Carol Yeung has turbocharged Golin Hong Kong, racking up wins, delighting clients, and building a people-first culture that’s resetting the city’s PR benchmark.
True
golin
40 Under 40 2025: Carol Yeung, Golin Hong Kong
40 under 40
40 under 40 2025
carol yeung
golin
hong kong
marcomms
Golin’s Jonny Bentwood on why PR won’t move forward if it keeps measuring backwards
analytics
earned media
golin
jonny bentwood
measurement
pr
With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to guide what gets made in the first place.
Women to Watch 2024: Rhoda Adams, Golin
advertising
apac
china
golin
leadership
marcomms
media
Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.
Women to Watch Greater China 2024: Terry Chiang, Golin
2024
golin
women to watch
Terry Chiang is not just leading Golin Taipei; she's shaping a narrative of change, one that resonates far beyond the boundaries of her office.
Golin joins forces with Cyabra to combat disinformation
ai
cybersecurity
golin
Through the newly-formed partnership Cyabra will equip Golin with capabilities to pinpoint social media bots responsible for propagating untrue narratives.
Comms pros are 'walking into an AI trap' report finds
ai
communications
golin
pr
Comms professionals feel unprepared for the threat of AI to organisational or brand reputation, with 97% saying they are concerned about it, according to a survey commissioned by Golin.
Golin launches data tool to help leaders measure their communications strategy
communications
data
golin
measurement
Executive Impact Matrix is a data-driven solution to analyse the business impact that executive thought leadership delivers.
Women to Watch 2021: Carol Yeung, Golin
advertising
apac
asia
asia pacific
carol yeung
golin
hong kong
marketing
women to watch
Yeung is a natural at retaining clients and scoring new wins, and her portfolio of accounts alone amounts to just over 40% of total agency revenue.
Clubhouse signs up Golin as global PR partner
golin
Clubhouse also said it will no longer require invitations to join.
LinkedIn names Golin global social media agency partner
golin
interpublic
linkedin
The Interpublic Group firm said it is helping the platform better understand its members.
Interpublic Group rebrands CMG division as IPG DXTRA
golin
interpublic
ipg
jack morton
weber shandwick
The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.
Golin names APAC president
golin
ipg
weber shandwick
Ex-Weber Shandwick vice chair takes the regional reins at CMG sister agency.
Where are the women CEOs in PR?
diversity
edelman
gender
golin
international womens day
iwd
pr
we communications
women
While PR may be a female-dominated industry, the number of women often taper off higher up the ranks. We ask agency leaders about this phenomenon.
Best Spaces to Work: Golin Hong Kong
golin
New office centred around wellness, creativity and collaboration.
Meaning is optional: PR and the cheapening of words
communications
donald trump
golin
pr
ruder finn
We’ve known for a long time that talk is cheap, but in today’s maelstrom of misinformation and dishonesty, is the word at its lowest ebb? If so, what does this mean for the future of communications?
Golin bolsters Hong Kong leadership
golin
New executive director comes in to take on the PR agency’s B2C practice.
Top 1000: Asian brands disrupt Western-led corporate order
golin
Toyota and Sony from Japan, Samsung and Hyundai from South Korea, Singapore Airlines, Haier and Lenovo from China, Tata and Infosys from India and Hong Kong’s Esprit fashion label. Looking for a common thread? Asia it is. Asian brands are visibly forcing disruption of the Western-led global corporate order.
Calvin Wong joins Golin in Asia as director of research & analytics
golin
HONG KONG - Golin has appointed Calvin Wong as Director of research & analytics in Asia.
Golin Harris strengthens digital practice in Asia
golin
SINGAPORE - GolinHarris Singapore has announced the appointment of Allanjit Singh as director of digital communications, in response to clients’ growing need for digital specialism in the region.
