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ipg mediabrands

Wave of senior APAC executives exit IPG Mediabrands

ipg mediabrands By Staff Reporters

The exits include APAC CEO Leigh Terry, who has held helmed the post since 2017.

Initiative Thailand retains KFC media account

initiative ipg mediabrands media aor By Nikita Mishra

The account was won after a competitive pitch.

H&M appoints IPG Mediabrands as media AOR across six Asian markets

hm ipg mediabrands media aor By Nikita Mishra

The account was won after a competitive multi-market pitch.

Emirates launches review for its $126 million global media account

emirates ipg mediabrands media review By Shauna Lewis

The account is currently handled by IPG Mediabrands.

APAC headcount drops 4.8% as IPG’s global workforce shrinks by 4,100 in 2024

ipg ipg mediabrands job cuts john wren merger omnicom philippe krakowsky By Gideon Spanier

CEO promises “thoughtful decision-making” as it plans more cuts.

UM launches Full Colour Media with a focus on brand-building and growth

agency full color media ipg mediabrands UM By Anup Oommen

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

Mediahub global CEO John Moore departs

ceo exit ipg mediabrands john moore mediahub mullenlowe By Will Green

Moore has been with the media agency since 1997.

IPG unites agencies and clients under all-in-one data platform ‘Interact’

amazon google ipg ipg mediabrands kinesso microsoft By Robin Langford

The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.

Initiative wins media AOR for Century Pacific Food and Shakey’s Pizza Asia Ventures

food initiative ipg mediabrands By Staff Reporters

The Philippines-only remit will cover media planning and buying across the two brands’ various categories of products.

IPG launches Mediabrands Health, a COE within IPG Mediabrands

ipg mediabrands By Jack O'Brien

The launch of Mediabrands Health comes at a time of continued change for IPG as a whole.

Why we must celebrate technology and talent in equal measure

ai branding ipg ipg mediabrands machine learning technology By Geoff Clarke

As technology convergence reshapes the future, Geoff Clarke, COO of IPG Mediabrands Australia, urges the industry to harness tech-driven efficiencies while keeping human talent at the heart of strategies.

The evolving OTT landscape in APAC

ctv ipg mediabrands ott UM By Sharon Soh

With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.

IPG unifies Acxiom and Kinesso under one leader

ipg mediabrands kinesso rga By Jessica Heygate

EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.

‘Women’s careers are an investment, not a sacrifice’: IPG leader MJ Kim

gender gender equity international womens day ipg ipg mediabrands korea By Rahat Kapur

To commemorate International Women’s Day, we speak with the Korea CEO of IPG Mediabrands on the evolving role of the ‘working housewife’, why higher education is key, and a priceless lesson attained from Tom Cruise.

IPG becomes first company to integrate Adobe GenStudio for accelerated content creation

adobe ai generative ai ipg mediabrands martech By Staff Reporters

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

Women to Watch Greater China 2024: Sherry Pan, IPG Mediabrands

2024 ipg mediabrands women to watch By Staff Reporters

A steadfast leader spearheading the agency's transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team.

Women to Watch Greater China 2024: Penny Chow, MBCS

2024 ipg mediabrands women to watch By Staff Reporters

Chow has been instrumental in driving MBCS' rapid cross-border expansion, securing essential clients and establishing a content hub in the APAC region.

IPG Mediabrands' Reprise appoints global head of social

ipg mediabrands By Shauna Lewis

Jason Cotrina-Vasquez has previously worked for Mindshare and OMD UK.

Pippa Berlocher named EssenceMediacom CEO for ANZ

essencemediacom group m ipg mediabrands By Nikita Mishra

Berlocher joins from IPG Mediabrands’ performance marketing agency Reprise; current boss Pat Crowley moves into client lead role within the agency.

UM names former Mediacom US leader as global CEO

ipg mediabrands By Arvind Hickman

Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan.

Dentsu China appoints new CGOs for Media and Merkle

china Dentsu ipg mediabrands media merkle By Minnie Wang

Former IPG Mediabrands China MD Alex Tan joins Dentsu as Media CGO and Richard Wu from Charoen Pokphand Group moves to Merkle in the same role.

