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media review

Unilever announces result of global media review with six rivals sharing duties

global pitch media review mindshare Publicis unilever

Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia remaining with WPP's Mindshare.

HSBC calls fresh global media review

hsbc media review OMD phd

Campaign first reported in October 2022 that a new review was to be launched.

Will the loss of data interoperability impact media reviews?

data first party data media media review

As third-party cookies get phased out, advertisers are turning to first-party data and other ID-driven solutions that do not have interoperability. This means the pool of content publishers in their media plan will decrease as targeting, measurement, and scale on the open web become difficult.

Four agencies race for Zwift's global media

media review

As in-home fitness market heats up, the Peloton competitor looks to appoint global agency network as it focuses on brand-building.

OMD wins Lindt & Sprüngli media account in China

media review OMD

OMD Shanghai will take over media planning and buying for all Lindt brands in China from a local incumbent.

'The odds are pretty rubbish, really': Starbucks' fresh take on the media pitch

media review

Pitching takes up oodles of staff time, rarely offers much insight into what a real working relationship will look like and usually ends in disappointment. Have we been doing it wrong all along?

Media agency contracts may not be worth the paper they are written on

media media review transparency

Not made to 'set and forget', your media contracts should be reviewed regularly, the founder and CEO of Trinity P3 advises.

Should agencies do more together to stand up to unreasonable client demands?

beer media media review pitch

AB InBev is reported to be running cost-cutting 'auction' for global media review.

AB InBev demands 'punishing payment terms' in upcoming global media review

beer media media review pitch

"I would not be surprised if some major media agency groups got together and agreed to reject this brief."

Get ready for a Mediapalooza of account reviews in 2020

media review pitch

Expect a surge in major media pitches next year as big brands are demanding change.

What Disney's media decision says about adland right now

disney media review omnicom Publicis wpp

The entertainment giant split the vast majority of its global media between Publicis and Omnicom.

Vinamilk retains OMD, boosts media spend

media review OMD

The major Vietnamese brand evaluated four agencies during its media review.

GSK reviews global media

media review

Pharma giant GlaxoSmithKline has reportedly launched a review of its US $1.8 billion global media agency arrangements, putting MediaCom and PHD on alert.

Australian tourist board reviews US$110m media account

carat media review Tourism Australia

SYDNAY - Tourism Australia is reviewing its global media account currently held by Aegis network Carat.

Lufthansa reviews US$100 million global media account

airlines global media review mindshare

GLOBAL - Lufthansa is reviewing its es­timated $100 million global media planning and buying account.

Moet & Chandon launch global digital review

digital media review pitch

GLOBAL - Louis Vuitton Moet Hennessy (LVMH) has launched a review of its global digital strategy and agency arrangements for its Moet & Chandon range.

UPDATE: GlaxoSmithKline calls US$152 million global media review, includes China

global media media review

GLOBAL - GlaxoSmithKline is reviewing its international media planning and buying arrangements, including China.

MEC, OMD, Starcom and Zenith pitch for Mars-Wrigley's US$120 million China media account

china mars media review OMD pitch starcom

BEIJING - OMD, MEC, Starcom and Zenith Media are believed to have been invited to pitch for Mars-Wrigley's media business in China, which will take place at the end of May in Beijing.

AirAsia rolls out pitch outside Malaysia

airasia airlines carat hong kong malaysia media review mindshare pitch

REGIONAL - Budget airlines AirAsia is set to review six out of its nine key markets one after the other, following its Malaysian pitch in January.