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ipg mediabrands

Wave of senior APAC executives exit IPG Mediabrands
ipg mediabrands By Staff Reporters

The exits include APAC CEO Leigh Terry, who has held helmed the post since 2017.

Initiative Thailand retains KFC media account
initiative ipg mediabrands media aor By Nikita Mishra

The account was won after a competitive pitch.

H&M appoints IPG Mediabrands as media AOR across six Asian markets
hm ipg mediabrands media aor By Nikita Mishra

The account was won after a competitive multi-market pitch.

Emirates launches review for its $126 million global media account
emirates ipg mediabrands media review By Shauna Lewis

The account is currently handled by IPG Mediabrands.

APAC headcount drops 4.8% as IPG’s global workforce shrinks by 4,100 in 2024
ipg ipg mediabrands job cuts john wren merger omnicom philippe krakowsky By Gideon Spanier

CEO promises “thoughtful decision-making” as it plans more cuts.

UM launches Full Colour Media with a focus on brand-building and growth
agency full color media ipg mediabrands UM By Anup Oommen

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

Mediahub global CEO John Moore departs
ceo exit ipg mediabrands john moore mediahub mullenlowe By Will Green

Moore has been with the media agency since 1997.

IPG unites agencies and clients under all-in-one data platform ‘Interact’
amazon google ipg ipg mediabrands kinesso microsoft By Robin Langford

The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.

Initiative wins media AOR for Century Pacific Food and Shakey’s Pizza Asia Ventures
food initiative ipg mediabrands By Staff Reporters

The Philippines-only remit will cover media planning and buying across the two brands’ various categories of products.

IPG launches Mediabrands Health, a COE within IPG Mediabrands
ipg mediabrands By Jack O'Brien

The launch of Mediabrands Health comes at a time of continued change for IPG as a whole.

Why we must celebrate technology and talent in equal measure
ai branding ipg ipg mediabrands machine learning technology By Geoff Clarke

As technology convergence reshapes the future, Geoff Clarke, COO of IPG Mediabrands Australia, urges the industry to harness tech-driven efficiencies while keeping human talent at the heart of strategies.

The evolving OTT landscape in APAC
ctv ipg mediabrands ott UM By Sharon Soh

With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.

IPG unifies Acxiom and Kinesso under one leader
ipg mediabrands kinesso rga By Jessica Heygate

EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.

‘Women’s careers are an investment, not a sacrifice’: IPG leader MJ Kim
gender gender equity international womens day ipg ipg mediabrands korea By Rahat Kapur

To commemorate International Women’s Day, we speak with the Korea CEO of IPG Mediabrands on the evolving role of the ‘working housewife’, why higher education is key, and a priceless lesson attained from Tom Cruise.

IPG becomes first company to integrate Adobe GenStudio for accelerated content creation
adobe ai generative ai ipg mediabrands martech By Staff Reporters

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

Women to Watch Greater China 2024: Sherry Pan, IPG Mediabrands
2024 ipg mediabrands women to watch By Staff Reporters

A steadfast leader spearheading the agency's transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team.

Women to Watch Greater China 2024: Penny Chow, MBCS
2024 ipg mediabrands women to watch By Staff Reporters

Chow has been instrumental in driving MBCS' rapid cross-border expansion, securing essential clients and establishing a content hub in the APAC region.

IPG Mediabrands' Reprise appoints global head of social
ipg mediabrands By Shauna Lewis

Jason Cotrina-Vasquez has previously worked for Mindshare and OMD UK.

Pippa Berlocher named EssenceMediacom CEO for ANZ
essencemediacom group m ipg mediabrands By Nikita Mishra

Berlocher joins from IPG Mediabrands’ performance marketing agency Reprise; current boss Pat Crowley moves into client lead role within the agency.

UM names former Mediacom US leader as global CEO
ipg mediabrands By Arvind Hickman

Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan.