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How evolving consumer identities are driving a fresh surge in spending across China
alibaba china consumer spending taobao By Staff Reporters

Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.

The Labubu economy and the business of joy
labubu recession small comforts spending

‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.

Deloitte: Indian consumers shift to value-conscious purchases
ads consumer spending By Campaign India Team

Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.

How APAC brands can deliver growth in a downturn
advertising recession spending wavemaker By Staff Reporters

Adapting during fast-changing times is hard enough — but what does it take to not just survive, but actually thrive during an economic downturn? That’s the thorny issue Campaign tackled during an ambitious global podcast series in partnership with Wavemaker.

Why brand advertising is your best friend in a downturn
advertising recession spending By Damian Thompson

Without strong brand equity, no amount of performance advertising will keep your products on people’s carefully budgeted shopping lists, say Wavemaker's top researchers.

Global advertising records 'highest growth rate ever' in 2021: Magna
adspend advertising forecast spending By Staff Reporters

A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters.

Why tech-platform dominance will push APAC towards regional digital-investment models
adspend advertising marketing programmatic spending By Jasmine Ong

The direction of travel in digital media raises questions about the future viability of local network agencies. The client operations director at Kepler makes the case for regional control of digital spending.

APAC ad markets to be buoyed by China in 2021, India in 2022
ad spend advertising forecast media spending By Staff Reporters

Latest Magna global advertising forecast predicts 12.8% APAC growth in 2021 led by China, with India predicted to outpace all global markets next year.

Global ad market seen surging to new highs this year
ad spend advertising forecast media spending By Staff Reporters

Magna global advertising forecast predicts a record 13.5% rise in ad spend in 2021 to all-time high of $657 billion, led by strong gains in the UK, China and US.

The bull case for advertising is back on
adspend advertising spending By Gideon Spanier

Advertising forecasters have upgraded their growth predictions for this year.

Coca-Cola pauses marketing spend amid Covid-19
cocacola spending By Emmet McGonagle

Soft-drinks giant plans to re-engage with consumers 'when timing is right'.

Unilever upped marketing spend to €7.27 billion in 2019
marketing spending unilever By Simon Gwynn

FMCG giant has now opened 38 digital hubs and content studios.

China's consumer optimism persists amid outbreak: Wavemaker research
china data research spending top of the charts wavemaker By Staff Reporters

Chinese consumers remain hopeful, are still spending money, and are ready to spend more as soon as they're released from the COVID-19 lockdown, according to fresh research from Wavemaker.

How this one lesson from TV can make your digital budget work harder
adspend digital roi spending tv By Angeline Lodhia

Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.

HK advertisers cautious in 2019 amid economic uncertainty: Nielsen
ad spend forecast hong kong nielsen spending By Jingjing Ma

Online and offline spend predicted to be 50/50 with an ever-increasing focus on advertising ROI

Asia's where it's at for app downloads and spending
apac apps china forecast japan spending top of the charts By Matthew Miller

TOP OF THE CHARTS: APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.

Unilever claims 30% saving from handling content production in-house
adspend spending unilever By Gideon Spanier

The company says its 17 U-Studios in 12 countries are faster and cheaper than external agencies.

Unilever media spend rises more than $300 million despite agency cuts
adspend media spending unilever By Simon Gwynn

Even though it slashed its agency roster and reduced ad production, the FMCG giant increased its overall brand and marketing investment in 2017, especially in digital.

Hyper-engaged Asian consumers key to driving sales
research spending By Faaez Samadi

New research from Allison+Partners shows such consumers are crucial to driving brand awareness.

Google and Facebook own 20 percent of media spend
adspend advertising google media spending By Staff Reporters

On Zenith's global list of the top media owners, Baidu lands in fourth spot, Tencent in 14th and CCTV in 20th.

Gen Z challenges SEA brands: Kantar Millward Brown
brands gen z market report spending study By Faaez Samadi

New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.

