True

startup

Why so many are leaving adland to embark on 'solopreneurship'
entrepreneur futureofwork self employment solopreneur startup By Matthew Keegan

As mass layoffs and disillusionment with traditional agency models continue to drive professionals towards solopreneurship, can they cushion the pressures of running a solo venture?

Hakuhodo launches new entity to drive internal startup innovation
Hakuhodo japan startup By Staff Reporters

Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.

WPP takes stake in Chinese social marketing startup StarEngine
china startup technology wpp By Staff Reporters

The two firms said they will develop social content marketing products, giving advertisers more control over KOL investments.

Twitter hopes to grow small-business revenue through AI self-serve
ai startup By Omar Oakes

Platform is buying London start-up that is building 'first AI-powered virtual colleague for marketers'.

Unilever isn't chasing startups for the cool factor
marketing startup technology unilever By Jenny Chan 陳詠欣

After three years and 30 pilots, the Foundry shows no sign of stopping

Never too far to fall: how SMEs and startups thrive after failure
sme startup By Soon Chen Kang 江欣珍

Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".

Digital A-list China nomination deadline extended
china data digital entrepreneur startup technology By Staff

The deadline for nominations has been extended to this Thursday, April 5.

From corporate to startup
entrepreneur startup vc venture wpp By Robert Sawatzky

How Bessie Lee’s career has changed since leaving WPP.

Startup laws for budding entrepreneurs
advertising startup By Gareth Williams

Gareth Williams, CEO and co-founder of Skyscanner, explains what advertising is good for and what an email footer can tell you about a startup's prospects.

How do we eat the incumbent companies’ lunches?
startup By Sandipan Roy

Five lessons for big companies, from maniacally zealous startups and VCs.

Agency innovation: You must un-learn what you have learned
DDB hong kong startup By Andreas Krasser

DDB Hong Kong's Andreas Krasser shares three things the agency had to let go of while launching its own startup.

DAN's accelerator for female-led startups issues call for entries
startup By Staff Reporters

Accelerator programme open to female-led tech startups based in South or Southeast Asia.

3 tech companies that may advance location-based ads in China
china marketing startup By Jenny Chan 陳詠欣

Despite smartphone ubiquity, location-aware marketing has not taken off in China. We look at the reasons why, and some companies that may change the picture.

Photos: TBWA HK mentors eight startups in branding and marketing
hong kong startup tbwa By Staff Reporters

TBWA Hong Kong mentored eight startups (29th Century, Archiparti, ShopLovers, Latticespace, Steel Available, Swatchcloud, TingPark and Trusu) in a four-hour workshop on 1 July, in partnership with the Blueprint accelerator program by Swire Properties Group.

Cannes 2016: A cute complex can earn a nuts startup $100 million
china startup By Jenny Chan 陳詠欣

Three Squirrels, one of only two Chinese startups speaking at the festival, revealed that super cuteness can be a superpower.

Insurance accelerators: Not just brand practice
startup By Adrian Peter Tse

In Asia, rising healthcare costs, the ageing population and the disruption from startups force insurance companies to ‘accelerate’.

90 Seconds lands US$7.5 million investment led by Sequoia India
startup technology video By Gabey Goh

SINGAPORE - Cloud video production platform startup 90 Seconds has secured US$7.5 million in financing led by Sequoia India, to fuel global expansion plans.

Bid4Ad raises SG$1million for automation mission
advertising print startup tech By Gabey Goh

SINGAPORE - Startup Bid4Ad has raised SG$1 million (US$741,000) from angel investors to further develop its programmatic solutions and continue its mission to automate traditional media buying.

Meet My Dog: Social app aims to build segmented community of dog owners in Japan
startup By David Blecken

TOKYO - Aiming to help dog owners easily arrange play dates for their four-legged friends while building an attractive audience for marketers, a small US company is preparing to launch a Japan-specific version of a social app called Meet My Dog.

Snapcart wins Campaign Innovate
startup By Emily Tan

SINGAPORE - Campaign Innovate, sponsored by Omnicom Media Group, is proud to announce that the winning startup for its inaugural contest is real-time shopper marketing platform, Snapcart.

Campaign Innovate: What do the final four have to say?
startup By Emily Tan

ASIA-PACIFIC - The top four startups have submitted their pitch videos to Campaign Innovate's panel of judges. Which do you think should be named the contest winner?

Campaign Innovate: The final four
startup By Emily Tan

ASIA-PACIFIC - Campaign Innovate's judges have selected the top four startups that have made it through to the online video-pitch round.

