What began as a storybook monster became 2024's $430 million phenomenon via TikTok and celebrity flexes, but counterfeit scandals and market corrections now cast doubt on whether Labubu can evolve beyond a one-cycle craze.
True
labubu
Why Chinese youth engage in 'emotional consumption'
emotional consumption
labubu
value
These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a purchase brings.
The Labubu economy and the business of joy
labubu
recession
small comforts
spending
‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.
Labubu, the art toy craze and why grown-ups can’t get enough
editors picks
labubu
thelongview
From Bangkok to Ho Chi Minh City, collectible art toys like Labubu are charming Southeast Asia’s adults with a mix of nostalgia, creativity, and exclusivity. Vero’s Marinel Mamac explores what’s driving this playful obsession.