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skype

Skype signs off: The OG of video-calls logs out for good

microsoft skype teams zoom By Staff Reporters

One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it is formally retired by Microsoft.

What’s at stake for Skype in Thailand, China and the Philippines?

microsoft skype By Byravee Iyer

SINGAPORE - Microsoft has launched advertising on Skype for the first time in China, the Philippines and Thailand as part of its strategy to grow advertising revenue.

Microsoft retires Windows Live Messenger in favour of Skype

advertising microsoft skype By Emily Tan

GLOBAL - Microsoft is retiring its 13-year old messaging service Windows Live Messenger in favour of Skype, except in Mainland China where Windows Live will continue to be available.

Galaxy Macau runs first Skype multiscreen campaign in Asia

hong kong skype By Benjamin Li

HONG KONG - Casino Galaxy Macau has become the first advertiser in Asia to implement a multi-screen campaign on both Skype for PC and Skype mobile.

Microsoft extends partnership with Pixel Media as Skype's online advertising rep in HK

emirates hong kong microsoft samsung skype standard chartered bank By Benjamin Li

HONG KONG - Microsoft has appointed Pixel Media as its exclusive online advertising representative of Skype in Hong Kong this month without a pitch, extending their partnership since 2002 from its MSN.com.hk, Windows Live Hotmail and Messenger.

Hong Kong's Maaii chooses Bite Communications for global launch

digital hong kong skype whatsapp By Benjamin Li

HONG KONG - Maaii, a Hong Kong company offering a smartphone app for free calling and instant messeging, has appointed Bite Communications as its agency of record for its global launch.

Microsoft Advertising expands Skype advertising inventory to Japan and Taiwan

japan skype taiwan By Benjamin Li

TAIWAN & JAPAN - Microsoft Advertising has announced that it is starting to sell Skype advertising for PCs and mobile devices on 15 February to new markets including Japan and Taiwan.

Microsoft promotes Adam Anger to GM in Greater China

microsoft skype By Benjamin Li

HONG KONG - After several months of searching, Microsoft has found a replacement for Erik Johnson who left this summer to join Facebook Asia Pacific. It has promoted long-serving senior executive Adam Anger to become its new general manager of the advertising and online group for Microsoft Greater China.

Digital happenings this week from Google, Tribal DDB, Zenith and more

digital google skype youtube By Staff Reporters

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Skype picks Ad2One as display advertising sales representative in Hong Kong

facebook hong kong skype By Benjamin Li

HONG KONG - UK-based digital media sales agency Ad2One has signed an agreement to represent Skype for its display advertising sales in Hong Kong.

Leveraging the marketing potential of social media integrated video chat

facebook google media skype By Emily Tan

The recent pairing of Skype with Facebook. the introduction of Google+ Hangouts and video chat on China’s QQ has made video chat an easily accessed social affair.

Dentsu and Skype Japan sign agreement on display advertising

advertising Dentsu japan skype By Staff Reporters

TOKYO - Dentsu has signed a deal making it Skype Technologies' exclusive display advertising partner in Japan. T

Google+ set to challenge Facebook, Skype, and cloud providers

digital facebook google skype social media By Emily Tan

GLOBAL - After several hesitant forays into the world of social media, Google has rolled out its most comprehensive social offering yet — Google+.

Ebay, Yahoo, Google, Nokia and Skype launch Asia Internet Coalition

google skype yahoo By Emily Tan

HONG KONG - Five major technology players - Ebay, Yahoo, Google, Nokia and Skype - have joined forces to launch a new industry association. The Asia Internet Coalition (AIC) aims to promote understanding and resolution of internet policy issues in the Asia-Pacific region.

Skype jumps on the advertising bandwagon

advertising skype By Rhandell Rubio

GLOBAL – Skype has inevitably joined the advertising space, announcing that ads will begin appearing in its home tab this week.

Google launches Gmail phone calling system to rival Skype

gmail google online skype yahoo By Staff Reporters

GLOBAL – Google has announced it has added a new Gmail feature that lets users call people on their phones from a Gmail account. US and Canada are free with Asia-Pacific calls costing on average US$0.02 per minute.

Brand Health Check... Skype to restructure as competition mounts

digital google skype

When eBay bought online telephony service Skype for US$2.6 billion in 2005, it signalled the merger of two of the web's hottest brands.

Skype consolidates global creative with three agencies

advertising digital skype tbwa By David Blecken

GLOBAL - Skype has appointed three agencies - TBWA, Rapp and Wolff Olins - to develop its global branding strategy and CRM programme.

ESPN Star Sports and Skype launch commentator contest

media singapore skype sport By Asiya Bakht

SINGAPORE - ESPN Star Sports (ESS) and Skype have announced the launch of Skype Star commentator contest, which will offer sports fans and aspiring commentators an opportunity to audition online for a chance to present a segment on ESPN's SportsCenter Asia.