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AB InBev India moves beyond sponsorships—Betting big on owned festivals
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Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

Budweiser’s Renewal Bottle: A bold take on China’s festive marketing
budweiser china festive marketing renewal bottle

In its captivating Year of the Snake campaign, Budweiser encourages consumers to shed its packaging and unravel messages of good wishes.

Will Bud Light’s celebrity-heavy Super Bowl strategy win consumers back?
budweiser super bowl By Bailey Calfee

The beer brand is leaning into partnerships with straight white men. Marketers say this might work for its lapsed customers, but few others.

The CMO's MO: Vineet Sharma on Budweiser's 15-year party in India
budweiser the cmos mo thecmosmo By Nikita Mishra

Growth, gigs and goals aside, AB InBev's marketing lead for South Asia advocates for better diversity and inclusion in the alcohol-beverage sector at a time when the BudLight fiasco is far from over.

FIFA 2023: How brands in the US are kicking off the Women’s World Cup
budweiser women By Sabrina Sanchez

From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup draws record ad sales in the US.

‘Greatness is hers to take’: Budweiser and Messi rally fans ahead of Women’s World Cup
alcohol budweiser sports marketing By Ben Bold

Campaign created by Wieden & Kennedy.

Asia-Pacific Power List 2023: Matt Che, Budweiser
apac asia asia pacific budweiser cmo marketing power list By Staff Reporters

From brewing brand power to crafting innovative campaigns, Matt Che has cracked the secret recipe for success in the competitive world of beer marketing.

Qatar's Budweiser beer ban ‘a storm in a pint cup’
alcohol budweiser football By Arvind Hickman

Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion.

Qatar's time-zone makes it conducive for Budweiser consumption in India: Vineet Sharma
budweiser sponsorship By Raahil Chopra

The VP, marketing - South Asia, AB InBev, explains why he expects consumption to increase during the tournament, the recent foray into the whiskey category and more.

Apollo Tyres rides the roads unknown
budweiser By Campaign India Team

Watch the film conceptualised by Wunderman Thompson here

Budweiser kicks off World Cup campaign with Messi, Neymar and Sterling
alcohol beer budweiser football wieden kennedy wk By Campaign India Team

Watch the film conceptualised by Wieden+Kennedy.

Asia-Pacific Power List 2022: Matt Che, Budweiser
budweiser cmo power list By Staff Reporters

Che upholds the culture, diversity and inclusivity of brands within the company by using authentic creative messaging.

Budweiser's APAC CMO on 'effortless marketing'
alcohol beer branding budweiser china cmo marketing By Minnie Wang

Matt Che expands on building a beer empire in the region, sticking to its brand purpose through inclusivity while celebrating seasonal events and using experiential tech to leverage consumer insights.

VaynerNFT launches with Budweiser as flagship client
budweiser By Alison Weissbrot

The consultancy under Gary Vaynerchuk’s media empire is his biggest bet yet on the future of nonfungible tokens.

Let’s call time on the masculinity of beer
beer budweiser By Rowan Chidgey

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

Budweiser to sit out Super Bowl to support vaccine awareness campaign
budweiser super bowl By Alison Weissbrot

The beverage giant will forgo a big game spot for the first time in 37 years.

Budweiser China enlists influencer for safe driving campaign
budweiser esports Harbin Beer By Staff Writer

The famed beer company is using esports and KOL marketing to hit home on the importance of ‘no drink-driving’ in China.

Budweiser India brings back 'whassup', with a twist

budweiser By Campaign India Team

Watch the film conceptualised by Animal here

Budweiser encourages us to love whoever we want with art bottles on Chinese Valentine's Day
advertising budweiser marketing By Staff Writer

The US beer brand taps into burgeoning pink economy with an ‘all love is love’ campaign for China’s Qixi Festival.

Icons or ink: Two ways to sell beer in Korea
beer budweiser korea By Ad Nut

'Become an icon' or 'Be a King': In campaigns for two AB InBev brands in Korea, Wieden+Kennedy and Virtue take very different tacks.

'We wanted to zig while the sports world zagged': VaynerMedia on Dwayne Wade's Budweiser ad
budweiser By Oliver McAteer

VaynerMedia focused on the NBA star's off-court achievements to celebrate his last game.

Budweiser seeks agency partner for global football platform
budweiser football pitch By Lindsay Stein

The AB InBev brand has invited agencies to compete for the business, Campaign has learned.

