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McCann Worldgroup names Brandon Cheung Southeast Asia CEO
brandon cheung mcann worldgroup mrm nick handel By Rahat Kapur

Cheung tells Campaign he will focus on scaling social, audience intelligence and automation across the region, as outgoing CEO Nick Handel moves to London to lead MRM UK.

L’Oreal Thailand launches new 3D campaign with McCann Worldgroup
McCann Worldgroup mrm By Staff Reporters

Tapping into the growing CGI-trend, the brand launched its UVD Invisible Serum campaign on a captivating billboard amongst Bangkok's busiest streets.

MRM names Ed Kim as global chief commerce officer
ipg mrm ogilvy By Lisa Lacy

EXCLUSIVE: The role includes infusing what the digital agency calls “commerce thinking” across the organisation.

MRM appoints Jonathan Beh as China CEO
ceo china ipg martech McCann Worldgroup mrm By Minnie Wang

As a digital marketing veteran of programmatic and performance marketing, Beh joins MRM from IPG's sister agency, Kinesso.

MRM's Ronald Ng on the overdue recognition of Asian creativity and embracing AI
creativity mrm By Shawn Lim

MRM's global CCO draws parallels between the years it took for actor Michelle Yeoh to win an Oscar and lower levels of award recognition in the Asian advertising industry.

B2B marketers seek creativity boost to stand out
advertising b2b Colenso BBDO creativity DDB Dentsu media merkle mrm thinkerbell By Rahul Sachitanand

Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.

MRM taps Diana Ceausu Caverly as global chief strategy officer
mrm strategy By Alison Weissbrot

Caverly, who ran the General Motors account for parent McCann Worldgroup, completes MRM’s global executive leadership bench.

MRM, McCann Worldgroup launch business consultancy for top clients
McCann Worldgroup mrm By Alison Weissbrot

T-Shaped will help the IPG agencies’ clients achieve growth through digital business transformation.

MRM brings on Ogilvy’s Ed Kim to head up commerce division
mccann mrm ogilvy By Alison Weissbrot

The agency’s commerce practice grew more than 20% year over year in 2020.

McCann Worldgroup, MRM add chief growth officers
mccann mrm By Alison Weissbrot

Marcy Samet was promoted to global chief growth and development officer of McCann Worldgroup, and Maggie Connors joined MRM as global chief growth officer.

MRM nabs former Isobar global CCO Ronald Ng
mccann mrm By Staff Reporters

The former global chief creative officer for Isobar is part of a "huge bet" McCann Worldgroup says it is placing on MRM being a bigger force.

Hey Thailand, pucker up for Maybelline
augmented reality mccann mrm thailand By Ad Nut

Campaign by MRM Thailand rewards smiles, winks and kisses with animations.

IPG's MRM, McCann Health to wrangle GSK global creative pharma along with Publicis
mccann mrm pharma Publicis By Oliver McAteer

Separately, WPP retains GSK's US pharma media business.

Bryce Whitwam named China CEO for MRM McCann
china mccann McCann Worldgroup mrm By Staff Reporters

The former Wunderman leader replaces Mike Zeng.

MRM McCann promotes new APAC MD
apac mccann md mrm nick handel By Faaez Samadi

Appointment is part of agency’s renewed focus on the region.

MRM McCann names new Japan head
mccann McCann Worldgroup mrm By David Blecken

Caspar Ouvaroff takes over from Miho Shiozaki.

MRM//McCann hires editor Keith Boi to boost creative content practice
mccann mrm By Press Release

With the increasing demand for effective content marketing, Customer Experience Management agency and digital Agency of the Year MRM//McCann Worldwide has hired a new content editor to join its growing team to serve the content needs of clients in APAC.

Jesse Lin, named Vice Chairman, McCann WG AP & Chairman MRM//McCann AP
mccann mrm By Press Release

SHANGHAI / NEW YORK - McCann Worldgroup today announced that Jesse Lin has been promoted to Vice Chairman of McCann Worldgroup Asia Pacific and Chairman of MRM//McCann APAC.

Unilever Food Solutions consolidates SEA digital & CRM activities with MRM//McCANN Singapore
mccann mrm unilever By Press Release

Unilever Food Solutions (UFS) has appointed MRM//McCANN Singapore to manage the digital and CRM activities across Southeast Asia. The expanded scope now includes both regional as well as local responsibilities.

Digital is still at the black-and-white TV stage: McLaren
china digital mrm programmatic retail technology tv xiaomi By Jason Wincuinas

HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity. Michael McLaren, global CEO of MRM//McCann, speaks exclusively with Campaign about his vision of using tech to help consumers cut through the clutter and how China is leading the way in some cases.