True

xiaomi

Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash

brand crisis china kol pr xiaomi By Minnie Wang

Xiaomi disciplined its PR chief and CMO after fan backlash on Weibo.

40 Under 40 2025: Andi Renreng, Xiaomi

40 under 40 40 under 40 2025 andi renreng indonesia marcomms xiaomi By Staff Reporters

From record-breaking smartphone launches to turning tech campaigns that stand out, Renreng has helped Xiaomi Indonesia become a market leader while mentoring the next wave of local marketing talent.

The fight for EV dominance in China

china chinasummit2025 electric vehicles ev tesla xiaomi By Yimin Wang

As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.

Jaskaran Singh Kapany joins Xiaomi as head of marketing in India

xiaomi By Campaign India Team

Kapany had been the marketing head of Paytm and a member of Campaign's APAC Power List.

Can Xiaomi repeat its smartphone exploits with electric vehicles?

china electric vehicles tesla xiaomi By Rahul Sachitanand

BRAND HEALTH CHECK: The Chinese electronics brand has established itself in the mobile handset category at home and worldwide, but its US$10 billion bet on EVs may be an uphill drive, experts contend.

2020 Power List: How brands are engaging with their audiences during lockdown

amazon google spotify twitter woolsworth xiaomi By Staff Writer

How should brands engage with customers without appearing insensitive or opportunistic during this uncertain period?

Vivo overtakes Samsung to become number two selling smartphone brand in India

apple samsung vivo xiaomi By Campaign India Team

The smartphone market in India grew by 8 per cent in 2019 and sold 152.5 million units according to IDC India's report

Best brand designs of the past decade, according to experts

branding design tmall xiaomi By Staff Reporters

Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.

Xiaomi jumps on unboxing train with Guinness world record attempt

xiaomi By Michael Heusner

What's in the box? Find out on December 21.

Brand Health Check: What's next for Xiaomi

brand health check branding china india marketing xiaomi By Jingjing Ma

Xiaomi has perhaps done too good a job building a budget brand. We asked experts whether the company can upgrade its image into premium territory.

Xiaomi leads AIOTT content revolution with Mi TV

ott xiaomi By Staff Writer

The Everything Company reshapes the advertising landscape with Mi TV in the digital era

Defining 'internationalisation' through events

alibaba xiaomi By Surekha Ragavan

Pico+ and George P. Johnson are among the agencies responsible for overseas brand activation activities and business forums for Chinese brands.

Xiaomi is empowering brands to connect with people

china xiaomi By Staff Writer

Through its MIOT Ecosystem, the Chinese tech and internet giant is moving mountains to diversify its products and services.

Xiaomi's MIOT Ecosystem empowers brands to connect with people

china digital marketing xiaomi By Staff Writer

From smartphones to smarthomes, the Chinese company is diversifying products and services.

Xiaomi's poor IPO may have little bearing on its consumer brand equity

brand china equity marketing value xiaomi By Jenny Chan 陳詠欣

Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.

Xiaomi takes over as Asia’s top Chinese brand

xiaomi By Robert Sawatzky

Lenovo tumbles from its perch.

McDonald’s, Nike take top honours at Tencent MIND Awards

china decathlon digital marketing mcdonalds nike pepsi tencent xiaomi By Staff Writer

Event sets new precedent for creative digital campaigns in China.

Apple in China: When lucky number 8 doesn't guarantee prosperity

apple brand health check china iphone oppo retail vivo xiaomi By Jenny Chan 陳詠欣

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

The Xiaomi data pivot

china xiaomi By Staff Writer

The IoT innovator enters the martech field with its new data platform drawing on over 200 million customer database.

Standout storylines from the Top 1000 Brands research

cocacola instagram mastercard twitter visa xiaomi By Robert Sawatzky

There are dozens of storylines swirling in this year’s survey. We select four big ones.

Xiaomi’s sales blip is a cause for worry

brand health check china xiaomi By Staff Reporters

BRAND HEALTH CHECK: After enjoying a good run as China’s top seller, Xiaomi is struggling to retain the spot

Is Xiaomi's sales blip a cause for worry?

china xiaomi By Jenny Chan 陳詠欣

CHINA - Momentum has been meteoric for Xiaomi for the past few years in its climb against Apple and Samsung—until Huawei recently dethroned the Beijing-based firm from the top of the Chinese smartphone market.

The path to global acceptance for Chinese brands

china xiaomi By Doreen Wang

What will it take for a Chinese brand to be accepted by global consumers? Doreen Wang, global director of Millward Brown's BrandZ describes the path from manufacturer to marketer.

Digital is still at the black-and-white TV stage: McLaren

china digital mrm programmatic retail technology tv xiaomi By Jason Wincuinas

HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity. Michael McLaren, global CEO of MRM//McCann, speaks exclusively with Campaign about his vision of using tech to help consumers cut through the clutter and how China is leading the way in some cases.

Choose Campaign site