Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.
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Apple keeps crown as world’s top brand, even as value slips
Warc Creative 100: activist campaigns prove power of creativity
‘The lost class’ by Leo Burnett Chicago was crowned top creative campaign.
Fraud-detection firm Human Security gets $100 million in funding
The security specialist previously known as White Ops will use the capital to accelerate expansion into new markets and expand its headcount.
A PR legend, centenarian and a gentleman
David Finn, who just turned 100, is one of the founding fathers of PR and a throwback to the genesis of the communications industry.
Pandemic and competition reshuffle China’s top 100 brands
Both Chinese and overseas brands face increasingly fierce competition in the Chinese market, leading to big changes from the top 10 on down in our exclusive ranking of the mainland's top 100 brands.
Unspent travel funds drive changes in India's top 100 brands
Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.
“We want to be 100 years young”: AIA CMO
The insurer is celebrating its centennial this year, and Stuart Spencer is already focused on how the brand can get ahead in the next century.
Tencent tops Facebook for first time in BrandZ rankings
BEIJING - Tencent ranks 21st, with a value of US$27.2 billion, in Millward Brown's eighth annual BrandZ rankings, surpassing Facebook (31) for the first time.
Nestle makes US$100m investment to target emerging wealth in Indonesia
WEST JAVA - With emerging markets strengthening its sales figures in the first half of 2010, Nestlé Indonesia has announced an investment of US$100 million with a focus on manufacturing nutrition-based branded products at affordable prices.
Text 100's Aedhmar Hynes on the importance of digital PR
SINGAPORE – Aedhmar Hynes, CEO of Text 100 International, recently sat down with Campaign to discuss why a digital presence and a sound digital communications strategy is vital for companies today.
Fox International appoints Text 100 as its PR agency in Malaysia
KUALA LUMPUR - Fox International Channels (FIC) has appointed Text 100 as its PR agency to promote and strengthen its brands in Malaysia