UM launches Pakistan office

agency ipg ipg mediabrands pakistan UM By Staff Writer

The launch of an affiliate office in Pakistan solidifies UM’s presence in 14 APAC markets.

Agencies and brands divided on impact of privacy on ad targeting

forrester ipg mediabrands omg privacy wfa

Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.

IPG Mediabrands promotes Guy Beach to global president

ipg ipg mediabrands By Staff Reporters

Beach will be tasked with leading the operational transformation of the media network in his new role with a focus on delivering agility for clients. He's been replaced as CFO by Marlene Pelage.

Women to Watch Greater China 2021: Joni Ngai, IPG Mediabrands

ipg mediabrands women to watch By Staff Reporters

Ngai believes that success should be shared, informing both her approach to work as she identifies areas for greater collaboration between two Mediabrands agencies, and her passion for teaching.

Mediabrands launches global content studio

ipg ipg mediabrands By Alison Weissbrot

The media agency network is consolidating its capabilities across branded, original and dynamic content in 12 markets.

Shopee launches partner program for five media agencies

ipg mediabrands omnicom media group publicis groupe shopee

Shopee to provide training and technical support to five major media agencies in hopes of "elevating the standards" of ecommerce marketing in the long-term.

The great sacrifice: Why are women made to choose between family and career in ads?

gender ipg mediabrands r3 women By Surekha Ragavan

Women can certainly have it all, but not without a hefty dose of guilt, fear and self-loathing.

Unruly appoints ex-IPG Mediabrands Singapore chief as ANZ MD

ipg mediabrands

David Haddad will be tasked with communicating Unruly's bolstered offering—following its acquisition by Tremor—to the "key growth markets".

Four agency groups line up for Sanofi global media pitch

global media pitch havas ipg mediabrands mindshare omnicom By Omar Oakes

Winning media buying company could help market a vaccine for Covid-19 after French pharma company announced human trials for an experimental drug.

UM wins multi-market AOR appointment from Lazada

ecommerce ipg mediabrands lazada UM By Staff Reporters

The ecommerce platform hands the IPG Mediabrands agency a full-scope remit covering Singapore, Malaysia, The Philippines and Thailand

YouTube named most responsible social platform

brand safety ipg mediabrands youtube By Gurjit Degun

However, there is still work to be done.

Photos: UM holds 'virtual' Impact Day

ipg mediabrands UM By Staff Reporters

The company took its annual day of community service online yesterday. See how offices across APAC took part.

UEM Sunrise to crowdsource its Raya film this year

hari raya ipg mediabrands By Ad Nut

The Malaysian property developer's effort, together with Reprise Digital, includes animated stickers, cash prizes, and a promise to stitch together the "longest family photo".

IPG Mediabrands salutes Malaysia's frontline workers

ipg mediabrands malaysia By Staff Reporters

Reprise and Rapport spearhead an OOH campaign that includes messages of support in seven languages and a crowdsourcing mechanism.

Initiative appoints Singapore head

initiative ipg ipg mediabrands By Staff Reporters

Newly created role forms part of ambition to grow the business and capabilities of Initiative's Singapore office.

Mandate for Change: How are media agencies taking on diversity and inclusivity?

groupm havas ipg mediabrands omg publicis media By Surekha Ragavan

Top APAC media agencies detail their recent efforts for a more inclusive workplace.

PHD and IPG Mediabrands name new Australia CEOs

ipg mediabrands phd By Matthew Miller

Both IPG Mediabrands and Omnicom's PHD have new Australia CEOs named Mark as of this morning.

IPG Mediabrands makes China CEO change

china interpublic ipg ipg mediabrands By Matthew Miller

Former DDB COO and CFO returns to the Interpublic network as Tom Wan departs.

Are trading scale and size of billings no longer vital in media?

agencies groupm ipg mediabrands media media buying By Gideon Spanier

IPG Mediabrands' CEO thinks it is all about strategic capabilities. What about the rest of the industry?

IPG Mediabrands CEO Daryl Lee: Media agencies are 'moving away from scale to strategic capabilities'

interpublic ipg ipg mediabrands By Gideon Spanier

Business is fifth-largest media buyer and fastest-growing last year.

