A number of brands have kicked off pitches on the platform over the past year, but is it actually a smart move from marketers?
True
pitching
Do LinkedIn pitches set a dangerous precedent?
linkedin pitches
pitching
state of the pitch
The pitch market’s couples therapy
pitching
rfp
state of the pitch
Anxious agencies should initiate discussions with clients in order to improve their relationship. Strong relationships are rarely found, they’re built, writes Éric Blais.
Is it okay to let agencies pitch ‘as a courtesy’? The industry debates
pitching
A LinkedIn post has sparked debate over whether businesses looking for a new communications partner should allow agencies to participate in the RFP if there is little or no intention of choosing the agency.
Don't bore us, get to the chorus: say it, say it and say it again
pitching
People’s ability to hear what they want to hear is pretty amazing so, if you have something new to pitch, you need to make it simple and repeat it.
Ad execs share their holiday pitching horror stories
new business
pitching
An early January pitch is an ad exec’s worst nightmare.
Pitching: Myth busters and home truths
pitching
From the misnomer of the so-called 'chemistry meeting', to the notion that the agency that wants it most will win, misconceptions around the pitch process are abound. It's time to cut through the bull, says Frazer Gibney.
Why it's time to take pitching on a date
advertising
clients
mccann
pitching
Pitching is at its heart a human process, run by people for people, so why not apply the lessons of good dating etiquette to it?
We need to talk about losing
advertising
clients
pitching
The pitch process makes losers out of the best of us. It just doesn't make good business sense.
It’s not just the pitch that’s the bitch—agency pricing is, too
new business
pitching
Agencies give their ideas and insights for free during pitches, but the problem runs deeper.
Beware of 'media pitching' AI tools
ai
artificial intelligence
journalism
media
pitching
pr
Every PR will recognise the struggle to pitch to the media. It’s the part of the job where outcomes don’t match efforts. So it’s no wonder that AI-based services are cropping up promising a solution for ‘media outreach’. But do they work?
Pitch process wastes time, money, and impacts mental health: report
mental health
pitch
pitching
MediaSense interviewed directors and C-suite ad professionals across the globe.
Repitching and the art of knowing when to walk away
advertising
pitching
Breaking up is hard to do, but sometimes it's really the only way to keep your agency healthy.
Why the talent crisis has been positive for wasteful new business pitches
new business
pitching
As talent remains scarce, agencies must consider more carefully than ever which pitches they want to deploy their resources for.
Should we be judging agencies on pitch wins?
agencies
new business
pitching
New business is the easiest metric by which to judge an agency, but is it the healthiest?
Pitch imperfect: Adland struggling to balance hunt for business with sustainable workloads
new business
pitching
sustainability
Talent wellness, resources, time, and cost have pushed agencies to be more viable in their search for new business, but not everyone is agreed on the way forward.