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value

Why Chinese youth engage in 'emotional consumption'
emotional consumption labubu value By Yimin Wang

These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a purchase brings.

Spinny acquires Haymarket’s automotive titles in India
autocar drive haymarket media hormazd india sorabjee spinny spinnycom technologies value By Campaign India Team

Haymarket Media India to focus on sustainable growth in its non-automotive portfolio.

Why luxury’s hidden value drivers matter to brands
luxury marketing value By Daniel Langer

People subconsciously ascribe enhanced attractiveness to luxury, and that expected attractiveness drives the value of luxury products significantly.

Trust in PR agencies high, but capabilities must improve significantly: Exclusive research
campaign communications influencer pr public relations research value By Faaez Samadi

Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.

Adding value as a media agency: trends, tools and talent
campaign360 havas media agency OMD UM value By Megan Gell

We explore some of the major preoccupations of today's media-agency world, from consultancy expansion to building the right talent pipeline.

Campaign launches survey on value of marketing
kantar media value By Staff Writer

Please take our short survey on what media and marketing functions drive the most value for brand marketers (and which miss the mark).

Starcom chief: “Nobody wants to work with a cloud over their head”
roi starcom value By Robert Sawatzky

Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.

Is it time to stop hating the procurement department?
agencies creativity marketers procurement transparency value By Olivia Parker

They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.

Xiaomi's poor IPO may have little bearing on its consumer brand equity
brand china equity marketing value xiaomi By Jenny Chan 陳詠欣

Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.

Value of data in focus at DMA China: Liveblog coverage
ad fraud ai analytics china data value By Staff Reporters

Ad fraud, data monetisation and AI data mining among the topics tackled at this year's Data Marketing Analytics China forum in Shanghai.

Viewability “just a box-check”, not an effective metric
advertising brand safety digital value By Faaez Samadi

Brands and agencies need to think of viewability as just a starting point when it comes to meaningful insights and analytics in digital advertising, said the CEO of Inskin Media.

A different lens: Snap IPO just the beginning
google snap snapchat value By Jeremy Sigel

Those who think Snap Inc is just another social-media company betting on users should think again, writes Jeremy Sigel of Essence.

Life beyond the view?
advertising data measurement value By Phil Townend

Only by focusing on outputs can brands get real value from their data, says Unruly's Phil Townend.

Cheap bargains or wise investments: Is your media strategy really maximising ROI?
roi value By Sachin Sharma

A cooling economic outlook is putting marketing departments across Asia-Pacific under pressure to maximise efficiency and ROI. But for brand marketers to make the best media choices, they need to be asking the right questions about just how to measure value.

Brands still failing at value exchange: Edelman
edelman marketing value By Matthew Miller

ASIA-PACIFIC - In its second-annual Brandshare study, Edelman finds that brands globally and in the four APAC countries studied still have a lot of work to do when it comes to nurturing mutually beneficial relationships with their customers.

The value of nothing: In defense of artists and designers
value By Mike Fromowitz

“Nowadays people know the price of everything and the value of nothing." ―Oscar Wilde, The Picture of Dorian Gray

Tencent tops Facebook for first time in BrandZ rankings
100 apple brand china technology value By Jenny Chan 陳詠欣

BEIJING - Tencent ranks 21st, with a value of US$27.2 billion, in Millward Brown's eighth annual BrandZ rankings, surpassing Facebook (31) for the first time.

Strong Chinese brands outperform stock market by 11.4%: Millward Brown
brand china finance market roi value By Staff Writer

BEIJING - An analysis of the third annual BrandZ Top 50 Most Valuable Chinese Brands as a 'stock portfolio' shows that it consistently outperforms the MSCI China stock market index over the past two years, according to Millward Brown.

Ogilvy PR Australia drops ad-based valuation for a new set of metrics
advertising australia ogilvy pr value By Emily Tan

SYDNEY- After years of questioning the accuracy of measuring public relations returns via advertising valuation equivalency (AVE), Ogilvy PR Australia has decided to drop it in favour of its own set of ‘value metrics’.