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We Communications trims Singapore workforce by 7%
Women to Watch 2025: Amelia Cheng, We Communications
From forensic science to frontline storytelling, Amelia Cheng has never been one to follow the script… and that’s exactly what sets her apart in the comms landscape.
From rosé to revelations: The top PR trends unveiled at Cannes
A month after returning from Cannes Lions 2024, WE Communications' Nitin Mantri shares his insights from this year's festival, highlighting the key PR trends that will shape the industry ahead.
Communications and marketing leaders must sharpen AI skills, says WE Communications' Nitin Mantri
PR veteran and judge at the PR Lions at Cannes this year, WE Communications’ Nitin Mantri speaks about the work that wowed the judges, the impact of AI, and the ongoing evolution of the PR discipline
B2B messaging on ESG in China needs to be local, customer-focused, and relevant to resonate: WE Red Bridge report
WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.
Brands must get more practical in facing societal problems: study
WE’s latest Brands in Motion research reveals that consumers are still skeptical about companies' purpose commitments, and they want action on issues such as the cost of living.
Provide privacy or perish: WE study
Consumer understanding of data privacy is more sophisticated than ever, and brands should step up their game on protection, according to WE’s Brands in Motion study.
WE Red Bridge appoints China CEO
Nicky Wang gains the CEO title to succeed Penny Burgess who will transition into the role of executive chairman.
Pharma in focus: how the health sector can maintain its glow post-pandemic
At a roundtable hosted by Campaign and WE Communications, communications and marketing leaders from the healthcare industry discussed how they are responding to unprecedented levels of public scrutiny and why establishing trust among patients and stakeholders has never been more critical.
Lead with purpose from within, say brand leaders
Businesses need to double down on purposeful leadership to meet stakeholder expectations and drive employee engagement. Brand marketing and communications leaders came together to discuss how their organisations are prioritising purpose.
Actions and impact: Why brands can no longer just pay lip service to purpose
Marketing and communications leaders came together to discuss why demonstrating brand purpose and its impact is more important than ever
Where are the women CEOs in PR?
While PR may be a female-dominated industry, the number of women often taper off higher up the ranks. We ask agency leaders about this phenomenon.
How brand purpose is driving loyalty in China
The ever-pragmatic Chinese consumer is increasingly looking beyond functionality to brands whose values align with their own
You gotta have purpose: WE Communications report
TOP OF THE CHARTS: Brands have never been more pressured to lead with purpose, according to WE Communications latest 'Brands in Motion' research.
The communication problem in the communications industry
In-house comms heads open up about how PR agencies should communicate more effectively with them.
10 ways to push consumer brands forward
What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings
The huge opportunity from political chaos
For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...
How to succeed in communications globally
Building bridges, finding purpose and moving from big data to small data are keys for WE Communications founder Melissa Waggener Zorkin.
More than food and drink: how brands get real impact
People have very strong views about what they eat and drink. They're engaged. And this means brands must put social purpose - particularly health and the environment - front and centre of strategies.