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How evolving consumer identities are driving a fresh surge in spending across China
alibaba china consumer spending taobao By Staff Reporters

Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.

The Labubu economy and the business of joy
labubu recession small comforts spending

‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.

Deloitte: Indian consumers shift to value-conscious purchases
ads consumer spending By Campaign India Team

Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.

How APAC brands can deliver growth in a downturn
advertising recession spending wavemaker By Staff Reporters

Adapting during fast-changing times is hard enough — but what does it take to not just survive, but actually thrive during an economic downturn? That’s the thorny issue Campaign tackled during an ambitious global podcast series in partnership with Wavemaker.

Why brand advertising is your best friend in a downturn
advertising recession spending By Damian Thompson

Without strong brand equity, no amount of performance advertising will keep your products on people’s carefully budgeted shopping lists, say Wavemaker's top researchers.

Global advertising records 'highest growth rate ever' in 2021: Magna
adspend advertising forecast spending By Staff Reporters

A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters.

Why tech-platform dominance will push APAC towards regional digital-investment models
adspend advertising marketing programmatic spending By Jasmine Ong

The direction of travel in digital media raises questions about the future viability of local network agencies. The client operations director at Kepler makes the case for regional control of digital spending.

APAC ad markets to be buoyed by China in 2021, India in 2022
ad spend advertising forecast media spending By Staff Reporters

Latest Magna global advertising forecast predicts 12.8% APAC growth in 2021 led by China, with India predicted to outpace all global markets next year.

Global ad market seen surging to new highs this year
ad spend advertising forecast media spending By Staff Reporters

Magna global advertising forecast predicts a record 13.5% rise in ad spend in 2021 to all-time high of $657 billion, led by strong gains in the UK, China and US.

The bull case for advertising is back on
adspend advertising spending By Gideon Spanier

Advertising forecasters have upgraded their growth predictions for this year.

Coca-Cola pauses marketing spend amid Covid-19
cocacola spending By Emmet McGonagle

Soft-drinks giant plans to re-engage with consumers 'when timing is right'.

Unilever upped marketing spend to €7.27 billion in 2019
marketing spending unilever By Simon Gwynn

FMCG giant has now opened 38 digital hubs and content studios.

China's consumer optimism persists amid outbreak: Wavemaker research
china data research spending top of the charts wavemaker By Staff Reporters

Chinese consumers remain hopeful, are still spending money, and are ready to spend more as soon as they're released from the COVID-19 lockdown, according to fresh research from Wavemaker.

How this one lesson from TV can make your digital budget work harder
adspend digital roi spending tv By Angeline Lodhia

Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.

HK advertisers cautious in 2019 amid economic uncertainty: Nielsen
ad spend forecast hong kong nielsen spending By Jingjing Ma

Online and offline spend predicted to be 50/50 with an ever-increasing focus on advertising ROI

Asia's where it's at for app downloads and spending
apac apps china forecast japan spending top of the charts By Matthew Miller

TOP OF THE CHARTS: APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.

Unilever claims 30% saving from handling content production in-house
adspend spending unilever By Gideon Spanier

The company says its 17 U-Studios in 12 countries are faster and cheaper than external agencies.

Unilever media spend rises more than $300 million despite agency cuts
adspend media spending unilever By Simon Gwynn

Even though it slashed its agency roster and reduced ad production, the FMCG giant increased its overall brand and marketing investment in 2017, especially in digital.

Hyper-engaged Asian consumers key to driving sales
research spending By Faaez Samadi

New research from Allison+Partners shows such consumers are crucial to driving brand awareness.

Google and Facebook own 20 percent of media spend
adspend advertising google media spending By Staff Reporters

On Zenith's global list of the top media owners, Baidu lands in fourth spot, Tencent in 14th and CCTV in 20th.