EXCLUSIVE: The experiential agency appoints Mayumi Ninomiya as general manager and targets doubling revenue by 2025.
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jack morton
Jack Morton expands to Tokyo following growth of Japan business
jack morton
japan
Interpublic Group rebrands CMG division as IPG DXTRA
golin
interpublic
ipg
jack morton
weber shandwick
The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.
Is ‘remote working’ the future of experiential?
experiential marketing
hong kong
jack morton
remote working
The COVID-19 outbreak has forced businesses to implement remote working policies, but Jack Morton’s Greater China head ponders its effectiveness in the experiential space.
How agencies are adapting to Hong Kong uncertainty
branded
hong kong
jack morton
sounding board
SOUNDING BOARD: Amid the recent cancellation of projects and events in Hong Kong, we ask agency heads about the repercussions for them, and whether clients are wary about the situation.
Weber Shandwick & Jack Morton Australia appoint joint MD
australia
jack morton
pr
weber shandwick
The appointment comes as both agencies try a more collaborative approach.
Jack Morton partners with FIBA Basketball World Cup
china
jack morton
sports
The agency will create experiences for fans to interact with the World Cup trophy.
Jack Morton names new Greater China ECD
china
jack morton
Lucille Essey is promoted to the newly created Greater China ECD role.
Jack Morton forms innovation practice Genuine X
jack morton
The practice works on the "intersection" between content, technology and data.
60% in China say brands rarely live up to promises
china
cx
data
jack morton
research
top of the charts
TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.
SIA scores on events and experience: Jack Morton
jack morton
singapore airlines
tmall
Brands that scored high in delivering proof to their promises through the experiences they create gain 25% more loyalty and a 200% higher net promoter score on the Experience Brand Index.
Can PyeongChang pull off its closing ceremony after a 'flavourless' opening?
jack morton
With the Winter Games coming to a close, the artistic director of the upcoming Commonwealth Games opening and closing ceremonies talks about the brand challenge involved in such events
Airbnb launches 'Festival of Hosting' in China
jack morton
Brand building becomes community building in Shanghai.
Why Chinese tech is crucial for events
jack morton
technology
tencent
wechat
Chinese start-ups and homegrown tech tools are making waves in the events industry.
Hong Kong Handover: How has the event industry evolved?
jack morton
Twenty years after the Handover, how has the territory’s events industry changed, and what challenges lie ahead?
Brand break-up: When event sponsorship goes wrong
jack morton
mcdonalds
sponsorship
McDonald’s recently ended its 41-year-long sponsorship of the Olympic Games. Here's what we can learn.
Jack Morton Worldwide China appoints new leadership
jack morton
Global brand experience agency Jack Morton Worldwide today announces the appointment of Evie Loo as Managing Director, China. Based in the agency’s Shanghai office, Evie takes on the helm from outgoing Managing Director, Adam Charles. Adam leaves the role after a six year period with Jack Morton China.
Getting beyond touchpoint anxiety
china
jack morton
marketing
wechat
A lot of people seem to think we can't be creative unless we're using new technology.
Jack Morton Worldwide announces new Hong Kong MD and chief creative officer
jack morton
Global brand experience agency Jack Morton Worldwide today announces two key appointments to its leadership team. Natalie Ackerman has been promoted to the role of Managing Director, Hong Kong and Bruce Henderson joins the agency as Chief Creative Officer.
Time for creative thinking on wearables
jack morton
Will 2015 be the year that wearable tech finally reaches the tipping point for mainstream success? If so, shouldn’t we all be scrambling to use it in our marketing?
Leadership changes at Jack Morton Hong Kong
jack morton
Global brand experience agency Jack Morton Worldwide today announced the relocation of Edward Scott, Managing Director, Hong Kong to its San Francisco office to take the role of Managing Director, West Coast.
Edward Scott named managing director of Jack Morton Hong Kong
jack morton
HONG KONG - Global brand experience agency Jack Morton Worldwide today announced the appointment of Edward Scott as Senior Vice President & Managing Director of its Hong Kong office.
Stop using pink to market to women: Jack Morton
jack morton
marketing
research
women
GLOBAL – A new report by experiential marketing agency Jack Morton indicates that the majority of female consumers globally feel misunderstood by the advertisers that are trying to reach them.
Jing An Kerry Centre chooses IPG as marketing communications partner
account win
china
jack morton
SHANGHAI - Jing An Kerry Centre has appointed Interpublic Marketing Services China including advertising network DraftFCB, public relations agency GolinHarris and brand experience specialist Jack Morton Worldwide, as its marketing communications partner.