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emirates

Six agencies pitch for Emirates' $126 million global media account
emirates ipg media pitch By Shauna Lewis

IPG is the incumbent.

Emirates launches review for its $126 million global media account
emirates ipg mediabrands media review By Shauna Lewis

The account is currently handled by IPG Mediabrands.

IPG Mediabrands set to land Emirates' global media account
emirates havas ipg UM By Gideon Spanier

Havas has run the airline's business for six years.

Emirates hires rugby official to call out etiquette violations
emirates By Ad Nut

THE WORK: 'Emirates etiquette guide to Rugby World Cup 2019'.

Emirates reviews global media account
emirates media new business pitch By Gurjit Degun

Havas is expected to repitch.

Finding your fit with video marketing
emirates new balance By Staff Writer

From format to style to distribution channels, video marketing leaves a lot of variables to consider.

'Fly Better' says Emirates—and do stop gawping at the air hostesses
emirates ruder finn By Ad Nut

The Dubai-based airline celebrates 33 years in the skies with a new campaign showing off what it calls "a bold new brand promise".

Emirates celebrates success with upgrade ‘tips’

campaign emirates By Ad Nut

Comic campaign is based on a universal traveller truth and the airline’s success in the TripAdvisor travel awards.

National Geographic and Emirates invite travelers to share in the adventure
emirates travel By Michael Rich

The campaign gave user-generated content the limelight, featuring Emirates own employees globetrotting the world.

Emirates to work with BBDO to build brand in Japan
BBDO emirates japan By David Blecken

TOKYO - Emirates has appointed BBDO Japan for creative duties in the country following a pitch.

WPP wins Emirates global account
emirates wpp By Maisie McCabe

Emirates has appointed an interdisciplinary WPP team to handle its global branding and creative account.

Advertisers in Malaysia halt campaign plans in wake of MH370 disappearance
brand crisis emirates By Byravee Iyer

KUALA LUMPUR - Brands in Malaysia are pushing back their campaign plans to show solidarity with the victims and families of Malaysia Airlines missing flight 370, Campaign Asia-Pacific learned from several industry sources.

Havas Media wins Emirates’ global media account
emirates havas media By Staff Reporters

Havas Media has won Emirates’ global media planning and buying account following a hotly contested review.

Emirates highlights colorful local phrases in online-video campaign
emirates marketing video By Staff Reporters

GLOBAL - Emirates has launched a lighthearted online campaign featuring its multilingual crew members explaining 29 colorful idioms from a wide range of languages in 15-second videos.

Emirates launches global digital pitch
emirates By Jeremy Lee

GLOBAL - Emirates is looking for an agency to handle a global digital brief to promote its fleet of aircraft.

Emirates reaches out to music fans in 'Harmony' campaign
emirates By Staff Reporters

SINGAPORE - Emirates has launched a 'Harmony' campaign inviting participants to interact with a musical composition recorded by professional musicians playing traditional instruments from around the world.

Emirates sponsors 'Collaboration Culture' on BBC
airlines bbc emirates sponsorship By Staff Reporters

SINGAPORE - Emirates Airlines will be sponsoring a new seven-part series titled 'Collaboration Culture', which will broadcast across TV, online and mobile channels, starting 30 June.

Microsoft extends partnership with Pixel Media as Skype's online advertising rep in HK
emirates hong kong microsoft samsung skype standard chartered bank By Benjamin Li

HONG KONG - Microsoft has appointed Pixel Media as its exclusive online advertising representative of Skype in Hong Kong this month without a pitch, extending their partnership since 2002 from its MSN.com.hk, Windows Live Hotmail and Messenger.

Ruder Finn promotes long-serving veteran Paul Yang to GM of Beijing
china emirates pr ruder finn By Benjamin Li

BEIJING - Ruder Finn Beijing has promoted Paul Yang, previously an account director, to the role of general manager. He replaces Leon Liu who resigned recently.

Emirates named title sponsor of Australian Open
airlines emirates By Staff Reporters

DUBAI - Emirates Airlines has signed a deal with World Sport Group, making it the naming rights sponsor for The Australian Open over the next three years.

Sharon Liao to consolidate Ruder Finn's HK, South China operations
emirates hong kong pr ruder finn By Benjamin Li

HONG KONG & GUANGZHOU - Ruder Finn has promoted Sharon Liao to senior vice-president and general manager of both its Hong Kong and South China operations.

Emirates appoints Iris Singapore for through-the-line activities
emirates By Staff Reporters

SINGAPORE – Iris has won the TTL retainer for Emirates in Singapore, following a competitive pitch against an undisclosed number of agencies.

Grey Group Thailand clinches Emirates account

emirates By Campaign Asia-Pacific

SINGAPORE – Grey Group Thailand has been appointed as Emirates’ creative agency following a competitive pitch.

Dan Parr joins Fast Track regional office as business director
emirates heineken hsbc marketing sports By Benjamin Li

REGIONAL - After six years with sports marketing agency Brand Rapport in the UK and running its Hong Kong office for five years, Dan Parr has started a new role as business director with Fast Track’s regional office in Hong Kong, which opened yesterday.

Emirates appoints StrawberryFrog to global ad account
airlines creative emirates By Sara Kimberley

GLOBAL - Airline Emirates has appointed independent agency StrawberryFrog Amsterdam to handle its US$300 million global advertising account.

Valerie Tan rejoins Weber Shandwick as VP of health care
emirates healthcare pr singapore weber shandwick By Anita Davis

SINGAPORE - Weber Shandwick has appointed the manager of group media relations at Emirates Airline, Valerie Tan (pictured), as vice-president of the public relations agency's health care practice in Singapore.

Emirates shortlists WPP and VCCP for US$300 million global creative business
emirates omnicom group vccp wpp By Asiya Bakht

GLOBAL - Dubai-based airline Emirates has selected two agency groups including WPP and VCCP (part of Chime Communications) to proceed to the next stage of its creative pitch.

Emirates shortlists four agency groups for global advertising business
advertising airlines emirates omnicom media group Publicis wpp By Asiya Bakht

GLOBAL - Emirates Airlines has shortlisted four agency groups - Publicis Groupe, WPP, Omnicom Group and Chime Group - to enter the second phase of the review of its advertising business, which is estimated to be worth US$300 million.

Emirates calls global advertising pitch
advertising BBDO emirates global india omnicom ruder finn wpp By Staff Reporters

GLOBAL - Emirates Airlines is embarking on a global consolidation of its advertising, which is believed to be worth an estimated US$300 million in billings.