Reprise names Dimitri Maex as global CEO

ipg ipg mediabrands

Maex has been promoted from global chief operating officer, having only joined the agency in June

Keeping pace with... R/GA's Tuomas Peltoniemi

ipg ipg mediabrands

WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.

Petronas celebrates an introvert from Sabah

ipg mediabrands By Ad Nut

THE WORK: 'Uni' for Petronas by IPG Mediabrands Malaysia.

IPG Mediabrands launches Rapport in China

dooh ipg ipg mediabrands ooh outdoor By Staff Reporters

Company appoints Jennifer Zhu, formerly with WPP's Kinetic, as MD.

Magna upgrades global ad forecast, citing strong growth in China and US

Dentsu groupm ipg mediabrands

IPG Mediabrands' Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs.

Mandate for Change: the mandate has changed

groupm havas ipg mediabrands omg publicis media By Robert Sawatzky

Two years after APAC media agency chiefs signed a pledge to improve gender equality, most networks are focusing efforts on broader inclusion initiatives.

IPG records 8.9% growth in total revenue

financials ipg ipg mediabrands By Lindsay Stein

Group CEO Michael Roth cites importance of agency brands to the company's results.

Agencies must urgently upskill talent to meet CMO needs

campaign360 ipg mediabrands iprospect media agency visa By Olivia Parker

At Campaign360, three senior agency representatives and a "client in the hot seat" discussed how a skills gap in agency talent is leaving the door open for consultancies.

Think this image is scary? You should see the myopia statistics

ipg ipg mediabrands By Ad Nut

A pro bono campaign led by IPG Mediabrands aims to raise awareness in the 'myopia capital of the world".

UM wins American Express global media account

ipg mediabrands UM By Lindsay Stein

The account shift ends Amex's 20-year relationship with Mindshare.

Reprise launches 'game changing' new digital audit tool

digital ipg mediabrands By Olivia Parker

The IPG Mediabrands agency's new platform originated as an idea in APAC.

IPG Mediabrands partners with Plano to focus on long-term fight against myopia

ipg mediabrands By Matthew Miller

The company has formed a regional pro bono alliance with Plano, a tech company aiming to change device usage in order to fend off a growing public-health crisis.

Maxis project highlights plight of 'endangered Malaysians'

ipg mediabrands malaysia By Ad Nut

The telco worked with IPG Mediabrands' Ensemble Worldwide and three photographers on a campaign that ultimately succeeds by failing.

Photos: More than 1000 UM staff hit streets for 'Impact Day'

ipg mediabrands UM By Staff Reporters

Staff from across APAC took part in the agency's annual day devoted to community service.

How agencies can become the glue that holds the programmatic players together

ipg mediabrands the trade desk By Soon Chen Kang 江欣珍

A breakfast briefing on programmatic advertising held in partnership with The Trade Desk delved into the role agencies play in forging transparency, in-house programmatic media buying, GDPR and the Chinese programmatic video scene.

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

initiative ipg mediabrands media buying By Alex Brownsell

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.

IPG Mediabrands launches first APAC media lab

ipg mediabrands By Babar Khan Javed

Twelve years after launching its first media lab in Los Angeles, IPG Mediabrands has announced that Singapore will get its own this July.

Pro-science pro-bono work to 'reverse' cancer in Malaysia

ipg mediabrands malaysia research By Ad Nut

Ensemble Worldwide worked with Cancer Research Malaysia on a pro bono campaign to launch a 'World Reverse Cancer Day' and communicate an important message about the disease.

Global clients demand consistency in strategy: IPG

ipg mediabrands programmatic By Babar Khan Javed

Global clients expect consistency in skill sets and approaches towards the distribution and tactics that drive a brand strategy across the world.

Initiative appoints APAC president

initiative ipg mediabrands By Staff Reporters

Will Anstee was previously APAC chief growth officer for IPG Mediabrands.

In programmatic, adopt partners that share your end goals

advertising ipg mediabrands online programmatic the trade desk By Babar Khan Javed

Audiocast recap: Partnerships in the digital advertising ecosystem work best when all parties have the same goals and the complementary skills to meet each other halfway.

Upcoming Thai election may get adspend back on track

ipg mediabrands mccann thailand By Soon Chen Kang 江欣珍

Following two years of declining ad spending, marketers and agencies see cause for optimism.

