Havas has been looking at the prospect of a takeover of rival holdco WPP, The Times reported over the weekend.
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acquisitions
Havas ‘eyeing WPP bid’, The Times reports
acquisitions
havas
mergers
wpp
Accenture to acquire Japanese digital firm Yumemi
accenture
accenture song
acquisitions
market shakeups
mergers
mergers and acquisitions
yumemi ma
The deal will bring Yumemi’s 400-strong team into Accenture Song.
Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy
acquisitions
adopt
ma
Publicis
publicis groupe
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.
M&A deals continued to decline in 2024: COMVergence
acquisitions
comvergence
mergers
research
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
AI is no longer optional: Appier's CEO on creative intelligence and the company’s next chapter
acquisitions
adcreativeai
ai
alexandre leciel
appier
chihhan yu
taiwan
Following Appier’s acquisition of AdCreative.ai, CEO Chih-Han Yu outlines the company’s full-stack marketing AI vision, what’s next for the firm, and the evolving role of CMOs in this era of AI-powered marketing.
Publicis ANZ acquires indie media shop Atomic 212°
acquisitions
atomic 212
publicis groupe
Atomic 212°, founded by Barry O’Brien OAM in 2008, is Australia’s largest independent media agency.
Adland reacts to Omnicom-IPG mega-merger
acquisitions
ipg
ipgomg
omnicom
sounding board
thebigconsolidation
The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.
Industry sources dismiss ‘uncooked’ rumour about potential Publicis bid for IPG
acquisitions
and
groupe
interpublic
mergers
Publicis
M&A report surfaced on financial blog.
Zee and SPNI resolve merger disputes in amicable settlement
acquisitions
entertainment
ma
mergers
sony
thebigconsolidation
The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.
Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history
acquisitions
fmcg
mars
Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.
Vinyl Group acquires embattled Australian publication Mediaweek
acquisitions
Mediaweek is sold following news that its former owner Trent Thomas was accused of workplace misconduct.
M&C Saatchi to consider US acquisitions to bulk up creative network
acquisitions
BBDO
mc saatchi
unilever
A new leadership team will address the group’s underweight presence in the world’s biggest ad market.
M&A Watch: Resilience, capability and growth are keywords in March
acquisitions
ma
mergers
Activity picks up from quiet February, with 55 deals in marketing services.
M&A Watch: CX and B2B top trends in December
acquisitions
ma
mergers
Agencies bought at end of 2022 include Fiftyfive5 and Melon.
Capgemini acquires 23red to boost creative capabilities
acquisitions
capgemini
This is the second creative acquisition for Capgemini after buying Rufus Leonard.
Redhill acquires VS Story to boost sustainability offering
acquisitions
ma
sustainability
This is the Singapore-headquartered PR firm’s second acquisition, following the purchase of Hong Kong's Creative Consulting Group in early 2022.
Dept unfazed by concerns over growing too big, too fast
acquisitions
dept
ma
The leaders of the challenger digital agency network say their Asia growth plans remain on track, expecting up to 500 employees in this region by year’s end.
Jellyfish in sale talks with The Brandtech Group
acquisitions
brandtech
group
jellyfish
Exclusive negotiations in progress between performance agency and martech group.
We Are Social acquires ATL agency Metta in Hong Kong
acquisitions
hong kong
we are social
The partnership is said to boost We Are Social’s integrated offerings in Hong Kong, as informed by client demands.
Hotwire makes double acquisition worth $37.5m
acquisitions
Enero Group has announced a double acquisition for Hotwire worth a total of US$37.5m in cash and shares. The move will see the tech comms and marketing agency operate its first owned offices in Asia.