True

pitching

Do LinkedIn pitches set a dangerous precedent?

linkedin pitches pitching state of the pitch By Shauna Lewis

A number of brands have kicked off pitches on the platform over the past year, but is it actually a smart move from marketers?

The pitch market’s couples therapy

pitching rfp state of the pitch

Anxious agencies should initiate discussions with clients in order to improve their relationship. Strong relationships are rarely found, they’re built, writes Éric Blais.

The ethical dilemma of pitching: should agencies charge for their pitches?

ethics ip pitching By Hannah Kimuyu

It really isn't just about money.

Brands: Paying agencies to pitch works for everyone

pitching pr By Heather Delaney

If as an industry we largely sell two things—time and ideas—then why should we give one of these away for free, asks Gallium Ventures' Heather Delaney.

Is it okay to let agencies pitch ‘as a courtesy’? The industry debates

pitching By Evie Barrett

A LinkedIn post has sparked debate over whether businesses looking for a new communications partner should allow agencies to participate in the RFP if there is little or no intention of choosing the agency.

Don't bore us, get to the chorus: say it, say it and say it again

pitching By Sue Unerman

People’s ability to hear what they want to hear is pretty amazing so, if you have something new to pitch, you need to make it simple and repeat it.

Three New Year's resolutions for agencies and clients in the pitch room

pitch pitching rfp By Alison Weissbrot

From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship.

Ad execs share their holiday pitching horror stories

new business pitching By Alison Weissbrot

An early January pitch is an ad exec’s worst nightmare.

Pitching: Myth busters and home truths

pitching By Frazer Gibney

From the misnomer of the so-called 'chemistry meeting', to the notion that the agency that wants it most will win, misconceptions around the pitch process are abound. It's time to cut through the bull, says Frazer Gibney.

How marketers have become secret weapons in the great pitching wars

agencies pitching By Jennifer Small

In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.

Why it's time to take pitching on a date

advertising clients mccann pitching By Jemima Monies

Pitching is at its heart a human process, run by people for people, so why not apply the lessons of good dating etiquette to it?

We need to talk about losing

advertising clients pitching By Nick Emmel

The pitch process makes losers out of the best of us. It just doesn't make good business sense.

It’s not just the pitch that’s the bitch—agency pricing is, too

new business pitching By Nicola Merrifield

Agencies give their ideas and insights for free during pitches, but the problem runs deeper.

Beware of 'media pitching' AI tools

ai artificial intelligence journalism media pitching pr By Helen Croydon

Every PR will recognise the struggle to pitch to the media. It’s the part of the job where outcomes don’t match efforts. So it’s no wonder that AI-based services are cropping up promising a solution for ‘media outreach’. But do they work?

Pitch process wastes time, money, and impacts mental health: report

mental health pitch pitching By Ben Bold

MediaSense interviewed directors and C-suite ad professionals across the globe.

Repitching and the art of knowing when to walk away

advertising pitching By Amy Bryson

Breaking up is hard to do, but sometimes it's really the only way to keep your agency healthy.

Why the talent crisis has been positive for wasteful new business pitches

new business pitching By Sebastian Schichtel

As talent remains scarce, agencies must consider more carefully than ever which pitches they want to deploy their resources for.

Should we be judging agencies on pitch wins?

agencies new business pitching By Shauna Lewis

New business is the easiest metric by which to judge an agency, but is it the healthiest?

UK study finds majority are ‘disenfranchised’ with pitching

pitch pitching rfp By Charlotte Rawlings

The Future of the Pitch 2022 survey was conducted by Creativebrief.

Pitch imperfect: Adland struggling to balance hunt for business with sustainable workloads

new business pitching sustainability By Rahul Sachitanand

Talent wellness, resources, time, and cost have pushed agencies to be more viable in their search for new business, but not everyone is agreed on the way forward.

Five rules for pitching in a talent crisis

advertising pitching the observatory By Danny Hill

Advertisers can make the process a positive one, if they adhere to these key principles, contends the managing partner, Greater China & Southeast Asia, The Observatory International.

Mother launches internal initiative to limit ‘relentless’ pitching

mother pitching tsla By Surekha Ragavan

Pitch It Forward will enforce the network to donate all of its profits from the first year of retained fees with a new client.

'Is pitching broken?' is the wrong question

new business pitch pitching trinityp3 By Jeremy Taylor

Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and crude cost-cutting measures to find a more sustainable approach.

