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Stagwell's Assembly and Allison win Oppo Singapore account
assembly oppo stagwell By Staff Reporters

Agencies appointed as media and PR AORs following competitive pitch.

40 Under 40 2025: Dylan Yu, Oppo
40 under 40 40 under 40 2025 dylan yu marcomms oppo singapore By Staff Reporters

In just half a decade, Dylan Yu has shaped Oppo from a budget player into a culturally attuned, community-conscious market leading smartphone brand in Singapore.

Behind Oppo's tech and data strategy for sports sponsorship
data oppo sports tech By Shawn Lim

Dylan Yu, marketing director for Singapore at Oppo, on how the electronics brand is rethinking its sports sponsorship strategy by customising targeted content.

Oppo extends interest in sports marketing with UEFA deal
oppo sponsorship sports marketing By Staff Reporters

Chinese electronics brand signs up with European football body across different competitions, including the Champions League for the next two seasons.

Asia-Pacific Power List 2022: Lie Liu, Oppo
cmo oppo power list By Staff Reporters

Liu has lived up to his monumental role of global marketer by diversifying Oppo’s brand positioning, securing high-profile collaborators for campaigns, and taking a stand on sustainability.

Oppo Diwali film celebrates courage in pandemic darkness before light
diwali oppo By Campaign India Team

Film conceptualised by Wieden+Kennedy Delhi depicts the joy of new beginnings after hard times.

The top 10 mobile phone brands in Asia-Pacific
apple oppo samsung sony vivo By Matthew Miller

For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report.

Japanese architect reuses phone technology to craft a musical instrument from rings of bamboo and carbon fibre
inspiration station oppo

INSPIRATION STATION: Kengo Kuma designed a multi-sensory installation for Oppo—an evolution of their 2019 collaboration—with a score from Japanese violinist Midori Komachi.

Are these neighbours nice or nasty?
malaysia oppo By Ad Nut

A new Malaysia Day spot for Oppo has good intentions but misses the chance to shed light on the adversities of struggling artists.

Asia-Pacific Power List 2021: Lie Liu, Oppo
apac asia asia pacific cmo marketing oppo power list By Staff Reporters

After unexpectedly taking the top marketing role at the Chinese brand, Liu has focused on moving its offerings upmarket and expanding its reach worldwide.

Hans Zimmer scores Oppo ringtones
china oppo By Rahul Sachitanand

The Chinese smartphone maker secured the famed composer to upgrade the sounds on its latest phone, and has also lined up photography-related activations involving National Geographic and global ambassador Eddie Redmayne.

How Oppo's new global media director aims to reach Europe
oppo By Minnie Wang

Jan Harling, who joined Oppo on February 1, believes the brand is still in its infancy internationally. And he plans to use media expertise to reach the next level.

Looking for a silver lining in a wipeout that was 2020
oppo By Ad Nut

A new campaign by FRED & FARID Los Angeles for Oppo encourages us to look at the bright side of a calamitous year. Do we dare?

Oppo seeks premium status in Europe
asia brand global open oppo retail By Rahul Sachitanand

Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.

Oppo opens pop-up microcinema in London
london oppo By Fayola Douglas

The China-based smartphone maker's theatre shows films on its latest handset.

Oppo names new top global marketer
china marketing oppo By Rahul Sachitanand

Lie Liu replaces Brian Shen, who departs due to unspecified medical reasons.

Why Oppo is pursuing the esports audience
esports oppo sponsorship

The Chinese brand has developed smartphone functionality specifically for the gaming audience.

You can see why Oppo would delete these painfully bad ads
china marketing oppo By Ad Nut

The question is why they were ever made, let alone posted, in the first place.

Apple in China: When lucky number 8 doesn't guarantee prosperity
apple brand health check china iphone oppo retail vivo xiaomi By Jenny Chan 陳詠欣

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

Apple’s China loss is local brands’ gain
apple china earnings iphone oppo revenue sales vivo yougov By Faaez Samadi

The technology giant’s significant China revenue slump, noted in its latest earnings report, comes as local brands Oppo and Vivo ascend.

Mobile-phone company in Vietnam urges users to put down the phone

oppo vietnam By Matthew Miller

VIETNAM - A smartphone maker discourages its target buyers from using its product—for very good reasons—in a new campaign for Oppo by BBDO Vietnam.

MediaCom Beijing wins Oppo's digital business
china oppo By Jenny Chan 陳詠欣

BEIJING - MediaCom has secured the digital AOR role for Oppo after a pitch process that involved Neo@Ogilvy and incumbent Nim Digital.

OMD Thailand lands US$4m OPPO business
oppo By Campaign Asia-Pacific

BANGKOK - OMD Thailand has sealed the media business for OPPO, Thailand’s best-selling brand of mobile phone.