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Playing it safe won’t cut it: Heineken and Standard Chartered on bold marketing in APAC
all that matters branded heineken standard chartered all that matters branded heineken standard chartered

As 90% of brands expand into new-language markets, at All That Matters 2025, marketers say bold risks, cultural authenticity and fan-driven creativity are now table stakes.

Playing it safe won’t cut it: Heineken and Standard Chartered on bold marketing in APAC
all that matters branded heineken standard chartered all that matters branded heineken standard chartered

As 90% of brands expand into new-language markets, at All That Matters 2025, marketers say bold risks, cultural authenticity and fan-driven creativity are now table stakes.

How agencies are adapting to Hong Kong uncertainty
branded hong kong jack morton sounding board By Staff Reporters

SOUNDING BOARD: Amid the recent cancellation of projects and events in Hong Kong, we ask agency heads about the repercussions for them, and whether clients are wary about the situation.

Dentsu Aegis Network buys Branded
branded By Robert Sawatzky

Live media events company behind ‘All That Matters’ and ‘It’s a Girl Thing’ festivals joins MKTG in a bid to scale up.

Content marketing in a mobile-first world
asia branded content marketing yahoo By Rico Chan

Yahoo's Rico Chan explains why getting your mobile messaging right is crucial for marketers in APAC.

Sports Matters: Search for new frontiers still ongoing
branded By Gabey Goh

SINGAPORE - It’s still anybody’s guess what the new business model for sports content will be in the coming years, but one thing’s for sure: Everyone’s trying something right now.

Pepsi partners with Music Matters for new artist discovery
all that matters branded pepsi By Staff Reporters

SINGAPORE - The Pepsi Music Accelerator at Music Matters, part of Branded's All That Matters event taking place in Singapore in from 20 to 23 May, will give Asian musical acts a chance to receive mentoring and perform at Music Matters Live 2015.

All That Matters now open for registration
all that matters branded By Press Release

SINGAPORE - Recognized as the gateway to the Asian entertainment industry, All That Matters has opened its doors for registration and will return to Singapore on May 20-23, 2015.

Branded Limited wins Singapore Tourism Board’s Trade Conference Organiser of The Year Award
branded By Press Release

SINGAPORE - Branded Limited has been recognised by the Singapore Tourism Board (STB) at their annual Singapore Experience Awards as Trade Conference Organizer of the Year.

Social Matters 2014
branded

SINGAPORE - Social Matters, a joint venture by Branded and Social@Ogilvy, was held in Singapore on May 23 as part of All That Matters Asia. Themed ‘Brands as Creators’, the conference welcomed more than 400 delegates to hear insights from brands such as Coca-Cola, SurveyMonkey, BuzzFeed, Nissan and SingTel.

Philips sponsors CNBC's Innovation Cities video series
asia branded content media video By Press Release

SINGAPORE - CNBC, First in Business Worldwide, announced a global, cross-platform branded content commercial campaign with Philips, around CNBC’s new video series, Innovation Cities. The series, launched globally last week across CNBC’s TV and digital platforms and on a special report page at innovationcities.cnbc.com.

Asian Sponsorship Association to be launched at Sports Matters
branded haymarket media samsung singapore By Racheal Lee

SINGAPORE - An Asia-Pacific association dedicated to sponsorship will be launched at the inaugural two-day Sports Matters, which will be held at the St Regis Singapore on 18 and 19 September.

Digital and Music Matters 2013 returns with brand-new YouTube Fanfest powered by HP
branded By Staff

SINGAPORE - Branded Ltd. today announced the return of the award-winning Digital & Music Matters with a brand-new exciting first for Asia – the YouTube FanFest powered by HP – a two-night ‘live’ YouTube showcase in Singapore featuring a roster of 20 established and breakout global sensations giving fans and the digital media industry an opportunity to get up close and personal with the stars who are driving today’s YouTube economy.

Janie Ma replaces Didi Zhang as Ogilvy's entertainment marketing director
branded entertainment ogilvy By Staff Writer

BEIJING - Ogilvy & Mather has appointed Janie Ma (pictured) as director of entertainment marketing to oversee Shiseido, Lenovo, Pond's, Nestlé, and Wrigley, replacing Didi Zhang, who departed the agency earlier this year.

Branded reappoints Fulford PR for Music Matters event
branded music singapore By Racheal Lee

SINGAPORE - Branded has reappointed Fulford PR as the PR agency of record for Digital and Music Matters and Music Matters Live showcase, to handle the trio of events in the 2012 installment.

LiquidThread launches new foodie series to promote Extra gum with Korean celebrities

branded content group starcom By Staff Reporters

BEIJING - LiquidThread, a branded entertainment division of Starcom Mediavest Group has launched a new TV series titled 'Extra Gourmet Challenger' to promote the use of Extra sugar-free gum after eating.

Music Matters announces Japan fundraising effort to wrap trio of events
branded By Staff Reporters

SINGAPORE - Branded has announced fundraising effort 'Music Matters for Japan' as part of its festival line-up from 24 to 28 May in Singapore.

Music Matters to hit Singapore in 2011
branded music singapore By Staff Reporters

SINGAPORE - Branded has announced that it will be bringing its Music Matters event to Singapore for the first time next May.

Slow growth in campaigns built around music points to lack of cooperation between the two sides.
advertising branded music singtel By Asiya Bakht

SINGAPORE - Music Matters Advertising Forum held last year finds that agencies and music companies must work harder together to unleash the potential of the sector.

Hong Kong International Film Festival Society appoints Branded as sponsorship marketing partner
branded entertainment hong kong marketing sponsorship By Kenny Lim

HONG KONG - The Hong Kong International Film Festival Society (HKIFFS) has appointed entertainment marketing specialist Branded to manage the sponsorship sales of the events.