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standard chartered bank

Women to Watch 2025: Melissa Lim, Standard Chartered Bank
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From ANZ’s graduate programme to Standard Chartered’s global marketing helm, Lim exemplifies how inclusive, data-driven leadership can drive both team growth and business success.

Suresh Balaji, Sunshine Farzan land global marketing roles at Standard Chartered
apac cmo hsbc standard chartered bank By Rahul Sachitanand

EXCLUSIVE: The two industry veterans will be part of the bank's corporate affairs, brand, and marketing leadership team.

Standard Chartered calls 14-agency digital pitch in China
standard chartered bank By Jenny Chan 陳詠欣

SHANGHAI - Standard Chartered Bank (SCB) is tipped to have invited 14 agencies including Grey, Blue Digital, Arkr Group and Rice5 for a digital pitch.

Banking on fragrance and music to attract customers

standard chartered standard chartered bank By Byravee Iyer

ASIA-PACIFIC - Don't be surprised to find your bank filled with the aroma of the finest white rose or citrusy tangerine while Beethoven plays in the background, as banks in the region are increasingly using music and fragrance to attract consumers and differentiate their brands.

Standard Chartered taps into social GPS app for credit-card acquisitions
malaysia standard chartered standard chartered bank By Staff Reporters

KUALA LUMPUR - Standard Chartered Bank has leveraged the increasing popularity of social GPS application Waze for its ‘Travel smart’ campaign.

Microsoft extends partnership with Pixel Media as Skype's online advertising rep in HK
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HONG KONG - Microsoft has appointed Pixel Media as its exclusive online advertising representative of Skype in Hong Kong this month without a pitch, extending their partnership since 2002 from its MSN.com.hk, Windows Live Hotmail and Messenger.

Standard Chartered commissions Martin Schoeller to shoot advert portraiture
standard chartered bank By Jenny Chan 陳詠欣

SHANGHAI - Portrait photographer Martin Schoeller, known for his close-up shots of the world's most famous visages, is behind the visuals for Standard Chartered Bank's 'getting closer' campaign.

Standard Chartered launches animated TVC for upcoming HK Marathon
creativity standard chartered bank tbwa By Benjamin Li

HONG KONG - In promotion of the event taking place on 20 February, Standard Chartered‘s 2011 Hong Kong Marathon TVC opts for an animated creative to cheer on the runners.

Standard Chartered's Susan Ho to take sabbatical leave
marketing standard chartered bank By Benjamin Li

HONG KONG - Susan Ho, head of group brand development and group corporate affairs at Standard Chartered, has confirmed she will take a six-month sabbatical leave starting in February.

Standard Chartered opens photo contest in run up to 2011 marathon
hong kong marketing standard chartered bank By Benjamin Li

HONG KONG - In line with the 'Join the race, share the spirit' theme for the Standard Chartered Hong Kong Marathon 2011, the bank is calling on the public to enter submit their pictures capturing determination and perseverance.

SCB uses social medium for 'World's Coolest Intern' campaign
recruitment campaign standard chartered bank By Staff Reporters

Standard Chartered Bank (SCB) has upped its ante in its hiring strategy by leveraging on social media for its 'World’s Coolest Intern' competition.

AXN's new partners Hilton, Axiata for fourth season of The Amazing Race Asia
asia hilton sony standard chartered bank tv By Campaign Asia-Pacific

SINGAPORE – AXN has released The Amazing Race Asia (TARA) for the online premiere of its fourth season tonight, a week before its pan-regional TV broadcast on 23 September. New sponsors Axiata and Hilton Hotels and Resorts have replaced season two and three advertiser Standard Chartered Bank.

Graft begins in earnest at MediaWorks
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HO CHI MINH – The second day at MediaWorks marked the end of what Mark Patterson, the event’s chairman and chief executive of GroupM, described on Wednesday as “the honeymoon period” for participants.

Graft begins in earnest at MediaWorks
groupm mediaworks standard chartered bank vietnam groupm mediaworks standard chartered bank vietnam By David Blecken

HO CHI MINH – The second day at MediaWorks marked the end of what Mark Patterson, the event’s chairman and chief executive of GroupM, described on Wednesday as “the honeymoon period” for participants.