Honestbee expands grocery service to Hong Kong
hong kong singapore startup By Jenny Chan 陳詠欣

HONG KONG - After three months of operations in Singapore, tech startup Honestbee has launched its on-demand concierge grocery delivery service in Hong Kong, with Taiwan and Japan being next in line.

Campaign Innovate: Deadline extended, Ken Mandel joins as judge
campaign startup By Emily Tan

ASIA-PACIFIC - Due to popular demand, Campaign Innovate, the competition that aims to get the best startups in front of the brands that need them most, has now extended its submission deadline to September 19.

The career benefits of working for tech startups
startup By Michael Bertaut

There is such a thing as a free lunch, but there are better reasons for choosing to work for a startup over an established corporation, says the MD (EMEA) of tech company AdRoll.

'Digital mindset' is the key to closing skills gap
digital startup By Adrian Peter Tse

Keeping up with innovation is largely a talent-game. But with a shortage of ready-made digital talent in the market, agencies and companies are turning to specialist academies. How effective are they and what skills are needed?

Campaign Innovate: Startup competition, innovation series launches July 12
startup By Emily Tan

ASIA-PACIFIC - Campaign Innovate, a competition organised by Campaign Asia-Pacific and sponsored by Omnicom Media Group Asia-Pacific, aims to get the best startups in front of the brands that need them most.

UPDATED: Innovation in China: Fixing mentality gaps and lingo clashes
china marketing OMD startup tech By Jenny Chan 陳詠欣

SHANGHAI - As collaboration between brands and startups ramps up in China, intermediaries such as OMD, Starcom and Chinaccelerator are becoming official facilitators between entrepreneur-extraordinaires and major companies.

Our future depends on our ability to ‘collide to thrive’
advertising agencies marketing startup By Sam Noble

Collisions are usually something to be avoided, but may be a necessary part of surviving in business for both clients and the agencies that support them. Sam Noble of Iris kicks off the discussion.

Peter Dingle moves from Intel to Nest; will focus on connecting brands and startups
hong kong startup By Jenny Chan 陳詠欣

HONG KONG - Former Intel marketer Peter Dingle has moved to Hong Kong startup incubator Nest, where he will work to gain traction with brands in Asia on behalf of startups.

Starcom MediaVest Group China helps startups cozy up to its clients
china startup By Jenny Chan 陳詠欣

SHANGHAI - Starcom MediaVest Group (SMG) has struck a first-in-market partnership with Chinaccelerator, a mentorship-driven seed-funding program, to work together to connect tech startups with SMG clients in the mainland.

5 lessons from life in a startup
agency startup By Mahesh Neelakantan

Thinking of leaving a comfortable big-agency job to join a startup? Here's some factors that may discourage or encourage you, depending on your point of view.

How an office-space startup overtook Hong Kong's top dogs in five years
startup By Emily Tan

HONG KONG – Tired of the hidden costs of the city's top serviced-office companies, Andrew Chung decided to offer the market a better option with the founding of Compass Offices in 2009.

OMD China starts internal fund to link budding entrepreneurs with VCs
china clients startup By Jenny Chan 陳詠欣

SHANGHAI - OMD China employees may be getting the title 'serial entrepreneur' on their namecards if their ideas, backed by the new OMD Innovation Fund (创新基金OIF), come to fruition in the marketplace.

Crowdfunding: Can big brands play along?
branding startup technology By Jason Wincuinas

HONG KONG - Crowdfunding might seem like an irrelevant trend to established brands. But aiming a regional marketing budget at a small tech firm’s innovative product development could pay off with an innovation halo, earned- and social-media enthusiasm and maybe even a new business model.

Google's Eric Schmidt: Think global, act local? Forget the 'local' part
creativity entrepreneur global google hong kong startup By Jason Wincuinas

HONG KONG - In town to announce a university partnership Monday morning, the internet giant’s executive chairman emphasized working in the digital era and solving the world’s problems, although an age-old local issue still stalled everyone.

VISS gets seed investments to rewire interest-based media, brand engagement and e-commerce
commerce fashion hong kong media online startup technology By Press Release

HONG KONG - VISS, the interest-based fashion media and commerce platform focusing on Asia, has received a strategic seed investment from serial entrepreneurs Clive Ng and Christian Remrod via their company 8 Plus Holdings.

AdChina CTO Cheng Huayi promoted to president

startup By Jenny Chan 陳詠欣

SHANGHAI - Internet advertising platform owner AdChina has promoted its chief technology officer Cheng Huayi (pictured) to president of the company.