Influence: Ditching the megaphone
Brands across Asia-Pacific are learning to be subtle and to let content do the talking, but not all of them are game for complete anonymity.
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Pop-up power: Short-term shops stoke FOMO
Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.
Southeast Asia comes of age
As the countries grew richer, so did their people.
Sexual harassment emerges from the shadows in Asia
As the #metoo movement spreads across APAC, victims of inappropriate behaviour are tentatively starting to come out of the woodwork in the advertising and marcomms industry.
Circle of Influencers: We break down 11 of Asia's KOL platforms
An infographic guide to APAC influencer marketing platforms Ampverse, AsiaKOL, CastingAsia, Chtrbox, Hi-COM, Inca, Influencer.in, Massfluencer, Parklu, SushiVid and Totally Awesome.
How influencer networks are commoditising KOLs in Asia
Why are there so many influencer marketing platforms popping up in Asia, and where are they heading?
Activism and ads: a messy marriage
Brands are starting to take on a bigger social role, but not all are adept at negotiating the required sensitivities.
Keeping influencers in line
Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.
When startups and agencies don't mix
Startups who need comms services and agencies that might like them as clients do not seem to be on the same page.
What agencies need to survive the next decade
Urgent action is needed to fix silos, structures and staff retention in the 2020s, say several of APAC's rising stars from within agencies themselves.
The decade that was: What has changed and what hasn’t for APAC adland
Roles got bigger, ad spend got smaller, and #metoo got stuck. Foong Li Mei looks back at how APAC ad agencies’ business and life have changed in the past 10 years.
Making lemonade: how the ‘lemon capital’ of China built a billion-dollar brand
Overseas, it has to grapple with scepticism on Chinese produce. Within its home country, it has to contend with a small market. Foong Li Mei explores how Anyue played the cards it was dealt.