Anonymous interviews with global CMOs by indie agency network WPI reveals a candid picture of a role under strain—and the inventive ways leaders are adapting rather than fading out.
True
worldwide partners
The CMO obituary was premature, new report concludes
worldwide partners
Inside the reverse holding company: 'The future belongs not to the networks but the most networked'
independents
john harris
worldwide partners
wpi
At 87, Worldwide Partners is tearing up the holdco playbook with no HQ, no hierarchy—just a network out to prove that being connected beats being controlled. CEO John Harris talks to Campaign Asia-Pacific.
Sorrell and Harris lead calls to reimagine advertising
martin sorrell
s4 capital
worldwide partners
Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit.
Why indie agencies are prioritising strategy
independent agencies
worldwide partners
The pandemic forced agencies to embrace business thinking as entire industries shut down, according to a report by Agency Futures Index.
Hacking the (independent) agency's business model
agencies
global
independent
taiwan
worldwide partners
wpi
We got access into a closed-door meeting of independent agencies that deconstructed the agency of now to try to reconstruct one of the future.