The pandemic has raised the stakes in digital marketing, requiring omnichannel strategies and more innovative approaches to ecommerce. Meanwhile, 5G will present new opportunities for personalisation and immersive experiences. Verizon Media's Rico Chan predicts the year ahead.
In times of crises, most marketers are understandably worried about brand safety. Yet when people are out of the streets and tuning in from their homes more than ever, counter-intuitive tactics and empathy could drive your brand’s message in these extraordinary times.
The current COVID-19 pandemic has shown us that consumers, especially in volatile periods, look towards credible and trusted sources for information.
A McKinsey 2019 holiday research revealed that one of the top issues for customers is not knowing what to buy. With Chinese New Year coming up, how could brands capture this audience segment?
Terrestrial radio might face a grim future, but digital audio is on the up and up.
Rico Chan at Yahoo shares five impotant tips for effective content marketing tips in 2017
Yahoo's Rico Chan explains why getting your mobile messaging right is crucial for marketers in APAC.
Yahoo Hong Kong's Rico Chan takes a look at successful strategies for native advertising.