B2B agency launches in KL

KUALA LUMPUR - Launchpad, a start-up B2B agency in Kuala Lumpur, has opened its doors, targeting the SME market.

Founded by former Tomorrow Group executive Stefan Pertz (pictured), it outsources marketing services for companies in Southeast Asia and for Western companies moving east.

The agency offers a ‘pay as you go’ service on project-based terms. “I offer my services to smaller companies, as opposed to bigger ad agencies which want to have huge accounts,” said Pertz, MD of Launchpad. “I offer a marketing manager for companies that do not have enough work or budget for a full time marketing manager.”

Pertz is a former account director for B2B advertising agency Tomorrow Group.