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media review

Unilever announces result of global media review with six rivals sharing duties

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Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia remaining with WPP's Mindshare.

HSBC calls fresh global media review

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Campaign first reported in October 2022 that a new review was to be launched.

Will the loss of data interoperability impact media reviews?

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As third-party cookies get phased out, advertisers are turning to first-party data and other ID-driven solutions that do not have interoperability. This means the pool of content publishers in their media plan will decrease as targeting, measurement, and scale on the open web become difficult.

Four agencies race for Zwift's global media

media review

As in-home fitness market heats up, the Peloton competitor looks to appoint global agency network as it focuses on brand-building.

OMD wins Lindt & Sprüngli media account in China

media review OMD

OMD Shanghai will take over media planning and buying for all Lindt brands in China from a local incumbent.