Is the pitching process broken?

pitching By Arvind Hickman

The industry is divided about whether the review process is fit for purpose.

Are global pitches that consolidate media partners a sign of things to come?

pitching By Arvind Hickman

Industry leaders expect more multimarket brands to streamline agency support.

Where is it written that marketers must write better briefs?

agencies agency marketers pitches pitching By Darren Woolley

Clients think they write great briefs. Agencies disagree. Who's right? In search of an answer, the founder and CEO of pitch consultancy TrinityP3 compares the situation to other professions, such as architecture, the law and medicine.

Urgent need for better pitch practice to protect agency staff's mental health

agency mental health pitching By Kate Magee

Agencies' poor practice on pitching is causing unnecessary pressure for staff, finds UK pitch consultancy survey

Why 2021 will be a year to watch for pitches globally

forecast new business pitch pitching r3 By Jeremy Lee

CAMPAIGN MEMBER EXCLUSIVE: Expect a surge of pitching in Asia-Pacific, says R3, with more integrated pitches in EMEA and more indies at the table in the US.

Pitch activity is up, but new business revenues are dropping during the pandemic

data new business pitching r3 By Natasha Bach

Agencies are pitching more than ever for new business, but account billings are down during the pandemic.

Virtual pitches can lead to better outcomes

agency new business pitching By Ian Leslie

Social distancing means clients and agencies can forget the theatre and focus on what really matters.

No, I can't list the 'best' agencies. Sincerely, a pitch consultant

agencies pitches pitching trinityp3 By Darren Woolley

Why your tender process should be about looking for the right agency, not the best agency.

How remote pitching is showing up the agency showmen

pitches pitching By Darren Woolley

With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.

'Have fun with it': How to successfully conduct pitches in this new world

pitching By Oliver McAteer

Industry experts share their view on how to create chemistry in a virtual, COVID-19 landscape.

Grueling pitch conditions to stay until marketers shift disrespectful power dynamic

ip pitch pitches pitching procurement By Nancy Hill

The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.

Creative abuse, conflicts of interest and obnoxious pay terms: Pitching descends into 'Wild West without boundaries'

pitches pitching By Oliver McAteer

Agencies and consultants say there's been an uptick in bad behavior on the marketer side -- here's what needs to be done to course-correct.

Flawed pitch process harming advertiser value: Study

advertising agencies media pitches pitching By Oliver McAteer

ID Comms and the 4As found that media pitches are in a state of turmoil because of a lack of clarity and communication.

5 lessons from the Japanese marketing scene in 2017

ageism brand safety pitching By David Blecken

The year brought home some uncomfortable truths about online media, HR policy in advertising and pitching.

How many grown-ups can your agency put in the room?

advertising agency asia client pitch pitching By Charles Wigley

Advertising is a young person's game, but things have gone too far, writes BBH's Charles Wigley.

How excessive pitching fuels inefficiency in Japan’s ad industry

advertising BBDO marketing pitching r3 By David Blecken

A bit of restraint and longer-term thinking among clients could help fix advertising’s work-life balance problem.

Technology can take the pain out of pitching

advertising new business pitching By Madeleine Ross

As costly traditional pitches offer no guarantee of success, some agencies are trying alternative approaches to get clients’ attention.

Indosat considers its biennial creative review

creative DDB pitching By Staff Reporters

JAKARTA - Indosat, the second largest telecommunications company for mobile services in Indonesia, will be reviewing its creative account.

Should clients pitch in to the tender process?

media opinion pitching By Staff Reporters

The idea of clients coughing up cash for media agency pitches has been given extra weight by the recession. So is it time to share the financial burden? We've asked two media agency heads, a marketing consultant and a digital network chief for their input.

Could MediaCom's shift from buying to strategy become a trend for media agencies?

agency australia buying media pitching planning strategy By Michael O'Neill

In a surprising move, MediaCom in Australia last week said it was shifting the focus of its business from buying to strategy, a move it emphasised was not a tweak but a real transformation.

Iris launches viral drive for Toyota social media pitch in Australia

australia automotive digital pitching social media By Kenny Lim

SYDNEY - Iris is launching an online viral video drive as part of an ongoing social media pitch for Toyota in Australia.

CAAS shortlists digital agencies

agencies airlines digital government pitching By Anita Davis

SINGAPORE - At least three digital agencies are vying to be the Civil Aviation Authority of Singapore's (CAAS) digital agency-of-record following a tender that initially included 13 agencies.

