The series, sponsored by BBC.com, investigated why their most successful campaign were such a hit, the benefits of digital as a measurable platform and what percentage of budget it takes to effectively position a brand online.
In the first part of MediaTV's series looking at how to build a brand online, Greg Fisher, Asia-Pacific manager of advertising and marketing services at Intel, revealed how the brand determines the amount of its budget to spend online.
James Thompson, head of marketing for Diageo Asia-Pacific, warned against the "intrusiveness" of mobile marketing during his interview, highlighting both the benefits and disadvantages of mobile.
Ajay Mohan, Hewlett-Packard's vice-president of marketing for its Personal Systems Group for Asia-Pacific and Japan, noted the relevance of social media as an engagement platform.
Bambos Kaisharis, head of marketing, Nokia Singapore, Malaysia and Brunei, discussed Nokia's Comes with Music digital campaign that put the service on the map.
Aman Narain, group head of remote banking at Standard Chartered's Internet Banking Group, wrapped up the series by talking about the success of the bank’s HIV/AIDS awareness campaign, Vir.us.
To see previous Media TV interviews, click here.
To see Media TV interviews as soon as they come out, sign up for Media's email bulletins.
In the first part of MediaTV's series looking at how to build a brand online, Greg Fisher, Asia-Pacific manager of advertising and marketing services at Intel, revealed how the brand determines the amount of its budget to spend online.
James Thompson, head of marketing for Diageo Asia-Pacific, warned against the "intrusiveness" of mobile marketing during his interview, highlighting both the benefits and disadvantages of mobile.
Ajay Mohan, Hewlett-Packard's vice-president of marketing for its Personal Systems Group for Asia-Pacific and Japan, noted the relevance of social media as an engagement platform.
Bambos Kaisharis, head of marketing, Nokia Singapore, Malaysia and Brunei, discussed Nokia's Comes with Music digital campaign that put the service on the map.
Aman Narain, group head of remote banking at Standard Chartered's Internet Banking Group, wrapped up the series by talking about the success of the bank’s HIV/AIDS awareness campaign, Vir.us.
To see previous Media TV interviews, click here.
To see Media TV interviews as soon as they come out, sign up for Media's email bulletins.
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