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AB InBev India moves beyond sponsorships—Betting big on owned festivals

ab in bev alco beverage budweiser experiential marketing gen z lollapalooza music

Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

Budweiser’s Renewal Bottle: A bold take on China’s festive marketing

budweiser china festive marketing renewal bottle

In its captivating Year of the Snake campaign, Budweiser encourages consumers to shed its packaging and unravel messages of good wishes.

Will Bud Light’s celebrity-heavy Super Bowl strategy win consumers back?

budweiser super bowl By Bailey Calfee

The beer brand is leaning into partnerships with straight white men. Marketers say this might work for its lapsed customers, but few others.

The CMO's MO: Vineet Sharma on Budweiser's 15-year party in India

budweiser the cmos mo thecmosmo By Nikita Mishra

Growth, gigs and goals aside, AB InBev's marketing lead for South Asia advocates for better diversity and inclusion in the alcohol-beverage sector at a time when the BudLight fiasco is far from over.

FIFA 2023: How brands in the US are kicking off the Women’s World Cup

budweiser women By Sabrina Sanchez

From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup draws record ad sales in the US.

‘Greatness is hers to take’: Budweiser and Messi rally fans ahead of Women’s World Cup

alcohol budweiser sports marketing By Ben Bold

Campaign created by Wieden & Kennedy.

Asia-Pacific Power List 2023: Matt Che, Budweiser

apac asia asia pacific budweiser cmo marketing power list By Staff Reporters

From brewing brand power to crafting innovative campaigns, Matt Che has cracked the secret recipe for success in the competitive world of beer marketing.

Qatar's Budweiser beer ban ‘a storm in a pint cup’

alcohol budweiser football By Arvind Hickman

Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion.

Qatar's time-zone makes it conducive for Budweiser consumption in India: Vineet Sharma

budweiser sponsorship By Raahil Chopra

The VP, marketing - South Asia, AB InBev, explains why he expects consumption to increase during the tournament, the recent foray into the whiskey category and more.

Apollo Tyres rides the roads unknown

budweiser By Campaign India Team

Watch the film conceptualised by Wunderman Thompson here

Budweiser kicks off World Cup campaign with Messi, Neymar and Sterling

alcohol beer budweiser football wieden kennedy wk By Campaign India Team

Watch the film conceptualised by Wieden+Kennedy.

Asia-Pacific Power List 2022: Matt Che, Budweiser

budweiser cmo power list By Staff Reporters

Che upholds the culture, diversity and inclusivity of brands within the company by using authentic creative messaging.

Budweiser's APAC CMO on 'effortless marketing'

alcohol beer branding budweiser china cmo marketing By Minnie Wang

Matt Che expands on building a beer empire in the region, sticking to its brand purpose through inclusivity while celebrating seasonal events and using experiential tech to leverage consumer insights.

VaynerNFT launches with Budweiser as flagship client

budweiser By Alison Weissbrot

The consultancy under Gary Vaynerchuk’s media empire is his biggest bet yet on the future of nonfungible tokens.

Let’s call time on the masculinity of beer

beer budweiser By Rowan Chidgey

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.