Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."
True
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The boys’ club still runs Australian advertising—and we’re done pretending otherwise
australian advertising
dei
female representation
representation
representationmatters
wiedenkennedy
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Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back Delhi operations
wk
The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.
Passion takes the pitch in Nike and W+K Shanghai's latest work
nike
wiedenkennedy
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Shanghai lights up, and Nike scores in style to elevate Chinese football star Wang Shuang's inspirational story.
AOY Insights: Wieden+Kennedy Tokyo head ‘Best Place to Work’ in Japan and Korea
agency of the year
aoy
wieden kennedy
wk
Agency sees results from turning global focus on culture and diversity into local learnings for its hybrid blend of talent.
Creatives reflect on legend Dan Wieden’s influence
wieden kennedy
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Wieden, co-founder of the iconic advertising agency and adland icon, passed away on Saturday at 77 years old.
W+K co-founder Dan Wieden dies at 77
wieden kennedy
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The advertising giant was the brains behind Nike's infamous 'Just Do It' tagline.
Wieden+Kennedy taps Jiah Choi and Scott Dungate for leadership positions
wieden kennedy
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They will succeed Neal Arthur and Karl Lieberman as president and chief creative officer, respectively.
Wieden & Kennedy hosts Ukraine then-and-now photographic exhibition
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'Ukraine now', which features 16 artists, is open to the public until 31 May.
Should creatives consider phobias when creating ads?
creativity
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While there are many phobias and those with them won't all react in the same way, it's worth taking them into account during the creative process.
Wieden Kennedy makes three global leadership appointments
nike
wieden kennedy
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Kathryn Addo is global brand director on Nike, Rebecca Groff elevated to chief marketing officer, and Jacqueline Steele is chief growth officer.
Wieden Kennedy chants mantra of good ideas
advertising agencies
agency report card
agency report cards
apac
evaluation
research
wieden kennedy
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AGENCY REPORT CARD: The independent network continues to hone in on strong ideas to produce outstanding campaigns. But what does an upward trajectory look like?
Agency Report Card 2021: Wieden Kennedy
advertising agencies
agency report card
agency report cards
apac
evaluation
research
wk
Thoughtful, richly produced work continues to define the well-respected independent. But is it enough to show alongside a rapidly pivoting industry?
HP gifts gamers with NFTs on their 18th birthdays
china
esports
wieden kennedy
wk
Because under-18s are now limited to three hours of gaming a week in China, leveling up to 18 is a big deal. HP's Omen brand, working with Wieden Kennedy Shanghai, welcomed 575 young people to 'gamerhood' with digital gifts.
Creative Minds: Why Philip Cho gave up on designing futuristic cars
creative minds
wieden kennedy
wk
We get to know the creative director at Wieden+Kennedy Tokyo through his answers to 11 questions. Learn about why he abandoned a career in car design, what he'd stare at all day if he could, his favourite work, and the early job that made him worry he'd get shot.
When your laptop sucks so bad you kill it with noodles
wiedenkennedy
wk
For HP Omen, Wieden+Kennedy Shanghai creates a hilarious short-form skit depicting the moment a laptop fails on a group of passionate gamers.
HP Omen campaign takes on status culture in Korea
korea
wieden kennedy
wk
Connections, wealth, looks and material goods don't matter, but your gaming skills do, according to a new campaign from Wieden+Kennedy.
Neil Christie to leave Wieden+Kennedy
wieden kennedy
wk
Christie had been supporting the agency in Brazil, China, India and Japan as director of growth markets since 2019.
Nike amplifies achievements of Black female athletes
nike
wieden kennedy
wk
A new short film, 'We Play Real', by Wieden+Kennedy, features star athletes Serena Williams, Naomi Osaka and Sydney Leroux.
Agency Report Card 2020: Wieden+Kennedy
advertising agencies
agency report card
agency report cards
apac
evaluation
media agencies
research
wieden kennedy
wk
The steadfast independent weathered the gales of 2020 without much damage and turned out a sizable collection of remarkable work. Did it make enough headway on diversity and innovation to improve its final grade?
Nike Japan ad receives backlash—but is incidentally brilliant
japan
nike
wieden kennedy
wk
A moving new film by W+K and Nike sparks debate about racism in Japan.
Wieden+Kennedy is proof that independence can be a powerful thing
agency performance
agency report card
apac
wieden kennedy
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AGENCY REPORT CARD: See Wieden+Kennedy's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
Nike's film about a family rivalry may win the CNY race
china
nike
wieden kennedy
wk
An extremely determined auntie and her fleet-of-foot niece engage in an epic battle of politeness and endurance in this excellent film by Wieden+Kennedy Shanghai.
OkCupid launches first global campaign in unapologetic style
advertising
wieden kennedy
wk
This work, created in partnership with Mekanism, pushes the dating app's localized questions which help users avoid thirst traps.
HP touts brainy benefits of video games in China campaign
china
shanghai
wieden kennedy
wk
THE WORK: 'Achieve gamefulness' for HP Omen by Wieden+Kennedy Shanghai.
W+K chairman lets loose on holding companies in staunch defence of independence
independent
independent agency
indie
wk
wpi
“I hate to be harsh, but someone else's tragedy can be our opportunity,” David Luhr said.
Facebook announces new global agency roster and diversity push
cannes lions
Droga5
facebook
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The news comes nine months after Antonio Lucio joined the company as global CMO.
Wieden+Kennedy Tokyo changes its leadership
wk
Ryan Fisher replaces John Rowe, who is returning to Portland after 3.5 years.
Samsung to Apple fanboys: Grow up
apple
samsung
wieden kennedy
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From the US: 'Growing up' for Samsung by Wieden+Kennedy Portland
China to Zhou Qi in new Nike ad: 'Don't come back'
china
nike
wiedenkennedy
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TV spot from Wieden+Kennedy Shanghai stokes national pride with a tough message for the young NBA player.
Airbnb awards global remit to Wieden+Kennedy
new business
pitch
tbwa
wieden kennedy
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Incumbent TBWA\Chiat|Day LA was not invited to a pitch that pitted W+K against DDB.
Wieden+Kennedy names new Shanghai ECD as Yang Yeo departs
china
shanghai
wieden kennedy
wk
Yeo, ECD since 2014, has returned to Singapore.
Why Japanese companies need a new mindset to win globally
wk
As Japan regains its stature on the international stage, many Japan-headquartered firms know 'going global' is in their best interest, if not a matter of survival. For many reasons, it won’t be easy, writes David Blecken.
A velvet barber chair, a half-done haircut and a deranged Shanghai adventure
china
heineken
shanghai
wiedenkennedy
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SHANGHAI - Heineken's year-end marketing drive seeks to distill its global positioning around adventure into something more raving for Chinese men.
