As 90% of brands expand into new-language markets, at All That Matters 2025, marketers say bold risks, cultural authenticity and fan-driven creativity are now table stakes.
True
branded
Playing it safe won’t cut it: Heineken and Standard Chartered on bold marketing in APAC
all that matters
branded
heineken
standard chartered
How agencies are adapting to Hong Kong uncertainty
branded
hong kong
jack morton
sounding board
SOUNDING BOARD: Amid the recent cancellation of projects and events in Hong Kong, we ask agency heads about the repercussions for them, and whether clients are wary about the situation.
Dentsu Aegis Network buys Branded
branded
Live media events company behind ‘All That Matters’ and ‘It’s a Girl Thing’ festivals joins MKTG in a bid to scale up.
Sports Matters: Search for new frontiers still ongoing
branded
SINGAPORE - It’s still anybody’s guess what the new business model for sports content will be in the coming years, but one thing’s for sure: Everyone’s trying something right now.
Pepsi partners with Music Matters for new artist discovery
all that matters
branded
pepsi
SINGAPORE - The Pepsi Music Accelerator at Music Matters, part of Branded's All That Matters event taking place in Singapore in from 20 to 23 May, will give Asian musical acts a chance to receive mentoring and perform at Music Matters Live 2015.
Social Matters 2014
branded
SINGAPORE - Social Matters, a joint venture by Branded and Social@Ogilvy, was held in Singapore on May 23 as part of All That Matters Asia. Themed ‘Brands as Creators’, the conference welcomed more than 400 delegates to hear insights from brands such as Coca-Cola, SurveyMonkey, BuzzFeed, Nissan and SingTel.
Asian Sponsorship Association to be launched at Sports Matters
branded
haymarket media
samsung
singapore
SINGAPORE - An Asia-Pacific association dedicated to sponsorship will be launched at the inaugural two-day Sports Matters, which will be held at the St Regis Singapore on 18 and 19 September.
Janie Ma replaces Didi Zhang as Ogilvy's entertainment marketing director
branded
entertainment
ogilvy
BEIJING - Ogilvy & Mather has appointed Janie Ma (pictured) as director of entertainment marketing to oversee Shiseido, Lenovo, Pond's, Nestlé, and Wrigley, replacing Didi Zhang, who departed the agency earlier this year.
Music Matters announces Japan fundraising effort to wrap trio of events
branded
SINGAPORE - Branded has announced fundraising effort 'Music Matters for Japan' as part of its festival line-up from 24 to 28 May in Singapore.
Slow growth in campaigns built around music points to lack of cooperation between the two sides.
advertising
branded
music
singtel
SINGAPORE - Music Matters Advertising Forum held last year finds that agencies and music companies must work harder together to unleash the potential of the sector.
Hong Kong International Film Festival Society appoints Branded as sponsorship marketing partner
branded
entertainment
hong kong
marketing
sponsorship
HONG KONG - The Hong Kong International Film Festival Society (HKIFFS) has appointed entertainment marketing specialist Branded to manage the sponsorship sales of the events.