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Sony to produce Labubu movie, report says

labubu sony By Staff Reporters

Labubu, the hypebeast of the toy world, is coming for Hollywood.

Sony Electronics, Singapore govt bodies initiate pitches

government public relations social media sony sony electronics singapore By Staff Reporters

PITCH UPDATE: Sony Electronics Singapore is looking for a PR agency while Singapore government ministries and boards are on the hunt for various comms and creative services.

Zee and SPNI resolve merger disputes in amicable settlement

acquisitions entertainment ma mergers sony thebigconsolidation By Campaign India Team

The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.

Case study: How Final Fantasy reached new players on its 16th game

case study football gaming sony By Brandon Doerrer

The 35-year-old video game series used athletes to bring new players around the world into the fold.

Sony entices new players with global #LiveFromPS5 campaign

sony By Imogen Watson

Sony mimics a breaking-news channel to showcase some of its better-known PS5 games, including by apparently smashing a giant axe into the concrete of London's Southbank.

The top 10 headphone and audio brands in Asia-Pacific

apac asia samsung sony By Matthew Miller

Which brands have the ears of APAC consumers, both on a regional basis and in specific markets? Find out in this special report derived from Campaign's Asia's Top 1000 Brands research.

The top 10 mobile phone brands in Asia-Pacific

apple oppo samsung sony vivo By Matthew Miller

For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report.

Sony breaks the ice with first PlayStation 5 global campaign

sony By Emmet McGonagle

Work created by Adam & Eve/DDB.

Sony slips from the top 5 for the first time, as LG gains

sony By Rahul Sachitanand

ASIA's TOP 1000 BRANDS: Japanese electronics giant's struggles reflect a search for relevance in a fast-changing market where Korean competitors are ascendent.

PlayStation hunts for global production agency to support creative partner adam&eveDDB

DDB sony By Oliver McAteer

Final presentations are believed to be this month.

PlayStation Studios launches to unite console's iconic cames under one roof

gaming sony By Oliver McAteer

PlayStation Studios encompasses the console’s iconic titles including Uncharted, LittleBigPlanet, God of War, Ratchet & Clank, Horizon: Zero Dawn and The Last of Us.