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AI is no longer optional: Appier's CEO on creative intelligence and the company’s next chapter
acquisitions adcreativeai ai alexandre leciel appier chihhan yu taiwan By Minnie Wang

Following Appier’s acquisition of AdCreative.ai, CEO Chih-Han Yu outlines the company’s full-stack marketing AI vision, what’s next for the firm, and the evolving role of CMOs in this era of AI-powered marketing.

Burger King sells more burgers in Taiwan with AI assistant
ai appier inspiration station taiwan By Minnie Wang

INSPIRATION STATION: Appier’s AI technology is boosting interaction and conversions for Burger King online in Taiwan, and generating customised offers for consumers regardless of weather conditions.

Explainable AI: Turning the black box into a glass box
ai appier By Shou-De Lin

As AI's influence over business decisions is growing, so too is the requirement for greater oversight over how it makes decisions—leading to the development of explainable AI. Appier's chief machine-learning scientist explains the factors behind this new trend.

Covid has “accelerated digital transformation from years to months”
appier digital digital transformation By Staff Writer

12 brand leaders discuss the challenges of digital transformation at a virtual roundtable hosted by Campaign and Appier.

How a HK online fashion retailer increased conversions by 121% and revenue by 127%
appier By Staff Reporters

CASE STUDY: Working with Appier, MyDress identified its most valuable customers and targeted them with dynamic creative, reducing customer-acquisition costs while boosting ROAS by 30%.

How AI helped boost interest in Krungsri Credit Card
ai appier case study By Staff Reporters

CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.

How many screens do Asians need? For many, four or more
ai appier taiwan By David Blecken

Use of four or more screen rises 40 percent, raising demand for tailored campaigns, according to Appier.

Appier sees more pronounced cross-screen usage in Japan
appier japan By David Blecken

Use of more than four screens is increasingly commonplace in Japan, according to Appier's report.

Japan is not as mobile-centric as we think: Appier
appier By David Blecken

TOKYO - A study into screen usage in Japan by Appier finds mobile is still not everything in a country credited with leading Asia’s mobile charge.

Don't dismiss the PC when marketing in a 'post-mobile' world: Appier
appier By David Blecken

ASIA-PACIFIC – Marketers’ over-excitement around mobile in Asia risks missing out important parts of the customer journey, according to a study by Appier, a Taiwanese artificial intelligence (AI) services company.

Appier hires former Google exec, secures funding for R&D and expansion
appier cmo google taiwan By Jenny Chan 陳詠欣

TAIPEI - Appier, a Taiwan-based ad-tech startup positioning itself as an 'artificial intelligence' (AI) company, is furthering its expansion by hiring Caroline Hsu (许佳龄) from Google as chief marketing officer while also closing US$23 million in Series B funding.