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adobe

Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools
adobe geo ma seo By Robin Langford

Boston-based Semrush is favoured by marketers for its SEO and analytics tools.

Adobe’s APAC CMO: ‘There is a balance between automation and creativity that is really important’
adobe ai duncan egan By Robert Sawatzky

Duncan Egan weighs-in on how much AI should be relied upon and how his own B2B marketing role is changing as a marketer to marketers.

Big ideas, not big algorithms, will win Cannes
adobe ai arthur sadoun cannes 2025 canneslions2025 creativity Publicis shantanu narayen

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

Coach’s AI-powered handbags take a swing at a fashion revolution
adobe coach firefly generative ai jj camara kate spade new york stuart weitzman tapestry

By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.

Stagwell named global lead for creative campaigns and social content at Adobe
adobe stagwell By Bailey Calfee

The partnership hands remits to five Stagwell agencies.

Adobe unveils AI content creator for ad campaigns
adobe ai generative ai By Lucy Shelley

Adobe announces partnerships with Microsoft and IBM.

IPG becomes first company to integrate Adobe GenStudio for accelerated content creation
adobe ai generative ai ipg mediabrands martech By Staff Reporters

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

Accenture and TD Bank unveil coalition aimed at increasing disability inclusion in marketing and communications
accenture adobe dei inclusion marketing By Bailey Calfee

EXCLUSIVE: In partnership with Disability:IN, it aims to create measurable change by sharing resources across industries and competitors.

Arthur Sadoun: managing content supply is one of marketing's 'biggest challenges'
adobe arthur sadoun Publicis By Coral Cripps

Publicis Groupe CEO spoke at the Adobe Summit.

Google integrates Adobe's Firefly to enhance Bard's AI-generated image capabilities
adobe firefly generative ai google By Staff Reporters

In the first month since Firefly’s beta launch, Adobe claims creators have generated more than 70 million images with capabilities such as text-to-image, vector re-colouring and text effects, with more coming in the weeks ahead.

Omnicom partners with Adobe to automate content supply chain
adobe omnicom By Sabrina Sanchez

Adobe’s content supply chain tools will be integrated in Omnicom’s marketing operating system to streamline creative workflows.

Adobe unveils Firefly, to compensate creators and protect copyrights
adobe ai generative ai tech By Staff Reporters

To be integrated into the existing suite of products, Adobe says Firefly is trained on licensed or out-of-copyright content—and not on work from artists across the internet.

Publicis Media and Wavemaker split Adobe global media
adobe media Publicis wavemaker By Arvind Hickman

Publicis Media wins APAC and EMEA while Wavemaker takes Americas and global work.

Who’s happy about Figma being acquired by Adobe?
adobe By Vanessa Lim Yanling

Unsurprisingly the news is causing some concerns in the design world.

Adobe’s 2022 creative trends: Optimism and meaningful connection
adobe By Mariah Cooper

From dance to the metaverse, nature and mental health, Adobe Stock predicts 2022’s biggest creative trends.

Emoji users want more representation
adobe dei representation research By Sabrina Sanchez

A survey by Adobe shows people across the globe do not feel represented by existing emoji.

GroupM creates two global platform-oversight roles
adobe google groupm platforms salesforce By Alison Weissbrot

The media group promotes two in a nod to its global focus on building relationships and expertise across platform giants such as Facebook, Google, Adobe and Salesforce.

Take a trippy journey, courtesy of Photoshop
72andSunny adobe By Ad Nut

72andSunny's new TVC for Adobe is worth a watch, even if it lacks representation (according to our resident ad nut).

Behind-the-scenes on converting a huge physical event to a virtual one
adobe By Alex Amado

The VP of experience marketing at Adobe gives insight on how the company converted its annual Las Vegas Summit into an online event.

CX leaders thrice as likely to exceed business goals: Adobe/Econsultancy report
adobe cx marketing study By Rahul Sachitanand

From being a fringe benefit to marketers a decade ago, customer experience has become a mission-critical asset, according to Adobe and Econsultancy's Experience Index 2020 Digital Trends report.