In eight years, Hyrox grew from a 700-person debut in Hamburg to a defining sports marketing story in Asia-Pacific. Campaign breaks down the brand strategy behind fitness's fastest-growing phenomenon.
True
sponsorship
How Hyrox built a $130 million brand by turning fitness into a marketing engine
sponsorship
sporting events
sports marketing
Why Airwallex takes up sports to challenge B2B marketing norms
airwallex
arsenal
lando norris
mclaren
sponsorship
sports
The fintech firm’s latest ad, timed for the F1 and Ryder Cup, sees McLaren driver Lando Norris taking a swing at legacy banking headaches.
Will Olympic glory translate to more brand investment for women's sport?
gender
sponsorship
sports
sports marketing
A women-dominated Olympics is fuelling optimism in increased brand endorsements for women's sport. Campaign explores why marketers who have the foresight to invest in female athletes now will reap the biggest rewards.
Yeo's CMO on partnering with Olympic medallist Max Maeder
sponsorship
sports marketing
Ang Chong Lee talks exclusively to Campaign about why Yeo's decided to take a bet on Singaporean athlete Maeder, and the opportunities in sports marketing for brands.
Paralympics: Opportunities and lessons for brands
dei
sponsorship
sports
sports marketing
The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign explores the unique opportunity it offers brands, sponsors, and advertisers to make a meaningful impact during the main event and beyond.
Toyota set to end $600 million Olympic sponsorship deal
sponsorship
sports
The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.
How brands are going for gold at the Paris Olympics
sponsorship
sports
sports marketing
Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.
Why Hong Kong's AIA Carnival is becoming a sponsorship powerhouse
sponsorship
After a four-year hiatus, the AIA Carnival has returned to Hong Kong's harbourfront with no shortage of visitors and interest. Campaign explores how sponsors have proved critical to the event's continued success.
APAC marketers navigate ethical challenges amid global surge in sports media spend
sponsorship
top of the charts
TOP OF THE CHARTS: WARC's latest insights reveal five key trends impacting marketing leaders today, including the challenge of overcoming "sportswashing" as media investment rises in the industry.
Why brands need to play catch up when it comes to opportunities in women's sport
influencers
social media
sponsorship
The FIFA Women’s World Cup 2023 was a turning point for women's sport, but while some brands are capitalising, others are still slow to recognise the opportunities to reach a highly engaged audience.
Qatar's time-zone makes it conducive for Budweiser consumption in India: Vineet Sharma
budweiser
sponsorship
The VP, marketing - South Asia, AB InBev, explains why he expects consumption to increase during the tournament, the recent foray into the whiskey category and more.
Is the World Cup worth the investment for brands?
football
sponsorship
sports
sports marketing
Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.
What are Chinese sponsors hoping to get out of the World Cup?
china
football
sponsorship
sports
sports marketing
Chinese brands are the biggest-spending sponsors at the 2022 Qatar World Cup. But with a tournament dogged by controversy, will it deliver the results brands are hoping for?
How should marketers approach the Qatar World Cup?
football
sponsorship
sports
sports marketing
With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.
Oppo extends interest in sports marketing with UEFA deal
oppo
sponsorship
sports marketing
Chinese electronics brand signs up with European football body across different competitions, including the Champions League for the next two seasons.
Teeing up your brand for sports partnerships
sponsorship
sport
sports
The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.
Toyota pulls Tokyo Olympics ads
sponsorship
The top partner cited lack of public support in its decision to not air sponsorship ads, as the Olympic Village reports its fourth Covid case.
The moon is (soon to be) open for business
Dentsu
japan
sponsorship
Ispace, a Japan-based commercial venture that counts Dentsu among its strategic partners, today announced it's one step closer to putting a lander on the lunar surface next year—with brand sponsors along for the ride.
Mastercard enters five-year partnership with World Rugby women’s game
mastercard
raja rajamannar
sponsorship
The deal aims to accelerate the development of Women in Rugby.
In reverse decision, Vivo set to leave as IPL lead sponsor
cricket
ipl
sponsorship
vivo
Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.