How Budweiser won the World Cup for brands on Twitter
budweiser marketing By Simon Gwynn

The strategy was multifaceted but each aspect of it was designed to exploit the peak moments of excitement in the tournament.

Budweiser’s World Cup message in a bottle
budweiser design By Staff Reporters

JKR Shanghai’s designs try to communicate across China’s “sea of sponsorship advertising”

Chinese New Year videos: Old dog, new tricks
ads asia budweiser chinese new year cny cocacola By Nick Erskine-Shaw

Nick Erskine-Shaw shares a few tips on how all brands, big and small, can get in on the action as we enter the Year of the Dog.

This Blood's for You: Campaign on Campaigns
beer budweiser china By Robert Sawatzky

Budweiser led Brand Summit China delegates in Shanghai through its strategy in targeting Halloween for a major marketing push.

Ad Nut: What do you mean the Super Bowl didn't happen yet?
ad nut budweiser By Ad Nut

Ad Nut brings you good and bad ads from all over. This week, the Super Bowl dominates, with ads (or teases for ads) from Budweiser, Newcastle, McDonald's, Coca-Cola, Victoria's Secret and more, plus some non-Super Bowl ads (if you can believe that).

AB InBev pitch: AKQA grabs Budweiser, IM2.0 holds Harbin
akqa budweiser digital By Benjamin Li

SHANGHAI - Budweiser’s social-media and digital accounts go to AKQA, while Anheuser-Busch (AB) InBev’s incumbent, VML IM2.0, retains the Harbin account.

Jung von Matt/Tonghui tasked to boost beer-football connection for Carlsberg in China
budweiser Carlsberg football heineken By Benjamin Li

BEIJING - German independent agency Jung von Matt/Tonghui has taken home a digital project from Carlsberg after a competitive pitch in Q4.

AB InBev calls digital and social pitch in China
budweiser china r3 starcom By Benjamin Li

SHANGHAI - Anheuser-Busch (AB) InBev is conducting a digital and social pitch in China, to which it has invited a number of multinationals and local agencies including current partners VML IM2.0, Isobar and VGO, Campaign Asia-Pacific has learned.

Rihanna appears in Hong Kong for Budweiser-sponsored party
budweiser china hong kong macau singapore By Benjamin Li

International superstar Rihanna, who was fashionably late by three hours, arrived just before midnight at Magnum Club in Hong Kong's Lan Kwai Fong area, after her concerts in Macau last weekend. A crowd of 250, including lucky fans, media, Rihanna's super fans from China and Budweiser's VIP guests, enjoyed an exclusive preview of the singer's documentary, "Half of Me", which will go live on BudweiserMusic.com on 18 September. Rihanna's Diamond World Tour next visits Singapore.

AB InBev calls creative AOR pitch in China
budweiser china Harbin Beer By Benjamin Li

SHANGHAI - Anheuser-Busch InBev has shortlisted agencies for its creative AOR pitch in China, scheduled for September.

SMG and MediaCom compete for AB InBev in China
budweiser Harbin Beer shanghai By Benjamin Li

SHANGHAI - Starcom MediaVest Group (SMG) and MediaCom are believed to be competing for the Anheuser-Busch InBev’s media pitch in China, which is part of the global media pitch review.

Budweiser begins largest-ever China campaign with Michael Jackson, Rihanna, Jay Z
budweiser china shanghai By Benjamin Li

CHINA - Budweiser is unveiling today the brand’s biggest-ever China campaign, which highlights the brand's long-standing support of live music and involves Jay Z, Rihanna and the Cirque du Soleil show, "Michael Jackson The Immortal World Tour".

Anomaly opens first Asian outpost in Shanghai, led by Eric Lee and Elvis Chau
budweiser Diageo google shanghai tbwa By Benjamin Li

SHANGHAI - Shanghai once again proves to be a regional magnet, as New York-based independent agency Anomaly sets up its first Asian outpost, led by Eric Lee and Elvis Chau.

Q&A: AB InBev's Vivian Yeh on digitally marketing beer brands in China
beer budweiser china digital marketing media By Jenny Chan 陳詠欣

SHANGHAI - Vivian Yeh, the Asia-Pacific director of digital marketing behind Anheuser-Busch InBev's acclaimed Belgian-Brazilian beer, shares some insights into her job.

Super Bowl ad popularity: Budweiser, Volkswagen, Mercedes come out on top
ads budweiser super bowl volkswagen By Sara Kimberley

GLOBAL - A Budweiser ad reigned supreme once again at this year's US Super Bowl, followed by ads from Volkswagen and Mercedes-Benz.