Less can be more, even in digital

digital ipg mediabrands marketing transformation By Faaez Samadi

At an IPG Mediabrands’ roundtable, experts discussed the pitfalls of choice in the digital space, moving away from campaign-led marketing and getting on board with digital transformation.

Living in an 'AI summer'

ai artificial intelligence ipg mediabrands marketing By Scott McBride

IPG Mediabrands' APAC digital officer opines on what AI is and what it will be.

IPG Mediabrands inks global data partnership with Acxiom

ipg mediabrands By Soon Chen Kang 江欣珍

The data alliance spans 14 markets including China, Australia, India and Japan.

30% digital growth sustaining OOH market: Magna report with APAC breakdown

advertising digital ooh ipg mediabrands ooh By Olivia Parker

A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.

UM Australia names new CEO

australia ipg mediabrands people moves UM By Soon Chen Kang 江欣珍

The position fell vacant after former CEO Ross Raeburn left to be the CEO of Ansible.

IPG Mediabrands and HIVE to offer Malay Local programmatic market

ipg mediabrands programmatic By Babar Khan Javed

The companies say Malay audiences are a previously unmet advertiser "ask".

What HK publishers can learn from Vietnam's programmatic space

hong kong ipg mediabrands vietnam By Jenny Chan 陳詠欣

IPG Mediabrands' Hong Kong ‎CEO talks about the "blue-ocean" opportunities for programmatic.

IPG Mediabrands global CEO Henry Tajer steps down

ipg mediabrands By I-Hsien Sherwood

Chairman Philippe Krakowsky assumes control of holding company's media agency network.

TV commercials to trigger mobile content in Indonesia

ipg mediabrands By Soon Chen Kang 江欣珍

mTraction TV Sync, a collaboration between Ansible Indonesia and Affle, can synchronise digital content with a brand's own—or a competitor's—TV ads.

IPG Mediabrands appoints APAC research head

apac ipg ipg mediabrands people moves research By Faaez Samadi

Craig Harvey takes on newly-created regional role.

IPG Mediabrands names APAC marketing and comms head

ipg mediabrands By Soon Chen Kang 江欣珍

Naomi Michael joins from her former role as national marketing and communications director for OMD Australia.

Mobile agency Ansible launches in Philippines

ipg mediabrands By Soon Chen Kang 江欣珍

The launch marks the mobile marketing agency's fifth office in the APAC region.

IPG Mediabrands hires former Nielsen exec Albany Woo to lead regional analytics

analytics ipg mediabrands nielsen By Soon Chen Kang 江欣珍

Albany Woo starts on his new role as head of analytics, Asia-Pacific.

Japanese seniors warm to smartphones and ecommerce

amazon ecommerce google ipg mediabrands japan yahoo By David Blecken

Shopping is the most popular online activity, as Yahoo and radio show resilience.

IPG Mediabrands appoints Scott McBride as APAC chief digital officer

digital ipg mediabrands By Gabey Goh

Newly created role aimed at accelerating the network’s digital offering.

Suntory consolidates media with Initiative across key Asia markets

brands initiative ipg mediabrands By Gabey Goh

SINGAPORE - Cerebos has awarded IPG Mediabrands’ Initiative its consolidated regional media business in Thailand, Taiwan, Malaysia, Singapore and Hong Kong, following a pitch.

IPG Mediabrands hires Darren Yuen

ipg mediabrands By Press Release

KUALA LUMPUR - IPG Mediabrands Malaysia brings on board Darren Yuen to head its youngest media outfit, BPN as its Managing Director.

Biore uses perfect timing for perfect spray

ipg mediabrands ooh By Gabey Goh

SINGAPORE - Kao Singapore’s has launched a new campaign for ‘Bioré UV Perfect Spray’, to drive awareness and educate commuters on the damaging effects from exposure to the sun’s ultraviolet (UV) rays.

Ogilvy's Tom Wan moves on to IPG Mediabrands China

china ipg mediabrands By Jenny Chan 陳詠欣

SHANGHAI - IPG Mediabrands has appointed Ogilvy & Mather Group’s Tom Wan as CEO of its China operations.

