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There's a new mayo-dispensing bow tie. Hellmann’s, explain yourself

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It's rhinestoned and all. NRL star Kalyn Ponga fronts the ad.

iPhone 17 Pro and Vodafone snap questionably-existent creatures in new campaign

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With the iPhone 17 Pro’s upgraded camera, Vodafone lets users hunt and maybe actually find mythical beasts that may or may not exist.

Why are Aussies 'ooohing' over this SUV?

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The work by Thinkerbell for the Haval 6 Hybrid elicits plenty of reactions, but we're not sure why.

B2B marketers seek creativity boost to stand out

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Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.

Insurer buys 5-minute ad break for film by Jim Henson Company

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Co-created by Thinkerbell, 'Tall Poppy' is a fittingly ambitious production to support CGU Insurance's 'Insuring Ambition' brand platform.

Poetry and MRI images deliver a powerful message about mental trauma

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In a film for NRMA Insurance and Lifeline Australia, Thinkerbell and singer-songwriter Julia Stone show that last year's Australian fires are still burning—in the minds of traumatised people.

Watch Nick Kyrgios eat Mexican food while playing tennis

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The Aussie tennis star demonstrates Old El Paso's Tortilla Pocket—and challenges other professional athletes to do the same—in a campaign by Thinkerbell.

Agency launches internship for 55+ cohort

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Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

Honey brand deploys smart hives to protect Aussie bees

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B Honey, working with Thinkerbell, created a solar-powered hive add-on that can detect a dangerous mite infestation and send an alert.

An 'Inactivewear' line made for all your binge-watching needs

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A collaboration between streaming provider Binge and fashion retailer The Iconic, instigated by Thinkerbell, yields a 19-item line of luxury loungewear.

Cab company promotes old-fangled ride-hailing method

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THE WORK: 'Heads up' for 13cabs by Thinkerbell.

Hahn Brewers plays head games for new launch

australia beer thinkerbell

A dumbbell and a skateboard walk up to a bar, in a new campaign by Thinkerbell.

Vegemite maker moves media from Carat to Thinkerbell

australia thinkerbell

Melbourne agency will handle planning and buying for all of the company's brands.

Brilliant anti-sexism campaign weaponises retargeting

equality gender our watch thinkerbell

People who fail to rebuke a sexist will keep on seeing him in ads, while those who click to shut him down will be rewarded.

Tourism Australia extends 'Dundee' gag with 'on set' video starring Luke Hemsworth

thinkerbell Tourism Australia

"The original Hemsworth" invites you to visit the non-existent movie's amazingly true-to-life "set".

In this campaign, there are literally no excuses for abuse

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Perpetrators and victims try to explain away abusive behaviour, but this Australian campaign for a non-profit organisation won't let them.

What does Australia taste like? Vegemite, apparently

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Frenetic, enthusiastic ad from Thinkerbell might make you want to try the spread made from brewer's yeast.

Serge good, surge bad: Australian cab company targets Uber

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Cheeky campaign for 13Cabs by Thinkerbell focuses on fair pricing.

Thinkerbell gets minority investment from PwC

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"You don’t have to own creativity in order to access it", says PwC chief creative officer.

Why on earth would you name your agency 'Thinkerbell'?

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The just-launched Melbourne agency claims to blend science and creativity because the "Trust me, I'm a creative" approach just doesn't cut it anymore.