MediaWorks gets underway in Vietnam
liverpool fc mediaworks standard chartered bank liverpool fc mediaworks standard chartered bank By David Blecken

HO CHI MINH - MediaWorks got off to a flying start yesterday afternoon, with a total of 120 delegates flying in from 14 regional markets to take part in what promises to be a rewarding four-day challenge.

MediaWorks gets underway in Vietnam
liverpool fc mediaworks standard chartered bank liverpool fc mediaworks standard chartered bank By David Blecken

HO CHI MINH - MediaWorks got off to a flying start yesterday afternoon, with a total of 120 delegates flying in from 14 regional markets to take part in what promises to be a rewarding four-day challenge.

Manulife Financial appoints Fiona Chan as assistant VP
finance standard chartered bank By Benjamin Li

HONG KONG - Fiona Chan has joined Manulife Financial as assistant VP of regional brand development and communications, replacing Monika Federau who has returned to Canada after being in the post for over two years.

Martell VSOP | The Ultimate Start-Up Space | Singapore
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Cognac brand Martell VSOP has paired with Standard Chartered and graduate business school INSEAD to encourage entrepreneurship in Singapore.

Martell VSOP | The Ultimate Start-Up Space | Singapore
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Cognac brand Martell VSOP has paired with Standard Chartered and graduate business school INSEAD to encourage entrepreneurship in Singapore.

MediaTV: How to build a brand online - the full series
bbc Diageo digital marketing marketing standard chartered bank By Staff Reporters

With the proliferation of digital as a key marketing platform, MediaTV interviewed a range of regional brand executives, hailing from industries including IT, beverage and banking, who could offer advice to other brands looking to expand their digital exposure.

MediaTV: Standard Chartered's digital strategy
banking financial services standard chartered bank By Staff Writer

In the fifth and final part of MediaTV's series on how to build a brand online, Aman Narain, group head of remote banking at Standard Chartered's Internet Banking Group, talks about the benefits of a bank launching a new-media campaign - even if its content is not directly related to his brand.

Standard Chartered | Vir.us | Global
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Standared Chartered Bank has launched a large-scale social media campaign to educate the world's youth on the misnomers of HIV/AIDS through an engaging animated story to be featured over the course of six webisodes.

Martell VSOP | The Ultimate Start-Up Space | Singapore
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Cognac brand Martell VSOP has paired with Standard Chartered and graduate business school INSEAD to encourage entrepreneurship in Singapore.

Standard Chartered picks TBWA for global corporate brand brief
account win advertising campaign global marketing standard chartered bank tbwa By Kenny Lim

GLOBAL - Standard Chartered Bank is expected to launch a global corporate brand push via TBWA following a pitch.

Standard Chartered to look for 'help' with Liverpool FC sponsorship
banking marketing sponsorship sport standard chartered bank tbwa By Kenny Lim

ASIA-PACIFIC - Standard Chartered has indicated it will seek specialist agency help to activate its recently sealed US$130 million, four-year shirt sponsorship deal.

Standard Chartered launches global HIV web campaign
standard chartered bank tbwa By Anita Davis

HONG KONG - Standard Chartered Bank has launched a major global social media campaign to raise awareness of the threat of HIV and AIDS, moving toward its goal to educate one million people on HIV and AIDS by 2010 as part of the Clinton Global Initiative.

Standard Chartered | Vir.us | Global
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Standared Chartered Bank has launched a large-scale social media campaign to educate the world's youth on the misnomers of HIV/AIDS through an engaging animated story to be featured over the course of six webisodes.

Standard Chartered bolsters online presence
online standard chartered bank By Anita Davis

HONG KONG - Standard Chartered Bank has launched a global private banking site to bolster its online presence in the midst of the economic downturn.

Sector Insight... Hong Kongers hunt profits from 'big four' banks
hsbc standard chartered bank By Glenn Smith

The SAR's finance-obsessed residents are continuing to look for banking products that can make money.

Standard Chartered launches global TVC drive for wholesale banking arm
standard chartered bank By Kenny Lim

SINGAPORE ­ Standard Chartered Bank has rolled out a US$2 million global TVC drive to promote its wholesale banking business in spite of current economic difficulties.