Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."
True
wiedenkennedy
The boys’ club still runs Australian advertising—and we’re done pretending otherwise
australian advertising
dei
female representation
representation
representationmatters
wiedenkennedy
wk
Whose idea is it, anyway?
wiedenkennedy
Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy
Agency Report Card 2023: Wieden+Kennedy
advertising agencies
agency report card
agency report cards
apac
evaluation
research
wiedenkennedy
Having opened offices in Singapore and Seoul in 2023, the agency’s uniquely creative style has gained traction by securing local clients.
Passion takes the pitch in Nike and W+K Shanghai's latest work
nike
wiedenkennedy
wk
Shanghai lights up, and Nike scores in style to elevate Chinese football star Wang Shuang's inspirational story.
Agency Report Card 2022: Wieden + Kennedy
advertising agencies
agency report card
agency report cards
apac
evaluation
research
wiedenkennedy
It was a tough year for the independent, hit with key client losses and high turnover, but its Japan business has thrived under a new vision to take on more local work.
Colleen DeCourcy retires as Wieden+Kennedy president
wiedenkennedy
DeCourcy served as president and chief creative officer for three years.
Remembering David Kennedy: Adland legend passes at 82
wiedenkennedy
The Wieden+Kennedy co-founder’s legacy has profoundly impacted adland and creativity.
When your laptop sucks so bad you kill it with noodles
wiedenkennedy
wk
For HP Omen, Wieden+Kennedy Shanghai creates a hilarious short-form skit depicting the moment a laptop fails on a group of passionate gamers.
Women to Watch Greater China 2021: Vivian Yong, Wieden+Kennedy
wiedenkennedy
women to watch
Vivian Yong brings a multicultural background and a degree in cultural studies to bear in creating work that moves consumers for top-tier brands in China and beyond.
Bend it like the Chinese players
football
nike
wiedenkennedy
Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.
Agency Report Card 2017: Wieden+Kennedy
agency report card
agency report cards
wiedenkennedy
We assess Wieden+Kennedy's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
Nike creates original song to reach Korea's 'senegis'
korea
nike
wiedenkennedy
Multiple celebs and athletes appear in 'Run it', Wieden+Kennedy Tokyo's latest work for the South Korea market.
China to Zhou Qi in new Nike ad: 'Don't come back'
china
nike
wiedenkennedy
wk
TV spot from Wieden+Kennedy Shanghai stokes national pride with a tough message for the young NBA player.
'You can't guarantee a win', but brain damage is a near certainty
Clemenger BBDO
health
hong kong
nike
wiedenkennedy
OPINION: Is an association with boxing in Nike's best interest?
A Mandarin-speaking Colonel does cartwheels for KFC coffee
china
KFC
wiedenkennedy
work
A mainland campaign by Wieden+Kennedy Shanghai sought to convince consumers that KFC coffee is legit.
Duracell selects W+K as new agency of record
advertising
wiedenkennedy
The decision comes just a week after Anomaly publicised the end of its two-year relationship with Duracell.
Minohodoshirazu: Not knowing your place is good, Nike says
japan
nike
wiedenkennedy
Nike’s new work for Japan turns a narrow-minded admonishment on its head.
A velvet barber chair, a half-done haircut and a deranged Shanghai adventure
china
heineken
shanghai
wiedenkennedy
wk
SHANGHAI - Heineken's year-end marketing drive seeks to distill its global positioning around adventure into something more raving for Chinese men.