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startup

Why so many are leaving adland to embark on 'solopreneurship'

entrepreneur futureofwork self employment solopreneur startup By Matthew Keegan

As mass layoffs and disillusionment with traditional agency models continue to drive professionals towards solopreneurship, can they cushion the pressures of running a solo venture?

Hakuhodo launches new entity to drive internal startup innovation

Hakuhodo japan startup By Staff Reporters

Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.

WPP takes stake in Chinese social marketing startup StarEngine

china startup technology wpp By Staff Reporters

The two firms said they will develop social content marketing products, giving advertisers more control over KOL investments.

Twitter hopes to grow small-business revenue through AI self-serve

ai startup twitter By Omar Oakes

Platform is buying London start-up that is building 'first AI-powered virtual colleague for marketers'.

Unilever isn't chasing startups for the cool factor

marketing startup technology unilever By Jenny Chan 陳詠欣

After three years and 30 pilots, the Foundry shows no sign of stopping

Never too far to fall: how SMEs and startups thrive after failure

sme startup By Soon Chen Kang 江欣珍

Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".

Digital A-list China nomination deadline extended

china data digital entrepreneur startup technology By Staff

The deadline for nominations has been extended to this Thursday, April 5.

From corporate to startup

entrepreneur startup vc venture wpp By Robert Sawatzky

How Bessie Lee’s career has changed since leaving WPP.

Startup laws for budding entrepreneurs

advertising startup By Gareth Williams

Gareth Williams, CEO and co-founder of Skyscanner, explains what advertising is good for and what an email footer can tell you about a startup's prospects.

How do we eat the incumbent companies’ lunches?

startup By Sandipan Roy

Five lessons for big companies, from maniacally zealous startups and VCs.

Agency innovation: You must un-learn what you have learned

DDB hong kong startup By Andreas Krasser

DDB Hong Kong's Andreas Krasser shares three things the agency had to let go of while launching its own startup.

DAN's accelerator for female-led startups issues call for entries

startup By Staff Reporters

Accelerator programme open to female-led tech startups based in South or Southeast Asia.

3 tech companies that may advance location-based ads in China

china marketing startup By Jenny Chan 陳詠欣

Despite smartphone ubiquity, location-aware marketing has not taken off in China. We look at the reasons why, and some companies that may change the picture.

Photos: TBWA HK mentors eight startups in branding and marketing

hong kong startup tbwa By Staff Reporters

TBWA Hong Kong mentored eight startups (29th Century, Archiparti, ShopLovers, Latticespace, Steel Available, Swatchcloud, TingPark and Trusu) in a four-hour workshop on 1 July, in partnership with the Blueprint accelerator program by Swire Properties Group.