Has brand love been jilted by the short-term sale?
A Goafest 2023 panel of India's top brand marketers discuss brand love, the role of creativity, and the relationship between marketers and creative agencies
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Why Booking.com is betting heavily on sports travel
Booking.com's country head for India, Sri Lanka, Maldives, and Indonesia talks about sports tourism, a recently launched brand campaign and more.
Brands that won’t adapt to cookie regulations are going to lag in two years: Merkle analytics chief
Shirli Zelcer, global head of analytics and tech tells Campaign India about Merkle's transition post-acquisition by Dentsu, the evolving role of AI, its usage and more.
India's women leaders speak out on biases
Campaign India speaks to women leaders in the industry about the challenges they faced to get to where they are, and how they continue to face and fight stereotypes.
When not sexualised, are women sidelined in Indian ads?
Experts speak about the changing role of women in advertisements, why they’re not portrayed the way they should be and where the problem lies...
Ogilvy's Piyush Pandey: "If there is no purpose for your brand, don’t add a meaningless one”
Ogilvy's worldwide chief creative officer and executive chairman, India, spoke at Ad:Tech 2022 about why the consumer is always the heart of every communication.
Close to half of all consumers prefer privacy over personalisation — Gowthaman Ragothaman
The CEO, Aqilliz and co-founder, Web3 Marketing Association, spoke about the way digital will take over traditional spends in 2025 on the final day of Goafest in India.
FCB's global chief talent officer on avoiding burnouts
Campaign India catches up with FCB's global chief talent officer during her visit to India, to speak about the talent in the agency, the progress its made, quiet quitting, and more.
I want to see to it that no creative people in advertising agencies are underpaid: Optimist India head
Founder and creative director, Anoorupa Bose, speaks about the plans for the Estonian-based agency in India and how it wants to reimagine the advertising scenario in the country.
How is India's gaming industry developing for brands?
Experts discuss how to overturn gaming's perception as a trivial pastime and how the metaverse is affecting it.
Good Glamm Group in India hires former Reckitt South Asia CMO Sukhleen Aneja
The Campaign Asia-Pacific Power List member will be CEO, beauty and FMCG brands.
Dear perfume brands, what we need is a ‘shot’ of clarity
While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author
Lessons for brands as airport advertising takes off again in India
A dip in the number of active Covid cases and a surge in bookings during the festive season has given marketers an opportunity to target consumers keen to "revenge travel."
What’s in a name? A look at brand names that say little about the business
Advertising and marketing industry veterans in India reveal the fun stories behind their company names.
A deep dive into women’s textual and visual representation in media
A panel hosted by Population First and UNFPA saw experts discuss the challenges women in media face and what can be done to break barriers
Online to offline: How India's adland is prepping for its ‘work from office’ comeback
Industry leaders elaborate on steps taken before welcoming employees back to the office
Havas India scouting for acquisitions in PR, performance marketing, digital and consulting
Rana Barua, group CEO, Havas Group India and Hari Nallan, founder and CEO, Think Design, also speak about how their union has strengthened the network's position in the industry.
Tinder India swipes right on the idea of consent
The film features several stories of couples to help people understand the concept of consent, which goes way beyond just physical intimacy.
Discovery+ exceeds expectations in India
Megha Tata, managing director of Discovery Communications India says the big ad spends continue to come through linear.
Indian advertising still stuck in stereotypes: report
A panel hosted by the Advertising Standards Council of India saw experts discuss the findings of a new GenderNext report, which finds that the industry needs more introspection about representation of gender roles.
Madonna Badger on distinguishing provocative art from objectification, and more
At Cannes Lions 2021, the founder and chief creative officer of Badger & Winters spoke about the industry’s continued problematic portrayal of women
How content piracy has evolved with the rise of OTT
OTT players and experts opine that content theft is yet to be viewed as a serious crime by consumers and tell us about the impact it leaves on business
Celebrity brand endorsements: Relevant or redundant?
Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos
Amazon Prime Video urges less binging and more time with family this Diwali
Campaign India catches up with marketing director Sushant Sreeram to learn more about the growth of OTT and its surprising Diwali campaign.
Ad wars: Why one upmanship in advertising makes for great headlines
With brands taking digs at competitors openly, Campaign dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…
Fact-based ads are the start of a new era in advertising, says Sebamed India marketing chief
Konark Gaur talks about its escalated spat with Hindustan Unilever over rival soap pH levels and its own marketing plans ahead.
How brands should deal with backlash
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Making global advertising’s talent pipeline open to all
In the second part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.