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clients

Is there more to adland's talent crisis than we think?
ad talent adland clients creative talent shortage By Rahat Kapur

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?

Why it's time to take pitching on a date
advertising clients mccann pitching By Jemima Monies

Pitching is at its heart a human process, run by people for people, so why not apply the lessons of good dating etiquette to it?

We need to talk about losing
advertising clients pitching By Nick Emmel

The pitch process makes losers out of the best of us. It just doesn't make good business sense.

Why is it so hard to speak out about abusive client behaviour?
clients By Mark Pollard

Power sits in the hands of those paying the checks.

WPP: Greenpeace is ‘right’ to protest but we will still work with energy clients
cannes lions clients environment greenpeace sustainability wpp By Gideon Spanier

CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.

It's up to both clients and agencies to elevate the impact we have on each other
agencies clients By Josh Krichefski

Agencies won’t deliver their best work if they feel like a servant under a master. Mutual respect is fundamental.

Is in-housing symptomatic of deeper brand-agency problems?
agencies clients inhousing media By Staff

A 'fireside' chat at Campaign360 may get heated as David Porter of Unilever, Stephan Loerke of the WFA and Steve King of Publicis Media discuss evolving agency-client partnerships.

What will the 'client of the future' look like?
advertising agencies clients By Lindsay Stein

Industry experts share how marketers—like their agency partners—will have to adapt in the coming years.

Brands' integrated briefs on rise but still not enough for agencies
advertising agencies clients wfa By Omar Oakes

Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.

Huge demand for digital PR skills in China: R3
china clients digital marketers pr r3 research By Faaez Samadi

Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before.

W Asia clinches two new fitness clients
agency asia clients pr By Staff Reporters

Agency picks up new well-being clients to add to growing roster.

Clients take more hands-on approach
advertising agency clients By James Thompson

It's not easy being an agency, especially when clients are taking on an increasing amount of the work they used to pay agencies to do, writes James Thompson.

How to improve your clients: A step by step guide
agencies clients By Charles Wigley

As agencies, we spend a lot of time trying to understand our client's buyers. But what about our own, asks Charles Wigley, chairman of BBH Asia Pacific.

OMD China starts internal fund to link budding entrepreneurs with VCs
china clients startup By Jenny Chan 陳詠欣

SHANGHAI - OMD China employees may be getting the title 'serial entrepreneur' on their namecards if their ideas, backed by the new OMD Innovation Fund (创新基金OIF), come to fruition in the marketplace.

Cheil Worldwide Korea hires Jeffrey Curtis for global creative role
advertising cannes Cheil Worldwide clients creative rexona By Jane Leung

SEOUL - Jeffrey Curtis (pictured) joins Cheil Worldwide in Seoul as the global creative director.