SCA Hygiene calls creative pitch

advertising agencies healthcare pitching By Asiya Bakht

KUALA LUMPUR - SCA Hygiene, a division of global consumer goods company SCA, has shortlisted Euro RSCG and McCann Erickson for its creative account in Malaysia.

Marina Bay Sands Shoppes pitches creative

advertising agencies pitching By Asiya Bakht

SINGAPORE - Marina Bay Sands Shoppes, the shopping mall within the luxury resort currently under development in Singapore, has invited six local shops to pitch for its creative account.

Thirteen in running for CAAS account

agencies government media pitching By Asiya Bakht

SINGAPORE - A total of 13 creative and media agencies have made submissions for the S$4 million (US$2.6 million), full-service pitch called by Civil Aviation Authority of Singapore (CAAS).

AIA hunts regional network

advertising agencies branding financial services Leo Burnett pitching By David Tiltman

HONG KONG - American International Assurance (AIA), the Asian arm of US insurance giant AIG, is seeking a regional agency to work on a repositioning drive as it tries to distance itself from its disgraced parent.

Singapore Prisons hunts media agency

agencies government media pitching By Kenny Lim

SINGAPORE - The Singapore Prison Service (SPS) has issued a tender for a media agency to support ad placements for its annual Yellow Ribbon Project public education and recruitment drive.

WFA issues new guidelines for pitches

advertising agencies marketing media pitching By Kenny Lim

BRUSSELS - The World Federation of Advertisers (WFA) and The European Association of Communication Agencies (EACA) has unveiled new guidelines for pitch processes.

BMW shortlists three for Mini business

advertising agencies automotive pitching Publicis By Anita Davis

SINGAPORE - BMW Asia Group has shortlisted three creative agencies in a pitch for its Mini model in Singapore one month after more than 30 agencies made submissions for the review.

Resorts World at Sentosa picks agencies for creative review

advertising agencies entertainment McCann Worldgroup pitching tbwa By Kenny Lim

SINGAPORE - Resorts World at Sentosa (RWS) has selected seven agencies, among them Euro RSCG, McCann Worldgroup and Y&R, for its creative review.

Master Kong looks for creative agency

advertising agencies Dentsu fmcg food ogilvy pitching By Benjamin Li

BEIJING - Taiwanese FMCG brand Master Kong (Kang-shi-fu) has invited Ogilvy Raynet, Dentsu and incumbent Euro RSCG to pitch for the advertising account of its Miao Fu muffin and 3+2 biscuit brands beginning next week.

IE Singapore hunts agency for marketing brief

advertising agencies government pitching By Kenny Lim

SINGAPORE - International Enterprise (IE) Singapore, an agency under the Ministry of Trade and Industry to promote the overseas growth of Singapore-based enterprises and international trade, has issued a tender for a creative agency to develop an integrated marketing campaign.

BA calls global PR pitch

agencies airlines pitching public relations By Arun Sudhaman

LONDON - British Airways (BA) is reviewing its PR accounts across Asia-Pacific, Europe, and the Middle East.

Singapore holds road safety pitch

advertising agencies Dentsu government pitching By Kenny Lim

SINGAPORE - The Singapore Traffic Police is holding a pitch for its annual road safety campaign in the city-state.

Resorts World at Sentosa to seek new agency

advertising agencies entertainment pitching tbwa By Kenny Lim

SINGAPORE - Resorts World at Sentosa (RWS) is to launch a search for a creative agency after parting ways with TBWA yesterday.

CAAS calls full-service pitch

advertising airlines government media pitching By Asiya Bakht

SINGAPORE - Civil Aviation Authority of Singapore (CAAS) has called a creative and a media pitch, putting incumbents MPG and Euro RSCG on high alert.

Nokia shortlists media shops ahead of second round

agencies carat media pitching wpp By Anita Davis

ASIA-PACIFIC - At least four regional media agencies are believed to be making presentations to Nokia as early as this week in Asia-Pacific as part of the second round of the mobile brand's global media pitch.

EDB shortlists three agency pairings

agencies government marketing mindshare ogilvy pitching Publicis By Kenny Lim

SINGAPORE - The Economic Development Board (EDB) has shortlisted three creative and media agency pairings - JWT/Mindshare, Ogilvy/MEC and Publicis/Zenith - for its marketing campaign to position Singapore as a premier business hub.

