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India's digital advertising industry to be $8.15 billion by end-2026: Study

advertising Dentsu digital industry landscape market marketing martech By Campaign India Team

Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.

Alibaba Group reports 42% revenue gain

alibaba market report By Cindy Gu 谷晓丹

China retail grew 40%, while international retail increased by 29%.

Southeast Asia comes of age

market marketing sea By Foong Li Mei

As the countries grew richer, so did their people.

Burson Cohn & Wolfe announces APAC market leaders

apac asia burson leadership market By Faaez Samadi

Newly-merged PR agency selects local leaders from existing talent pool.

Indonesia biggest APAC market for Instagram

apac asia data indonesia instagram market By Faaez Samadi

Company touts rapid user growth in the region’s third-largest country, as well as increasing brand activity.

Gen Z challenges SEA brands: Kantar Millward Brown

brands gen z market report spending study By Faaez Samadi

New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.

Slower growth in APAC ad market: Magna report

ad advertising apac growth market report By Faaez Samadi

The agency’s latest report shows large gains in less advanced APAC markets, but with China still hugely dominant.

Opportunities rife in Cambodia’s young PR market

landscape market pr By Kim Benjamin

The profession is establishing itself as necessary and distinct from other aspects of communications, while the demand for strategic planning rises, according to in-market experts.

Common (and avoidable) pitfalls of localising websites

asia culture market marketing By Anthea Tang

Don't get lost in translation. Rokkan Singapore's Anthea Tang offers dos and don'ts for localising websites.

ASEAN car buyers seeking prestige and value

automotive market research By Staff Reporters

Male and female drivers have more in common than one might think, research into car consumers across ASEAN suggests. Conducted by DentsuSense Asia, the agency’s consumer insights division, the report examines attitudes to cars and automotive advertising, and drivers of brand preference, across six markets: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In total, the study canvassed 3,000 people (500 per market).

Premium auto marques fall back on gimmicks

automotive cars china market By Jenny Chan 陳詠欣

SECTOR STUDY: Once dominated by three top German brands, China’s luxury car market grows increasingly competitive, forcing marketers to get inventive to woo buyers with ‘difference’.

Sun Art extends grocery-share lead on Wal-Mart and Carrefour in China

china data fmcg kantar market research By Jenny Chan 陳詠欣

SHANGHAI - According to CTR's latest Kantar Worldpanel data, Western retailers are struggling to gain share against the Sun Art Group, which has seen strong growth driven by the opening of 50 new Auchan and RT-Mart stores during 2013.

APAC and China adspend growth to pick up speed in 2014: Magna Global

adspend advertising apac china data market research By Matthew Miller

ASIA-PACIFIC - Advertising spending across Asia-Pacific will grow 8.7 per cent in 2014, according to Magna Global, which in its latest forecast has upgraded that number from its prior forecast of 7.4 per cent.

Millward Brown launches first automatic Chinese text-analysis tool for social-media research

china data market research technology By Jenny Chan 陳詠欣

BEIJING - The need for swift and accurate processing of a huge amount of feedback from consumers has become imperative for market researchers, and this has led Millward Brown, in conjunction with Eucita, to come up the first text-analysis tool adapted for Chinese-speaking regions.

Times are changing for luxury watch brands

asia luxury market By Sophie Chen

SECTOR STUDY: Evolving tastes and a government crackdown on extravagance have ended the Swiss watch joyride in China. What can local and foreign brands do to build loyalty.

Asian palates thirst for craft brews

asia beer market research By Jenny Chan 陳詠欣

SECTOR STUDY: As beer consumption rises in Asia and tastes grow increasingly refined, consumers have started to look for more niche products with a stronger flavour profile.

TCL's market share of LCD TVs increased to 20.2% in Q1 2013

china market sales tv By Staff

HONG KONG - TCL Multimedia Technology Holdings Limited (HKSE stock code: 01070) ) is pleased to announce that according to the latest DisplaySearch report, in terms of total shipment volume, the Group's LCD TV market share in the PRC increased from 18.5% in Q4 2012 to 20.2% in Q1 2013, and continued to maintain its No.1 position in the market.

