Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.
True
pharma
Prominent India-based healthcare agency, Medulla Communications, launches APAC expansion
healthcare
medulla
pharma
praful akali
taffy ledesma
wellness
Viagra takes home the Pharma Grand Prix at 2025 Cannes Lions
canneslions2025
ogilvy
pharma
shanghai
viagra
The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.
As Bluesky grows, opportunities abound for pharma brands
bluesky
pharma
social media
The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.
Pfizer moves creative from IPG to Publicis after just 10 months
interpublic
ipg
pfizer
pharma
Publicis
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
Global forecast: Pharma and healthcare brands shift their ad strategies
healthcare
pharma
r3
research
Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.
How a pharma company created an in-house creative team from scratch
australia
healthcare
inhousing
pharma
Unlike many brands that take a hybrid approach, this company is committed to a 100% in-housing model. The GM of marketing tells us how it’s done.
GSK updates brand identity following renewed purpose
pharma
rebranding exercises
REBRANDING EXCERCISES: Having spun off its consumer business, the healthcare giant is looking to refocus itself as a biopharma innovator.
Pharma in focus: how the health sector can maintain its glow post-pandemic
communications
marketing
pharma
pr
we communications
At a roundtable hosted by Campaign and WE Communications, communications and marketing leaders from the healthcare industry discussed how they are responding to unprecedented levels of public scrutiny and why establishing trust among patients and stakeholders has never been more critical.
Lions Health: 2021 Pharma, health and wellness winners
cannes lions
health
pharma
wellness
A tech innovation for patients with cystic fibrosis took home the Grand Prix in Pharma, while two Grand Prix were awarded in health & wellness.
GSK launches global creative review for pharma business
creative review
pharma
The fee on the account is estimated at $30 million.
Pharma winners: Cannes Lions 2018
pharma
India and Australia take home Pharma Golds, with Che Proximity's The Hearing Test in Disguise winning three Lions and TBWA\India's Blink to Speak winning a Health Grand Prix for Good.
Omnicom healthcare-comms unit CDM sets up in Tokyo
healthcare
japan
pharma
Global ambitions of Japan-based clients spur creation of CDM Tokyo, a joint venture with FleishmanHillard.
Age-related disease: A great challenge, and brands can help
advertising
health
healthcare
pharma
Rethinking the way that older adults are portrayed and marketed to can help nurture a more positive definition of later life stages.
