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we communications
We Communications trims Singapore workforce by 7%
layoffs
we communications
Women to Watch 2025: Amelia Cheng, We Communications
advertising
amelia cheng
apac
leadership
marcomms
media
singapore
we communications
women to watch
women to watch 2025
From forensic science to frontline storytelling, Amelia Cheng has never been one to follow the script… and that’s exactly what sets her apart in the comms landscape.
From rosé to revelations: The top PR trends unveiled at Cannes
we communications
A month after returning from Cannes Lions 2024, WE Communications' Nitin Mantri shares his insights from this year's festival, highlighting the key PR trends that will shape the industry ahead.
Communications and marketing leaders must sharpen AI skills, says WE Communications' Nitin Mantri
cannes lions
we communications
PR veteran and judge at the PR Lions at Cannes this year, WE Communications’ Nitin Mantri speaks about the work that wowed the judges, the impact of AI, and the ongoing evolution of the PR discipline
B2B messaging on ESG in China needs to be local, customer-focused, and relevant to resonate: WE Red Bridge report
b2b
china
esg
we communications
we red bridge
WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.
Brands must get more practical in facing societal problems: study
we communications
WE’s latest Brands in Motion research reveals that consumers are still skeptical about companies' purpose commitments, and they want action on issues such as the cost of living.
Provide privacy or perish: WE study
privacy
research
we communications
Consumer understanding of data privacy is more sophisticated than ever, and brands should step up their game on protection, according to WE’s Brands in Motion study.
WE Red Bridge appoints China CEO
china
nicky wang
we communications
we red bridge
Nicky Wang gains the CEO title to succeed Penny Burgess who will transition into the role of executive chairman.
Pharma in focus: how the health sector can maintain its glow post-pandemic
communications
marketing
pharma
pr
we communications
At a roundtable hosted by Campaign and WE Communications, communications and marketing leaders from the healthcare industry discussed how they are responding to unprecedented levels of public scrutiny and why establishing trust among patients and stakeholders has never been more critical.
Lead with purpose from within, say brand leaders
we communications
Businesses need to double down on purposeful leadership to meet stakeholder expectations and drive employee engagement. Brand marketing and communications leaders came together to discuss how their organisations are prioritising purpose.
Actions and impact: Why brands can no longer just pay lip service to purpose
leadership
we communications
Marketing and communications leaders came together to discuss why demonstrating brand purpose and its impact is more important than ever
Allison+Partners names Jeremy Seow as APAC MD
we communications
Seow was most recently Singapore CEO at WE Communications.
Where are the women CEOs in PR?
diversity
edelman
gender
golin
international womens day
iwd
pr
we communications
women
While PR may be a female-dominated industry, the number of women often taper off higher up the ranks. We ask agency leaders about this phenomenon.
How brand purpose is driving loyalty in China
we communications
The ever-pragmatic Chinese consumer is increasingly looking beyond functionality to brands whose values align with their own
You gotta have purpose: WE Communications report
ethics
top of the charts
we communications
TOP OF THE CHARTS: Brands have never been more pressured to lead with purpose, according to WE Communications latest 'Brands in Motion' research.
The communication problem in the communications industry
we communications
In-house comms heads open up about how PR agencies should communicate more effectively with them.
10 ways to push consumer brands forward
we communications
What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings
The huge opportunity from political chaos
we communications
For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...
How to succeed in communications globally
communications
pr
we communications
Building bridges, finding purpose and moving from big data to small data are keys for WE Communications founder Melissa Waggener Zorkin.
More than food and drink: how brands get real impact
KFC
marketing
we communications
People have very strong views about what they eat and drink. They're engaged. And this means brands must put social purpose - particularly health and the environment - front and centre of strategies.
WE Communications reorganises APAC leadership
apac
leadership
we communications
Market leaders move into expanded roles as Anne Geronimi leaves.
WE Communications shakes up leadership team
we communications
International president Alan VanderMolen is leaving the agency.
Why banks don't need love for loyalty
media
we communications
Are any banks actually winning customer hearts? And if so, how? Campaign and WE communications dissect banking and finance global trends with help from Nationwide, RBS and Starling Bank.
What you need to know about health marketing for 2019 and beyond
health
we communications
wellness
What are the top trends, challenges and opportunities for the health-and-wellness sector? Insight from a significant global consumer study and tips from those brands leading the way...
Higher expectations see consumers wanting less promise and more proof
brand marketing
hong kong
we communications
The Brands in Motion report—spanning across eight markets, 90 brands and some 27,000 consumers and B2B decision-makers—served as the backbone for 2018’s breakfast briefing event.
How industry leaders in Hong Kong are finding stability
brand marketing
hong kong
we communications
21 September event seeks to shed light on rational vs. emotional audience attitudes, the era of brand responsibility, and the 'new consumer'.
WE Communications merges with Avian Media
media
merger
we communications
Move sees WE significantly boost its India presence.
WE Brands in Motion: China Breakfast Briefing
brands
china
marketing
we communications
On September 12, Campaign Asia-Pacific and WE explored how to navigate the forces impacting brands in China
Major growth the driver behind WE’s APAC expansion
acquisition
apac
asia
growth
pitch
we communications
The recent acquisitions of Red Bridge Communications and Watatawa are key steps in a wider plan for WE Communications to aggressively grow its APAC footprint.
WE Communications joins with five partners to form The Plus Network
pr
public relations
we communications
Group claims to offer independent alternative to holding companies and "agency monoliths".
WE Communications acquires two firms in Asia
acquisition
asia
china
singapore
we communications
The firm's acquisitions include Watatawa and Red Bridge Communications.
Unintentional searches can end up in more purchases: Study
search
we communications
Brands should make accidental online encounters a deliberate part of their strategy.