Vietnam's Red Brand Builders bolsters creative and hires brand consultancy lead
bayer budweiser unilever vietnam By Benjamin Li

HO CHI MINH - Vietnam-based branding and marketing agency Red Brand Builders (RBB) has recently promoted a new creative director and hired a new head of brand strategy consulting

FA looks to Budweiser for global FA Cup drive
budweiser By John Reynolds

GLOBAL - The Football Association (FA) is looking to use a new sponsorship deal with Budweiser to promote the FA Cup globally, taking on internationally popular competitions such as the Premier League and the Champions League.

ZenithOptimedia Guangzhou scoops Carlsberg’s media, digital duties
budweiser carat Carlsberg china OMD By Benjamin Li

GUANGZHOU - ZenithOptimedia Guangzhou has confirmed it has won Danish beer giant Carlsberg’s media account in China.

Budweiser runs responsible drinking campaign on Sina Weibo
budweiser china digital By Benjamin Li

CHINA - Following its global marketing campaign for ‘responsible driving’ during the World Cup period last year, Budweiser has launched a six-month long ‘Say no to drinking and driving’ campaign in China on microblogging site Sina Weibo.

AB-InBev’s Budweiser partners with Tudou for drama debut
budweiser shanghai tencent By Benjamin Li

SHANGHAI - Tudou’s first-ever in-house web drama series production 'That Love Comes,' will debut tonight at 8pm. AB-InBev's Budweiser uses product placements in the new series to promote its Bud-Lime, a new lime-flavoured light beer that was introduced to the China consumer market this summer.

Budweiser kicks off 'Bud Babe IVR Call' campaign in time for World Cup opening
budweiser online budweiser online budweiser online By Campaign Asia-Pacific

Budweiser partners with wwwins Isobar to launch a 2010 FIFA World Cup 'Bud Babe IVR Call' campaign for Anheuser-Busch InBev, using state-of-the-art interactive voice response (IVR) technology.

Budweiser kicks off 'Bud Babe IVR Call' campaign in time for World Cup opening
budweiser online budweiser online budweiser online By Campaign Asia-Pacific

Budweiser partners with wwwins Isobar to launch a 2010 FIFA World Cup 'Bud Babe IVR Call' campaign for Anheuser-Busch InBev, using state-of-the-art interactive voice response (IVR) technology.

Top 10 2010 FIFA World Cup advertising campaigns
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In celebration of the 19th FIFA World Cup kicking off in South Africa on 11 June, we look at the Top 10 campaigns from some of the biggest global brands as they compete to be the best and most memorable this football season.

Budweiser kicks off 'Bud Babe IVR Call' campaign in time for World Cup opening
budweiser online budweiser online budweiser online By Campaign Asia-Pacific

Budweiser partners with wwwins Isobar to launch a 2010 FIFA World Cup 'Bud Babe IVR Call' campaign for Anheuser-Busch InBev, using state-of-the-art interactive voice response (IVR) technology.

Anheuser-Busch InBev calls a media agency review in China
beer budweiser china shanghai By Benjamin Li

SHANGHAI - Global brewery Anheuser-Busch InBev (AB InBev) is calling a pitch to review its agency as a part of an ongoing process to consolidate its media buying in China.

Top 10 2010 FIFA World Cup advertising campaigns
adidas BBDO budweiser campaign DDB Hakuhodo Leo Burnett nike optus pepsi tbwa visa wpp adidas BBDO budweiser campaign DDB Hakuhodo Leo Burnett nike optus pepsi tbwa top 10 visa wpp By Jane Leung

In celebration of the 19th FIFA World Cup kicking off in South Africa on 11 June, we look at the Top 10 campaigns from some of the biggest global brands as they compete to be the best and most memorable this football season.

Super Bowl scrutiny: This year's commercials reviewed
ads budweiser coca cola opinion super bowl By Nicol Nicolson

The Super Bowl sees the biggest annual outpouring of TVC creativity on the planet. Some of America's - and indeed the world's - biggest brands are prepared to shell out US$3 million for a 30-second spot.

The real Super Bowl winner: Brands that scored big with audiences
budweiser campaign research sport superbowl By Staff Reporters

GLOBAL - Every year the ads featured during the Super Bowl final generates great interest among the audience on the night and advertising professionals for months afterwards. This year was no different and we have the stats to prove it.