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wpi

Inside the reverse holding company: 'The future belongs not to the networks but the most networked'
independents john harris worldwide partners wpi By Nikita Mishra

At 87, Worldwide Partners is tearing up the holdco playbook with no HQ, no hierarchy—just a network out to prove that being connected beats being controlled. CEO John Harris talks to Campaign Asia-Pacific.

Confessions of a CMO: Global-regional trends shaping the role
cmo confessions globalregional trends wpi

Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency network, and Humphrey Ho, president of Helios Worldwide and Asia Pacific board director at WPI, for an in-depth discussion on how the role of the CMO is evolving within today’s rapidly shifting marketing landscape.

Agency-client communication sucks. Here’s how to change it.
agency client wpi By Staff Writer

Industry leaders chime in on the most important communications issue in advertising.

The making of The Marketing Manifesto: Cannes summit
wpi By Staff Writer

It’s time the client-agency relationship improved. Following extensive global research and a senior-level summit between both sides, we are producing a Manifesto for better working practices…

Want to build better marketing? Calling indie agencies and brands at Cannes
cannes wpi By Staff Writer

Campaign UK editor Gideon Spanier to lead the exclusive ‘Marketers’ Manifesto Summit’, at Cannes Lions to champion better marketing globally

Agency 2030: the future starts today
wpi By Staff Writer

What is the current state of independent agencies, what and where is the growth potential – and how can you capture that? Indie leaders from around the world were optimistic that ‘this is our moment’ when they gathered at the recent Worldwide Partners, Inc. (WPI) conference in Las Vegas to discuss the future – here are the highlights.

How strong are your client-agency relationships?
agency marketer wpi By Staff Writer

Have your say for the chance to win a US$750 voucher of your choice.

Local first: why marketers need to build global programmes from the ground up
marketing wpi By Staff Writer

The new route to global relevance puts a premium on brand coordination

Independent creative chiefs on turning attention into sales
advertising dbs marketing wpi By Staff Writer

How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?

W+K chairman lets loose on holding companies in staunch defence of independence
independent independent agency indie wk wpi By Robert Sawatzky

“I hate to be harsh, but someone else's tragedy can be our opportunity,” David Luhr said.

Hacking the (independent) agency's business model
agencies global independent taiwan worldwide partners wpi By Jenny Chan 陳詠欣

We got access into a closed-door meeting of independent agencies that deconstructed the agency of now to try to reconstruct one of the future.