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India's digital advertising industry to be $8.15 billion by end-2026: Study
advertising Dentsu digital industry landscape market marketing martech By Campaign India Team

Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.

Alibaba Group reports 42% revenue gain
alibaba market report By Cindy Gu 谷晓丹

China retail grew 40%, while international retail increased by 29%.

Southeast Asia comes of age
market marketing sea By Foong Li Mei

As the countries grew richer, so did their people.

Burson Cohn & Wolfe announces APAC market leaders
apac asia burson leadership market By Faaez Samadi

Newly-merged PR agency selects local leaders from existing talent pool.

Indonesia biggest APAC market for Instagram
apac asia data indonesia instagram market By Faaez Samadi

Company touts rapid user growth in the region’s third-largest country, as well as increasing brand activity.

Gen Z challenges SEA brands: Kantar Millward Brown
brands gen z market report spending study By Faaez Samadi

New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.

Slower growth in APAC ad market: Magna report
ad advertising apac growth market report By Faaez Samadi

The agency’s latest report shows large gains in less advanced APAC markets, but with China still hugely dominant.

Opportunities rife in Cambodia’s young PR market
landscape market pr By Kim Benjamin

The profession is establishing itself as necessary and distinct from other aspects of communications, while the demand for strategic planning rises, according to in-market experts.

Common (and avoidable) pitfalls of localising websites
asia culture market marketing By Anthea Tang

Don't get lost in translation. Rokkan Singapore's Anthea Tang offers dos and don'ts for localising websites.

ASEAN car buyers seeking prestige and value
automotive market research By Staff Reporters

Male and female drivers have more in common than one might think, research into car consumers across ASEAN suggests. Conducted by DentsuSense Asia, the agency’s consumer insights division, the report examines attitudes to cars and automotive advertising, and drivers of brand preference, across six markets: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In total, the study canvassed 3,000 people (500 per market).

Premium auto marques fall back on gimmicks
automotive cars china market By Jenny Chan 陳詠欣

SECTOR STUDY: Once dominated by three top German brands, China’s luxury car market grows increasingly competitive, forcing marketers to get inventive to woo buyers with ‘difference’.

Sun Art extends grocery-share lead on Wal-Mart and Carrefour in China
china data fmcg kantar market research By Jenny Chan 陳詠欣

SHANGHAI - According to CTR's latest Kantar Worldpanel data, Western retailers are struggling to gain share against the Sun Art Group, which has seen strong growth driven by the opening of 50 new Auchan and RT-Mart stores during 2013.

APAC and China adspend growth to pick up speed in 2014: Magna Global
adspend advertising apac china data market research By Matthew Miller

ASIA-PACIFIC - Advertising spending across Asia-Pacific will grow 8.7 per cent in 2014, according to Magna Global, which in its latest forecast has upgraded that number from its prior forecast of 7.4 per cent.

Millward Brown launches first automatic Chinese text-analysis tool for social-media research
china data market research technology By Jenny Chan 陳詠欣

BEIJING - The need for swift and accurate processing of a huge amount of feedback from consumers has become imperative for market researchers, and this has led Millward Brown, in conjunction with Eucita, to come up the first text-analysis tool adapted for Chinese-speaking regions.

Times are changing for luxury watch brands
asia luxury market By Sophie Chen

SECTOR STUDY: Evolving tastes and a government crackdown on extravagance have ended the Swiss watch joyride in China. What can local and foreign brands do to build loyalty.

Asian palates thirst for craft brews
asia beer market research By Jenny Chan 陳詠欣

SECTOR STUDY: As beer consumption rises in Asia and tastes grow increasingly refined, consumers have started to look for more niche products with a stronger flavour profile.

TCL's market share of LCD TVs increased to 20.2% in Q1 2013
china market sales tv By Staff

HONG KONG - TCL Multimedia Technology Holdings Limited (HKSE stock code: 01070) ) is pleased to announce that according to the latest DisplaySearch report, in terms of total shipment volume, the Group's LCD TV market share in the PRC increased from 18.5% in Q4 2012 to 20.2% in Q1 2013, and continued to maintain its No.1 position in the market.

DATA POINTS: Vietnam's ample opportunities
market vietnam By Staff Reporters

Courtesy of Nielsen, key economic and consumer behaviour trends in Vietnam. Please see the related story link below for more information.

JWT’s 10 trends for 2013: Play, personalisation, retail everywhere and sensory explosions
consumer market trends By Emily Tan

GLOBAL – In its eighth annual forecast of trends for the coming year, JWT highlights the social impact technology is having on the consumer lifestyle and new attitudes to play, health and happiness.

Strong Chinese brands outperform stock market by 11.4%: Millward Brown
brand china finance market roi value By Staff Writer

BEIJING - An analysis of the third annual BrandZ Top 50 Most Valuable Chinese Brands as a 'stock portfolio' shows that it consistently outperforms the MSCI China stock market index over the past two years, according to Millward Brown.