Former Dentsu staff say they were never contacted after the breach and are unsure what data was leaked, with some questioning why the company retained their information more than a decade after they left.
True
merkle
More than 150 ex-Dentsu employees plan legal action for data breach
data breach
Dentsu
merkle
Dentsu leak compromised LNER customer data
cybersecurity
data breach
data leak
Dentsu
merkle
Campaign initially reported on the leak in October.
Former Dentsu APAC heads launch regional B2B marketing agency
b2b
Dentsu
jake hird
kiaran geen
merkle
samantha cunliffe
the grove b2b
EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.
40 Under 40 2024: Lana Zhang, Merkle
advertising
apac
leadership
marcomms
media
merkle
Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.
Synthetic data: The future of business decision-making?
ai
artificial intelligence
data
llm
merkle
Synthetic data offers a compelling solution to the challenges of data collection and analysis. But can AI-generated C-suite insights truly transform how companies make crucial decisions? B2B International's Amanda Chew explores.
Senior leadership reshuffles at Dentsu APAC, as agency re-aligns to new Global Practices structure
apac
Dentsu
dentsu creative
merkle
EXCLUSIVE: As APAC leaders Cheuk Chiang (Dentsu Creative) and John Riccio (Merkle) exit the company, Campaign speaks with Dentsu APAC CEO Rob Gilby on their departures, their new Global Practices structure, and why agency convergence doesn't have to be a sign of doom and gloom.
Merkle launches AI-powered Google Technology Practice
advertising
ai
analytics
Dentsu
google
measurement
merkle
technology
The practice will also see the launch of Accelerator, a technology built into the Google ecosystem.
40 Under 40 2022: Sanchit Mendiratta, Merkle
40 under 40
advertising
apac
Dentsu
leadership
marcomms
media
merkle
With a keen eye for all things marketing and CX, Mendiratta has been instrumental in the growth of Happy Marketer from its early beginnings to the time the business was acquired by Merkle and Dentsu International in 2019.
B2B marketers seek creativity boost to stand out
advertising
b2b
Colenso BBDO
creativity
DDB
Dentsu
media
merkle
mrm
thinkerbell
Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.
Dentsu China appoints new CGOs for Media and Merkle
china
Dentsu
ipg mediabrands
media
merkle
Former IPG Mediabrands China MD Alex Tan joins Dentsu as Media CGO and Richard Wu from Charoen Pokphand Group moves to Merkle in the same role.
Dentsu makes long-awaited practice splash with Dentsu Health
carat
Dentsu
matt mcnally
merkle
The new offering will tap the expertise of some 2,000 people already working on health-related business across the network’s agency brands.
Merkle's global CEO steps aside after more than 32 years
merkle
Craig Dempster, currently president of Merkle Americas, will take over as global CEO on June 1, as longtime chairman and CEO David Williams changes focus to a group CRM role.
Dentsu Aegis Network's Merkle acquires global data shop Ugam
merkle
The India-based data and analytics company has more than 1,800 staffers worldwide.
Dentsu X doubles size in China by integrating &c agency
merkle
Michael Zhang, former chief of ‘Merkle&c’ becomes new CEO of Dentsu X China.
Merkle appoints MD for Southeast Asia
merkle
Ted Bray takes on the role in addition to his current responsibilities as APAC chief growth officer.
Dentsu Aegis Network combines Merkle and &c in China
merkle
The move brings together complementary strengths in performance marketing.
DAN's Merkle acquires global B2B media and marketing agency DWA
acquisition
ma
merger
merkle
Dentsu Aegis Network's performance marketing agency Merkle has acquired global B2B digital media and marketing agency DWA on undisclosed terms.
DAN launches Merkle in APAC with Sokrati takeover
acquisition
Dentsu
india
merger
merkle
Sokrati to be rebranded under Merkle umbrella post-acquisition.