Procurement’s role: aligned or sidelined?
advertising marketing procurement spending By Rick Whiting

The role of marketing procurement is often misunderstood, but brands need to choose whether to abandon or embrace.

Millennial mums blow the budget on Christmas
asia Dentsu digital spending By Marie Gruy

Millennials Mums in the East and in the West are choosing to over-indulge their children this Christmas, writes Marie Gruy, insight director with Dentsu Aegies Network.

Indonesia Country Report: Top 50 brands ad spending
ad indonesia spending By Staff Reporters

Presented as part of the Asia's Top 1000 Brands Indonesia Country Report, here is the 2013 ad spending for the Top 50 brands in Indonesia, provided by Nielsen.

China to see adspend growth above 10 per cent for next two years: GroupM
adspend advertising china media spending By Jenny Chan 陳詠欣

MAINLAND CHINA - GroupM is projecting ad spending in China to increase by 10.7 per cent this year compared to 2012 to reach US$70 billion (RMB 430 billion). The company also predicted that spending in 2014 is expected to grow by 11.8 per cent to US$78 billion (RMB 480 billion).

Domestic Chinese brands thriving as MNCs scale back
ad china spending By Jenny Chan 陳詠欣

Foreign multinational companies are investing less in advertising in the country as returns prove to be lower than anticipated.

DATA POINTS: Asia-Pacific, internet drive adspend growth
adspend advertising asia forecast spending

ZenithOptimedia's latest quarterly ad expenditure forecast details predictions about not only global and regional spending growth, but also the relative growth of individual markets and media. Please see the related-article link at the bottom of the page for more information.

Market Update: Expect more brand launches and innovation in Vietnam
spending vietnam By Vaughan Ryan

Despite a year of slower growth in 2012, Vietnam remains one of the most promising markets in the region. Here, Nielsen Vietnam's Vaughan Ryan presents five key factors and a gallery of infographics on trends shaping Vietnam.

DATA POINTS: Japan's retains its appetite for luxury
data japan luxury market spending By Staff Reporters

Desire for luxury goods remains strong in Japan despite the tumultuous events of last year and continuing uncertain economic circumstances, according to a report by McKinsey & Company’s Consumer and Shopper Insights division. The Japan Luxury Consumer Survey, now in its fourth year, canvassed 1,450 consumers online between April and May.

Understanding the evolving Chinese consumer
china consumer marketing spending By Chris Davis

Chinese consumers are complex, confident shoppers, who enjoy purchasing online, while having a strong desire for aspiration brands.

Australia to spend $243 million to lure travellers
marketing spending tencent tourism Tourism Australia By Jenny Chan 陳詠欣

SHANGHAI - Tourism Australia chose its most valuable overseas tourism market, China, to launch the latest phase in its 20-year 'There's nothing like Australia' campaign, which will see the country spend US$243 million (A$250 million) over the next three years.

India: More money, more shopping
consumer india research spending By Staff Reporters

A new study by Kinetic Worldwide and Lightspeed Research (LSR) examines the changing attitudes and behaviour of Indian consumers with regard to lifestyle, shopping and spending, as well as out-of-home media.

Data points: Consumer spending in India
india research spending By Staff Reporters

A new study by Kinetic Worldwide and Lightspeed Research (LSR) examines the changing attitudes and behaviour of Indian consumers with regard to lifestyle, shopping and spending, as well as out-of-home media.

Asian spending unaffected by threat of recession: Agility Research & Strategy
asia spending By Emily Tan

SINGAPORE - Although Asians have said they plan to be more careful with their money, luxury items such as gadgets, cars and hotels are still on the shopping list according to a research poll by Agility Research & Strategy.

Hong Kong marketers to spend more on advertising despite expected downturn
ad spending By Jenny Chan 陳詠欣

HONG KONG - Contrary to expectations, the downturn in the territory in 2012 is causing an increase in adspend, thanks to the Chinese economy propping up Hong Kong marketers, according to a Nielsen/HK2A survey.