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representation

On being South Asian in adland: the quiet power in British culture
dei representation representation in adland

Overlooking the lack of South Asian talent is a missed opportunity.

Do recent controversial fashion ads signal a decline in representation?
american eagle dei representation sydney sweeney By Charlotte Rawlings

Campaign asks adland leaders to share their views on the recent fashion ad backlash for brands such as American Eagle, and what this means for DEI efforts.

Clemenger BBDO calls out unpaid IWD speeches with ‘The Fee Speech’
BBDO Clemenger BBDO dei international womens day 2025 iwd representation By Staff Reporters

Created in partnership with Less Than 10% F*ck That, the campaign calls out unpaid IWD speeches with a ready-made presentation that reminds companies women’s time isn’t free.

The boys’ club still runs Australian advertising—and we’re done pretending otherwise
australian advertising dei female representation representation representationmatters wiedenkennedy wk By Jet Swain

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

Analysis of over a million ads reveals state of inclusive advertising
ai dei inclusivity representation By Staff Reporters

A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.

How to fix adland's motherhood crisis
dei equality representation representationmatters sounding board By Matthew Keegan

The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.

Victoria’s Secret’s comeback fashion show portrays ‘tokenistic’ brand identity
brand marketing dei representation By Julia Walker

Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.

Media agencies and clients must put a stop to 'dirty attention'
dei media agency representation wfa By Marty Davies

Marty Davies explores why a reckoning is coming for disinformation in the ad industry.

Over-60s make up just 4% of people in global ads
ageism demographic representation By Coral Cripps

Brands are overlooking a lucrative audience, according to CreativeX.

Why South Asian Heritage Month matters in PR
dei representation By Mohammad Qazalbash

Mohammad Qazalbash reflects on his father's journey from his small, conservative hometown of Peshawar to pursue a new career in London, and reiterates why diversity matters now more than it's ever done before.

Majority of agencies in SEA lack formal processes for diversity in ads: What needs to be done?
gender diversity iab lgbtq meta representation women By Shawn Lim

According to IAB's research, consumers in Asia demand more than just superficial depictions of diversity in advertising. We explore how they can see relatable everyday lifestyles and cultures represented by people who look like them.

What can brands do to execute a diverse and inclusive media plan?
dei diversity inclusion media representation By Shawn Lim

Brands have been slow to execute inclusive media plans programmatically, and expect agency partners to dig deeper through market and audience research.

How the year’s best Raya ad was made
gender julies malaysia representation By Surekha Ragavan

The founders of Layar Lucida on challenging Raya ad tropes, their favourite Raya campaigns of yesteryear, and what late legend Yasmin Ahmad means to them as young Malay women.

How representation is commodified
creativity diversity international womens day iwd representation By Surekha Ragavan

The marketing industry is fond of representing marginalised communities in their purpose-driven campaigns—but where does 'diversity' end and 'tokenism' begin?

More than just pronouns: Why brands should focus on inclusivity
dei diversity equity gender inclusion representation By Bethany Bloch

Language evolves, and brands should reflect changes to how people express gender identity. But that's just the beginning, writes a senior editor at Mutant Communications.

How is it still a White Christmas?
adland advertising diversity diwali representation By Alpesh Patel

Why did Diwali get picked as the launch day for Christmas ads? The average 90%-white ethnic composition of the agency teams behind this year’s work is your answer, according to Engine Creative's senior strategist.

Easy shortcuts to achieving diversity and inclusion in brand experience
dei diversity equity inclusion representation By Matthew Miller

Sorry, the above headline is a lie. There are no easy shortcuts to designing DEI into your brand experience. Accenture Interactive’s Bronwyn van der Merwe explains the challenging but rewarding path forward.

Why we’re still getting representation wrong, and how to get it right
diversity representation By Rich Miles

Diversity is being tokenistically included in campaigns but authenticity is still being excluded in so many of them.

Agencies are ‘stuck’ in DE&I awareness
dei diversity equity inclusion representation By Mariah Cooper

It's time to move beyond awareness and infuse DE&I into work processes, says Omnicom agency Rapp Worldwide’s global chief DE&I and communications manager, Devin O'Loughlin.

Moving DEI beyond boxes and spreadsheets
culture dei diversity gender inclusion representation By Robert Sawatzky

CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay.

Emoji users want more representation
adobe dei representation research By Sabrina Sanchez

A survey by Adobe shows people across the globe do not feel represented by existing emoji.

Agency diversity efforts still need more urgency, rigour
advertising agencies agencies agency report card agency report cards apac creative diversity equality equity evaluation gender inclusion media media agencies representation research By Matthew Miller

While agency networks in APAC are making progress on the DEI (diversity, equity and inclusion) front, too many are still offering more in the way of assurances than concrete plans and evidence.

DE&I chief: Diversity is being 'deprioritised'
dei diversity equity representation By Gurjit Degun

Adam & Eve/DDB's first head of diversity, equality and inclusion has said that agencies risk losing out on client briefs if they do not work to create inclusive environments.

How adland can better engage with deaf and hard-of-hearing people
advertising cmo equality representation By Lindsay Stein

Campaign US caught up with Rosa Lee Timm, CMO of the Communication Service for the Deaf, during National Deaf Awareness Month.

Can better stock pictures eliminate stereotypes?
advertising bbh diversity gender lgbtq representation By Olivia Parker

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.