U Mobile begins search for creative agency

advertising Cheil Worldwide pitching telecom By Asiya Bakht

KUALA LUMPUR - U Mobile, Malaysia's newest 3G service provider, is reportedly on the lookout for a creative agency-of-record, putting nine-month incumbent Cheil Malaysia on alert.

Changi Airport looks for digital AOR

advertising agency digital pitching By Kenny Lim

SINGAPORE - The Civil Aviation Authority of Singapore (CAAS) has put out a tender for a digital agency-of-record for Changi Airport to handle its online marketing and communications.

Defence Ministry issues tender for media agency

agencies media pitching By Kenny Lim

SINGAPORE - The Defence Science and Technology Agency (DSTA), an agency of the Singapore Government's Ministry of Defence, has issued a tender for a media agency for its Total Defence campaign.

BRI pitches creative business in Indonesia

advertising agencies financial services pitching By Asiya Bakht

JAKARTA - Bank Rakyat Indonesia (BRI), one of the country's largest banks, has called a creative pitch for a consumer loan product.

BMW reviews creative for Mini

advertising agencies automotive creative pitching r3 By Asiya Bakht

SINGAPORE - BMW Asia Group has called a creative pitch for its Mini model in Singapore, an account that has been held by U5OK in Bangkok for four years.

Malaysia's National Broadband promotion body invites 22 agencies

digital pitching By Asiya Bakht

KUALA LUMPUR - National Broadband Plan, a body developed by Malaysia's Ministry of Energy, Water and Communications and the Malaysian Communications and Multimedia Commission (MCMC), has invited 22 agencies to pitch for a project.

Tata calls digital pitch for Nano

agencies automotive digital pitching By Anita Davis

MUMBAI - Tata Motors is holding a digital pitch for a website that sources say will be among the main avenues of sales for its newly launched Nano model.

Bank of China pitches creative business in Hong Kong

advertising agencies DDB financial services OMD pitching By Benjamin Li

HONG KONG - Bank of China (BoC) is holding a creative pitch in Hong Kong. DraftFCB, McCann Erickson Guangming, and reportedly DDB are among the agencies that gave their presentations this week.

Martell calls creative pitch in Singapore

advertising agencies fmcg Leo Burnett pitching By Kenny Lim

SINGAPORE - Martell has called a creative pitch in Singapore for its VSOP brand of cognac. The cognac manufacturers have invited three agencies, believed to be Leo Burnett, Tequila and incumbents Saatchi Lab, to participate.

Citylink-Garuda pitches creative

advertising agencies airlines Dentsu pitching By Asiya Bakht

JAKARTA - Citylink-Garuda, and Indonesian budget carrier which is a strategic business unit of the country's national airlines Garuda, has called a pitch for its creative business, a move that will see incumbent Dentsu defending the account.

BNI pitches $3 million media

agencies financial services initiative media pitching By Asiya Bakht

JAKARTA - Bank Negara International, Indonesia's fourth-largest bank, has called a US$3 million media pitch.

Weber to defend bumper Microsoft account

microsoft pitching public relations weber shandwick By Arun Sudhaman

GLOBAL - Microsoft has put its US$4m global mobile PR business up for review, putting four-year incumbent Weber Shandwick on alert.

PTT calls creative pitch

advertising agencies BBDO Leo Burnett pitching tbwa By Asiya Bakht

BANGKOK - Thailand's biggest energy company PTT has called a creative pitch involving six agencies.

Unilab pitches $144 million media

agencies healthcare media mindshare pitching starcom By Asiya Bakht

MANILA - Unilab, a regional healthcare company and one of the Philippines' largest pharmaceutical manufacturer, has called a pitch for its media account.

Nike reviews Japan creative

advertising fmcg nike pitching By David Blecken

TOKYO - Nike has called a review of its core creative business in Japan, in a move that threatens to unseat long-term incumbent Wieden & Kennedy.

Telkomsel shortlists agencies

advertising havas Leo Burnett ogilvy pitching telecom By Asiya Bakht

JAKARTA - Telkomsel, one of Indonesia's leading mobile phone operators, has shortlisted four creative and six media agencies as part of a full-service review that it initiated several weeks ago.

Science Centre Singapore looks for media agency

agencies government media pitching By Kenny Lim

SINGAPORE - The Science Centre has put out a tender for a media agency to manage its advertisement placements in Singapore.

Coffee brand pitches creative in Indonesia

advertising agencies Dentsu fmcg ogilvy pitching tbwa By Asiya Bakht

JAKARTA - Indonesia's largest-selling coffee brand Kapal Api has called a creative pitch involving five agencies.

