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Canva spurs Indonesian MSMEs to design upgrades in latest campaign
canva sme By Staff Reporters

Canva is targeting 60 million Indonesian small businesses through its 'Easy on Canva' campaign by Ogilvy that pitches better design as a driver of growth and confidence.

SME businesses in Singapore expect revenue growth and positive cash flow in 2023
sme By Staff Reporters

TOP OF THE CHARTS: Against the backdrop of a challenging economic environment, small business owners in Singapore remain optimistic.

China’s everyday heroes: How small businesses are leading the way
china sme By Coco Wu

Brands have an opportunity to create more meaningful connections with Chinese consumers who identify with the tenacity and perseverance of local entrepreneurs.

Please Help Me Market My SME: Episode One
Leo Burnett marketing sme By Matthew Miller

A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.

Getting Asian SMEs on board with Facebook video ads
advertising apac asia sme video By Faaez Samadi

It’s about having easy, ‘lightweight’ video for direct-response advertisers, many of which are SMEs, says May Seow of Facebook’s APAC Creative Shop.

HubSpot to hire 100 more in Singapore
hubspot sme By Robert Sawatzky

An expanded APAC HQ aims to employ 250 staff by 2021.

Never too far to fall: how SMEs and startups thrive after failure
sme startup By Soon Chen Kang 江欣珍

Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".

Fuji Xerox to spend HK$500,000 to help SMBs compete
market sme By Jenny Chan 陳詠欣

HONG KONG - The launch of Fuji Xerox's 'SMBiz-Perfect Match' campaign is aimed at helping local small and medium businesses (SMBs) consolidate their position while expanding market share in economically uncertain times.

VIDEO: Google China to gain traction through SMEs, mobile
china google search sme By Anita Davis

HONG KONG - Google will focus on small businesses and mobile as it seeks to gain share in Greater China, according to John Liu (pictured), vice-president of sales of Google Greater China.

B2B agency launches in KL
marketing sme By Benjamin Li

KUALA LUMPUR - Launchpad, a start-up B2B agency in Kuala Lumpur, has opened its doors, targeting the SME market.

Government bodies launch design initiative for businesses
government sme By Kenny Lim

SINGAPORE - Government bodies DesignSingapore Council, SPRING Singapore and International Enterprise (IE) Singapore have jointly launched a S$12 million (US$8 million) initiative, Design for Enterprises (DFE), to help local businesses in Singapore thrive through design amid the current economic downturn.