True

marketer

Marketers using experiments doubled from 18% to 36% last year
ai experiment marketer warc By Reem Makari

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

How CTV can benefit all brands, big and small
marketer stackadapt By StackAdapt

Bringing connected TV (CTV) into the mix offers marketers in APAC an unprecedented opportunity to maximise the impact of their investments across the funnel — from awareness to lead conversion, says StackAdapt’s Liam McCarten.

The B2B marketer’s data checklist for 2024
data digital transformation marketer By Kristina Prokop

Be sure you’re holding your data to the highest standards going into 2024 and beyond.

How strong are your client-agency relationships?
agency marketer wpi By Staff Writer

Have your say for the chance to win a US$750 voucher of your choice.

Half of APAC marketing teams 'completely exhausted': Research
accenture cmo marketer marketing By Staff Reporters

Yet a relatively small cohort is thriving, rather than feeling burned out, because it's energised by the opportunity to remake marketing, according to research by Accenture Interactive.

2020 – the year that marketing means business
marketer r3 By Shufen Goh

R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.

CMO Outlook: APAC marketers are putting existing partnerships to the test
marketer r3 By Shufen Goh

MEMBERS ONLY: Exclusive R3 research shows CMOs are testing the agility and resilience of current partners, while increasingly turning to KOLs to build brand affinity alongside performance efforts.

Sympathy for the CMO
cmo marketer By Claire Telling

Marketing chiefs' top concerns for 2020--and beyond.

Virgin hires ex-Barclays marketer Hilton for global role
cmo marketer By Simon Gwynn

Claire Hilton left the bank in October after 16 years.

The Asia-Pacific Power List: The region's most influential brand marketers
cmo marketer power list By Robert Sawatzky

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

AMP Awards 2018 shortlist announced
marketer the observatory By Staff

The winners of the fifth-annual Agency-Marketer Partnership Awards will be revealed on 6 September.

How older marketers stay relevant
age ageism marketer Red Bull By Maneesh Sah

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".

What successful agency-marketer partnerships look like
agency collaboration marketer partnerships By Richard Bleasdale

Entries are open for the 4th annual Agency | Marketer Partnership Awards to be held in Singapore on August 16, 2017

Rise of the polymath marketer
cmo marketer marketing By Eugene Yap

Eugene Yap of Iris Concise discusses the high bar today's marketers must surmount.

TripAdvisor: No marketing messages to speak of
asia interview" marketer wtw By Faaez Samadi

MARKETER PROFILE: Cindy Tan, APAC vice-president of display at TripAdvisor, explains the company’s uniquely crowdsourced marketing strategy, and its drive to keep up with rising mobile activity.

Why marketers need some marketing
cmo leadership marketer marketing strategy By Robert Sawatzky

Embattled. Underfunded. Lacking control. Viewed as ineffective. Many Asian CMOs are kept out of the corporate inner circle. Time for them to lead, says author Thomas Barta.

Donna Li leaving RenRen to pursue personal goals
marketer By Emily Tan

BEIJING - Donna Li, general manager of strategic marketing and media planning for social network RenRen, has resigned and will be leaving to pursue personal goals.

Seventy per cent of CEOs admit they no longer hold marketers accountable: Fournaise
ceo cmo marketer roi By Emily Tan

GLOBAL - Seven in 10 CEOs hold themselves "somewhat responsible" for marketer's poor perceived business performance because they have given up on holding their CMOs accountable, according to a study by Fournaise.

PROFILE: Epsilon's Leung says put yourself, and your staff, in the customer’s shoes
consumer marketer By Emily Tan

ASIA-PACIFIC - It’s such a well-worn saying that it’s often written off as a cliché, but Epsilon’s Regina Leung finds that in the pursuit of profit, marketers often lose sight of the customer’s perspective.