Youth Olympics to build virtual world

online pitching sport By Anita Davis

SINGAPORE - The Singaporean Government has issued a tender for the construction of a virtual world website for the 2010 Youth Olympic Games.

IHG aligns global media with Mindshare

agencies media mindshare pitching By David Blecken

LONDON - Intercontinental Hotels Group (IHG) has selected Mindshare as its global strategic planning agency in a move to consolidate media planning and buying across all brands.

EDB issues tender for integrated marketing campaign

creative government marketing media pitching By Kenny Lim

SINGAPORE - The Economic Development Board (EDB) has issued a tender for a creative and media agency to develop and implement a marketing campaign to position Singapore as a premier business location.

Johnson & Johnson in Chinese digital pitch

agenda DDB digital fmcg ogilvy pitching By Anita Davis

SHANGHAI - At least four agencies have completed a round of presentations for the digital accounts of several Johnson & Johnson consumer brands in China.

CAAS calls website pitch

DDB government online pitching By Anita Davis

SINGAPORE - The Civil Aviation Authority of Singapore (CAAS) has called a tender for the redesign of its corporate website in the months leading up to the government branch's structural reformation.

Tesco pitches $5 million media in Malaysia

fmcg groupm media OMD omnicom pitching By Asiya Bakht

KUALA LUMPUR - Tesco, the British retail giant, has called a pitch for its media account estimated to be worth $5 million placing incumbent MEC on alert.

LG calls global PR pitch

pitching public relations By Arun Sudhaman

GLOBAL - Korea-based LG Electronics has called a global pitch for its US$2 million public relations account.

BMW calls digital pitch

automotive ogilvy online pitching By Anita Davis

SINGAPORE - BMW Asia has called a digital pitch for the re-design of its corporate website.

3 Mobile shortlists four for creative review

advertising Leo Burnett pitching telecom

MELBOURNE - Hutchison's 3 Mobile has shortlisted four agencies including CumminsNitro, Leo Burnett and incumbents Campaign Palace and Moon Design for its creative review in Australia.

Youth Olympics Games' briefing disappoints agencies

advertising pitching sponsorship sport By Asiya Bakht

SINGAPORE - The eagerly awaited Youth Olympics Games (YOG) briefing recently turned out to be disappointing for agencies after the Singapore Youth Olympics Games Organising Committee (SYOGOC) revealed it is on the lookout for a creative agency to sponsor the games.

Digi invites four to pitch for media

agencies carat media phd pitching starcom telecom By Asiya Bakht

KUALA LUMPUR - Digi Telecommunications, one of Malaysia's biggest mobile operators, has invited four agencies including Vizeum, PHD, Carat and incumbent Starcom to pitch for its media account. Of the four invited agencies Carat is reported to have withdrawn.

Nine pitch for HKIA creative

advertising agencies grey Leo Burnett mindshare pitching By Anita Davis

HONG KONG - Nine agencies are believed to be vying for Hong Kong International Airport's creative business following an initial briefing last week.

Eleven agencies to pitch for Pertamina creative

advertising agencies grey Leo Burnett ogilvy pitching Publicis By Asiya Bakht

JAKARTA - State oil and gas firm Pertamina is reported to have invited 11 eleven creative agencies to pitch for the retail business account

Petron makes second shortlist for creative review

agencies DDB pitching Publicis By Kenny Lim

MANILA - Petron, the Philippines' largest oil company, has shortlisted six agencies including DDB, DraftFCB, McCann, Publicis plus incumbents Leo Burnett and Ace Saatchi & Saatchi for its creative review.

Perspective... Hard times call for open dialogue with agencies

advertising financial services hsbc media omnicom pitching wpp By Atifa Hargrave-Silk

There are some potentially painful conversations taking place between advertisers and their agencies.

Chunghwa Telecom calls creative review

advertising agencies Leo Burnett pitching telecom By Benjamin Li

TAIPEI - One of Taiwan's biggest ad spenders, Chunghwa Telecom (CHT), has called a creative review which promises to be the island's biggest pitch of the year.

Tesco Thailand shortlists agencies

advertising agencies fmcg Leo Burnett ogilvy pitching By Asiya Bakht

BANGKOK - British supermarket giant Tesco, which is reviewing its creative and media in Thailand, is reported to have shortlisted three creative agencies, including Leo Burnett, McCann Erickson and Ogilvy & Mather, after inviting a few agencies to pitch for the account.