TikTok's inaugural Star Camp 2025 offers top-performing agencies in Southeast Asia the chance to supercharge growth through structured learning, strategy, and serious perks.
True
agencies
How ad agencies can safeguard their creative spark from being appropriated
agencies
creative
creativity
of
By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.
Why Tessa Ohlendorf left agency life for artificial intelligence
agencies
ai
artificial intelligence
technology
The former managing director of MediaMonks started Fabric Folks to help agencies adapt to the new AI era.
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
agencies
ai
artificial intelligence
martin sorrell
s4
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
M&C Saatchi Sport & Entertainment repositions as 'the passions agency'
agencies
mc saatchi
rebranding
social media
The repositioning comes after global CEO Steve Martin and UK CEO Jamie Wynne-Morgan resigned.
Agencies: Share your P&L with all staff
agencies
earnings
salary
While agencies invest heavily in attracting and retaining top talent, they often overlook a potent tool for unlocking their full team potential: Financial transparency. Specifically, the radical act of sharing the agency's profit and loss statement (P&L) with everyone, not just the C-suite elite.
Imposter syndrome was key to my success
agencies
Leo Burnett
Leo Burnett UK's CEO Carly Avener on why coaching, confidence and remembering to breathe can make a crucial difference to your career.
‘Chexit’: Is there a scenario where the agency groups leave China?
agencies
china
ian whittaker
wpp
In light of the recent WPP raids in Shanghai, Ian Whittaker raises the question: Will pressure from investors eventually force agency groups to consider exiting the Chinese market?
Agencies unite to take action on climate
agencies
climate change
creativity
sustainability
Several comms and creative agencies are joining forces in an Ethical Agency Alliance established by the nonprofit global network Creatives for Climate.
Agencies: AI-powered advertising is efficient but ‘mediocre’
advertising
agencies
media
tech
Tools offered by Google and Meta that automate ad creation and media placements risk flooding the internet with low-quality ads if not properly managed, according to digital agencies.
Working With Cancer’s ‘Big C’ global creative contest opens for entries
agencies
healthcare
media
Campaign devised by Publicis Groupe aims to de-stigmatise cancer in the workplace.
Improving on paying for performance
agencies
marketing
performance
As CMOs are pressured to cut costs and drive efficiencies, it’s time to prove marketing’s effectiveness and impact on business.
2022 new-biz review: Which agencies gained the most new clients?
agencies
Globally, the top media agency picked up more than 250 pieces of business, while for the top creative shop it was close to 500.
Agencies will feel impact of tech layoffs, but carnage won’t be as bad
agencies
tech layoffs
Tech companies laid off thousands of workers in the past month, casting a dark shadow over the white-collar labor market — but the impact on the agency sector is unlikely to be as grim.
Should we be judging agencies on pitch wins?
agencies
new business
pitching
New business is the easiest metric by which to judge an agency, but is it the healthiest?