Zenith rockets into top 10 in global media new-business league
KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.
KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.
Six agencies shatter the billion-dollar ceiling.
Plus VCCP Media and Infinity Media enter the league.
Australian agencies Nunn Media, Howatson+Co and Half Dome secure positions in the global top 20.
Automotive sector soars despite global struggles.
Big single wins for Australia's Nunn Media and Howatson+Co helped them place 3rd and 11th respectively.
Wins in China accounted for most new-business activity during the period.
Meanwhile, Omnicom leapfrogs fellow holding companies.
Meanwhile, Starcom surges amidst a shake-up in the individual agency rankings.
The rise has been fuelled by significant investment by private equity and sellers returning to the market.
Meanwhile, three agencies join the individual media agency rankings.
Australia's Atomic 212 is among eight new entrants in May to shake up the top ten.
Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.
At a holding-company level, Publicis Groupe breaks the $1 billion mark.
Meanwhile, German agency JOM takes the lead in the April indie rankings.
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
Campaign Red’s first league table of the year highlights regional shifts, with Australia entering the top three on the back of a major win from Renault Motors.
Despite an active second half, global M&A volume fell 2% in 2024. However, APAC companies are bucking the trend, reporting a 10% surge and actively acquiring.
Publicis Media edges closer but is unable to knock the Omnicom shop from the top.
Australia’s Nunn Media, Atomic 212, and Half Dome are the only agencies to make the cut, as global competitors from North America and Europe surged ahead.
Major APAC wins reshape global rankings as OMG rises to fifth with $78 million Tata Motors India account; Publicis Media jumps five spots to third after $209 million Kenvue win.
Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.
Meanwhile, four new agencies enter the top 20.
Marketing spend is up, but confidence is down.
The rise of single-client units, their promise of efficiency, and the risk of staff churn and creative stagnation.
Meanwhile, a confidential independent won the $200 million Shanghai General Motors media account in March.