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Marketers using experiments doubled from 18% to 36% last year
ai experiment marketer warc By Reem Makari

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

Global adspend growth forecasts cut by nearly $20 billion due to market volatility
adspend warc By Reem Makari

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.

Ogilvy appoints Emma Wilkie as executive director for global creative excellence
appointments creative emma wilkie liz taylor ogilvy warc By Eszter Gurbicz

The new UK-based role reports to Liz Taylor, global chief creative officer.

Global ad spend set to reach US$1.08 trillion in 2025
adspend research warc By Staff Reporters

Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.

Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
advertising amazon apple google marketing tiktok warc By Staff Reporters

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.

X’s ad revenue continues to fall after Musk takeover: Warc
elon musk warc x By Reem Makari

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.

Spotify partners with The Trade Desk to test its own ad exchange
spotify the trade desk warc By Reem Makari

New ad exchange is currently in a piloting period, with Spotify looking to expand its offering by making deals with more ad tech firms and DSPs.

APAC ad spend growth cools as global market tops $1 trillion: WARC
alphabet amazon google meta warc By Nikita Mishra

China's faltering economy and a strong US dollar create headwinds, while India emerges as the region's shining star.

Brand safety tops list of concerns for programmatic advertisers: WARC
brand safety programmatic warc By Chris Powell

The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries

Cannes Lions and Warc owner Ascential to be acquired for $1.5 billion
cannes lions ma warc By Ben Bold

Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.

Agencies caution advertisers against knee-jerk response to rise of social media
search warc By Shauna Lewis

Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.

Social overtakes search for adspend in landmark global shift: Warc Media
media search warc By Robin Langford

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.

Advertisers are not fully prepared for the demise of third-party cookies, WARC says
cookies warc By Reem Makari

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.

Cadbury's Shah Rukh Khan ad is most-awarded effectiveness campaign in WARC rankings
warc By Staff Reporters

Meanwhile, Samsung takes the top spot for the top 10 advertisers for effectiveness.

Skinny NZ's 'Phone It In' is most-awarded media campaign in WARC rankings
phd warc By Staff Reporters

Meanwhile, Unilever retained its title as the top advertiser, a position it has held for five consecutive years in the WARC Media 100 rankings.

Cheil's 'Knock Knock' is APAC's most-awarded campaign
awards cheil warc By Staff Reporters

WARC Creative 100 rankings: Plus, Leo Burnett Mumbai led APAC as the world's 8th most-awarded creative agency last year.

Partha Sinha on the power of an idea
warc By Noel D'souza

At an event hosted by The Times of India and WARC, Sinha revealed how creativity can drive brand success in a fast-paced digital world.

Majority of advertisers set to invest in programmatic as cookie dies
cookies programmatic warc By Coral Cripps

Warc report sees higher programmatic spending, while 63% of advertisers are also now relying on second party data, according to IAB.

Ogilvy and Wavemaker's Mumbai offices excel in Warc Effective 100
warc By Staff Reporters

The two agencies ranked top 5 globally in Warc's ranking of the most-awarded agencies for effectiveness. Their combined campaign, 'Not Just a Cadbury ad' finished 2nd overall.

WARC upgrades TikTok adspend forecast by $2 billion
adspend tiktok warc By Coral Cripps

Video platform to defy recession with all brand categories set to increase investment this year.