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taiwan

40 Under 40 2025: Keigo Chang, iProspect
40 under 40 40 under 40 2025 iprospect keigo chang marcomms taiwan By Staff Reporters

With 157 campaigns, 6 billion impressions, and a knack for mentoring 400+ students, Keigo Chang’s well-earned spot in this list feels like a natural fit.

Meta hit with second fine in Taiwan over Facebook ad transparency issues
ad fraud meta ministry of digital affairs moda taiwan transparency By Staff Reporters

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its second penalty this year amid growing concerns over scam ads on the platform.

AI is no longer optional: Appier's CEO on creative intelligence and the company’s next chapter
acquisitions adcreativeai ai alexandre leciel appier chihhan yu taiwan By Minnie Wang

Following Appier’s acquisition of AdCreative.ai, CEO Chih-Han Yu outlines the company’s full-stack marketing AI vision, what’s next for the firm, and the evolving role of CMOs in this era of AI-powered marketing.

Creative Minds: Yuchien Wang on the path from classical music to copywriting
creative minds taiwan By Staff Reporters

The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.

Women to Watch 2024: Vivian Liu, DeVries Global
advertising apac leadership marcomms media taiwan women to watch By Staff Reporters

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

Women to Watch 2024: Sheena Liu, TVBS Media Inc
advertising apac leadership marcomms media taiwan By Staff Reporters

Liu is a rare leader that sees the value of both innovation and inclusivity, an attribute she has successfully utilised at TVBS.

Creative Minds: Alice Chou on being a daydreaming workaholic
creative minds Dentsu taiwan By Staff Reporters

Dentsu Taiwan's chief creative officer says her daydreams often spark creative ideas and that her life mirrors that of her namesake, Alice (Alice in Wonderland), which is filled with frustrations and triumphs in an adventurous dream world.

CacaFly’s Brian Yang on the growth of retail media and live shopping in the region
digital marketing gojek influencer marketing retail media taiwan By Robin Langford

Fresh from establishing the retail-media network for Gojek, Yang speaks about retail-media opportunities for brands in Southeast Asia and courting KOLs speedily with tech.

Women to Watch 2023: Grace Huang, Yahoo
taiwan women to watch yahoo By Staff Reporters

With over 20 years of successful experience, Grace Huang has firmly established herself as a luminary in brand communications, product marketing, client engagement, and across e-commerce initiatives.

Burger King sells more burgers in Taiwan with AI assistant
ai appier inspiration station taiwan By Minnie Wang

INSPIRATION STATION: Appier’s AI technology is boosting interaction and conversions for Burger King online in Taiwan, and generating customised offers for consumers regardless of weather conditions.

God and AI team up to stop Taiwan's litterbugs
digitas Leo Burnett taiwan By Ad Nut

Hold on to the trash! There's a new sheriff in town and he's not just any cop, he's a holographic god.

How Partipost grew its influencer marketing platform in Asia and how it now works with media agencies
greater china hong kong influencer kol taiwan By Minnie Wang

Partipost co-founder and head of Taiwan speaks with Campaign about their partnership with Dentsu X and how technology is helping to scale micro-influencers networks.

Donation wallpaper gives a charity new life in Taiwan
Leo Burnett mcdonalds taiwan By Minnie Wang

INSPIRATION STATION: Leo Burnett designed a special collection of cellphone wallpapers for McDonald’s with a barcode that donates to its charity whenever you buy something.

Hakuhodo consolidates media solutions in Taiwan
Hakuhodo media taiwan By Shawn Lim

The new organisation combines the media solutions of both Taiwan Hakuhodo Group and the Growww Group.

Women to Watch 2022: Melissa Chen, Uber
taiwan uber women to watch By Staff Reporters

With innovative new campaigns, Chen has made Taiwan one of Uber’s most strategic markets as it continues to pilot new initiatives for its brands globally.

Tech MVP 2022: Felix Chang, Digitas
digitas taiwan By Staff Reporters

MOST VALUABLE PROFESSIONAL: A perfect mix of pioneer, educator and problem-solver, the Digitas Taiwan GM and his technology solutions have raised the games of the stakeholders he works with.

How Ogilvy Taiwan paired dementia and fashion
case study fashion ogilvy taiwan By Surekha Ragavan

PR AWARDS ASIA: Who knew there could be a link between dementia and left-behind clothes at the dry cleaners? Read about how the agency team conceptualised this Grand Prix-winning campaign.

Dentsu launches Merkle in Taiwan
Dentsu merkle taiwan By Staff Reporters

Carrie Tsai, the current iProspect Taiwan CEO, will also lead the CXM agency in this market.

Agency of the Year 2021 shortlist: Greater China
agency of the year china hong kong macau taiwan By Staff Reporters

See the shortlist for the Greater China region in the 2021 Campaign Asia-Pacific Agency of the Year awards.

Taiwan's Top 100: Digital and local brands shake up the list
taiwan By Minnie Wang

ASIA's TOP 1000 BRANDS: No less than 23 new brands entered the Taiwan market's Top 100 list this year.