Asia’s programmatic penetration to hit 35 percent by 2019: Magna Global

asia pacific ipg mediabrands programmatic By Gabey Goh

SINGAPORE—Digital is growing fast in Asia-Pacific with a lot of excitement around programmatic trading, but there are still hurdles that need to be cleared to unlock spend, says Magna Global Intelligence.

UM Indonesia bags US$8 million in new billings

ipg mediabrands By Gabey Goh

JAKARTA - UM Indonesia has secured two new business wins: snack-food producer Simba Indosnack Makmur and mobile-telecommunications provider PT Hutchison Three.

IPG's Initiative snags Maxis media business in Malaysia

initiative ipg mediabrands By Gabey Goh

KUALA LUMPUR – Initiative has been named media AOR by Maxis Berhad, a communications and Internet service provider in Malaysia, winning the account from incumbent Mindshare.

Sime Darby Malaysia switches AOR from Mindshare

ipg mediabrands By Byravee Iyer

MALAYSIA - Malaysia's Sime Darby, a conglomerate that is the world's largest listed palm-oil producer and has interests in property, auto marketing, energy and industrial products, has appointed IPG Mediabrands to handle its media planning and buying duties.

IPG to discontinue Initiative brand in Hong Kong

hong kong initiative ipg mediabrands By Jenny Chan 陳詠欣

HONG KONG - IPG Mediabrands Hong Kong has just announced the discontinuation of the Initiative agency brand in Hong Kong, with all existing staff to be consolidated within sister agency UM.

Reg Davidson takes COO Role at IPG Mediabrands Australia

ipg mediabrands By Press Release

AUSTRALIA - IPG Mediabrands Australia executive chairman and incoming global CEO Henry Tajer has announced the appointment of Reg Davidson as chief operating officer of the Australian operations.

Valli Lakshmanan appointed to regional IPG digital role

ipg mediabrands By Staff Reporters

SINGAPORE - IPG Mediabrands has appointed Valli Lakshmanan as regional managing partner of digital integration to drive digital innovation across the agency's social, programmatic, ecommerce and content practices.

IPG Mediabrands wins Milo digital work in Malaysia

ipg mediabrands milo By Byravee Iyer

MALAYSIA - Nestle has chosen IPG Mediabrands for digital work on Milo after a multi-way pitch, according to sources.

Rally driver: IPG Mediabrands' CFO for World Markets outlines plans

ipg mediabrands mergers By Byravee Iyer

ASIA-PACIFIC - IPG Mediabrands is in the process of scaling Rally, its social marketing arm established in Malaysia to other parts of the world including Europe and Latin America.

IPG Mediabrands appoints Anita Yeong as the head of Magna Global in Singapore

ipg mediabrands By Press Release

With an aim to bring rigor and performance accountability to clients’ media buys, IPG Mediabrands has appointed industry veteran, Anita Yeong as the head of Magna Global in Singapore.

Thai sponsors embrace second season of 'Dance Your Fat Off'

ipg mediabrands thailand tv video By Matthew Miller

THAILAND - IPG Mediabrands has announced that the second season of reality show 'Dance Your Fat Off' will begin on Thailand's Channel 3 on 8 March, with sponsorship from mobile operator Truemove, coffee drink VSlim, Phayathai 2 Hospital and feminine-hygiene brand Sofy.

Mediabrands' BPN announces three business wins

indonesia ipg mediabrands thailand By Racheal Lee

ASIA-PACIFIC - Mediabrands’ full-service media agency BPN has announced three business wins in Thailand and Indonesia, from Direct Asia, AJE Group and Telkomsel.

IPG Mediabrands appoints Rommel Mariano to ASEAN regional business director role

interpublic group ipg mediabrands By Press Release

MANILA - IPG Mediabrands, the media innovation unit of Interpublic Group, has appointed Rommel Mariano as the ASEAN regional business director, overseeing the global media business for J&J across six key markets: The Philippines, Indonesia, Vietnam, Malaysia, Singapore and Thailand.

Media agencies need to align more closely with client interests: Matt Seiler

ipg mediabrands By David Blecken

BANGKOK - On a recent visit to Bangkok, IPG Mediabrands global chief executive Matt Seiler (pictured) spoke to Campaign Asia-Pacific about the benefits of flexibility over scale and what he thinks media agencies need to do in order to continue to be profitable.