Meta has published a whitepaper to talk about how a new generation of technology-driven, emerging agencies in APAC are developing proprietary platforms and integrating automation to deliver results at a faster scale for clients. The report offers insights into the ways agencies blend media, creative, and data to make outcome-driven advertising accessible to brands of all sizes.
The research draws on case studies from eight high-growth agencies across Australia, India, Pakistan, Kazakhstan and Southeast Asia, examining how they have adopted Meta APIs and automation tools between 2023 and 2025.
A key finding: these agencies are “born from technology”. Rather than retrofitting digital capabilities, they are building their own platforms, integrating AI into campaign workflows and using automation to compress days of work into minutes.
For example, Maino.ai, a product of Grow Easy in India, uses an integrated AI platform to compress multi-day work into minutes and which allows marketers to execute real-time bids and budget adjustments and deliver an average campaign ROI gain of 15-20%. In Australia, Sparro’s lifetime-value analytics tool is helping brands sharpen sales and long-term profitability.
The shift to “outcome-obsessed” commercial models, with agencies linking fees to client performance instead of retainers, is also highlighted. Shopdeck in India is an example that ties compensation to revenue and growth targets—an approach that has delivered 3,000+ online-first client wins and over 100% YoY GMV growth.Tech is democratising advanced marketing too. Agencies such as Dial Zero (Pakistan) and Admixer (Kazakhstan) are making enterprise-grade capabilities available to SMEs through self-serve APIs—from automated WhatsApp acquisition to conversion measurement.
Integration and partnerships are also evolving to bring various siloes together, the whitepaper found. Zocket's marketing platform combines creative and media buying in a single workflow to cut set-up time to around 30 seconds for more than 3,000 clients. In addition, agencies like AdYogi in India now connect ad spend to inventory and sales data, boosting efficiency by up to 15%.
“The Asia Pacific region is truly at the forefront of shaping new tech trends. We’re seeing a dynamic new generation of agencies emerge, really blending technology, diverse offerings, and innovative models to meet evolving advertiser needs,” said Tawana Burnett, Meta’s head of top accounts & agencies, APAC. “The whitepaper shows APAC is leading the way in redefining the modern marketing partner.”