DATA POINTS: Vietnam's ample opportunities

market vietnam By Staff Reporters

Courtesy of Nielsen, key economic and consumer behaviour trends in Vietnam. Please see the related story link below for more information.

JWT’s 10 trends for 2013: Play, personalisation, retail everywhere and sensory explosions

consumer market trends By Emily Tan

GLOBAL – In its eighth annual forecast of trends for the coming year, JWT highlights the social impact technology is having on the consumer lifestyle and new attitudes to play, health and happiness.

Strong Chinese brands outperform stock market by 11.4%: Millward Brown

brand china finance market roi value By Staff Writer

BEIJING - An analysis of the third annual BrandZ Top 50 Most Valuable Chinese Brands as a 'stock portfolio' shows that it consistently outperforms the MSCI China stock market index over the past two years, according to Millward Brown.

Fuji Xerox to spend HK$500,000 to help SMBs compete

market sme By Jenny Chan 陳詠欣

HONG KONG - The launch of Fuji Xerox's 'SMBiz-Perfect Match' campaign is aimed at helping local small and medium businesses (SMBs) consolidate their position while expanding market share in economically uncertain times.

DATA POINTS: Japan's retains its appetite for luxury

data japan luxury market spending By Staff Reporters

Desire for luxury goods remains strong in Japan despite the tumultuous events of last year and continuing uncertain economic circumstances, according to a report by McKinsey & Company’s Consumer and Shopper Insights division. The Japan Luxury Consumer Survey, now in its fourth year, canvassed 1,450 consumers online between April and May.

DATA POINTS: Broadcast outlook for Asia 2012-2016

asia broadcast market By Staff Reporters

Infographics from Campaign Asia-Pacific's <a href="http://www.campaignasia.com/Topic/320778,broadcast-report-digital-may-be-the-industrys-saviour.aspx">Broadcast Report</a>, featuring data from PwC and Fox OneStop Media, detail the outlook for the broadcast market for 2012 through 2016, demographics across the region and how the affluent in Asia consume various media.

BROADCAST REPORT: Digital to the rescue

asia broadcast forecast market pwc By Jolene Otremba

Far from being a threat, new technology may turn out to be the saviour of the industry through the digitisation of the TV set.

BROADCAST REPORT: Media mobility boosts TV’s ad opportunities

asia broadcast market By Chris Davis

The fast adoption of smartphones and tablets is fuelling growth of mobile TV and offering greater potential to engage with consumers.

Global PC market slumps ahead of Win 8 Launch, Lenovo edges up on HP

global market By Emily Tan

GLOBAL - Even accounting for channel partners clearing out Windows 7 inventory to make way for Windows 8, the global PC market's slump is more severe than anticipated, said IDC.

Adspend forecast improves, with Asia-Pacific outpacing Europe: ZenithOptimedia

adspend advertising asia china market online By Matthew Miller

ASIA-PACIFIC - Global advertising expenditures will grow 4.8 per cent in 2012, according to the latest research from ZenithOptimedia, with Asia-Pacific exceeding that pace to record 7.4 per cent growth.

Lenovo top PC seller in Asia-Pacific for 2011: IDC

market By Emily Tan

ASIA-PACIFIC - Lenovo was the top PC vendor in Asia-Pacific (excluding Japan) in 2011, with 22.5 per cent market share, according to preliminary numbers from market-research firm IDC.

Mintel launches new offices in Kuala Lumpur, Mumbai and Singapore

market research singapore By Emily Tan

ASIA-PACIFIC - US-based consumer research firm Mintel has opened three new offices located in Mumbai, Singapore and Kuala Lumpur, in addition to its established offices in Sydney, Shanghai and Tokyo.

Mobile market in India driven by dual-SIM handsets: IDC

growth india market By Emily Tan

BANGALORE - A little customer insight goes a long way. When mobile phone manufacturers realised that Indians used two or more mobile subscriptions and were modifying their phones to accept more than one SIM-card, they started producing handsets with the capability already built in, according to a new study by consultancy IDC.

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