Profile: CNBC's Satpal Brainch on expanding in Asia
President and managing director at CNBC Asia-Pacific Satpal Brainch is one of Asia’s youngest media bosses.
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Profile: CNBC's Satpal Brainch on expanding in Asia
President and managing director at CNBC Asia-Pacific Satpal Brainch is one of Asia’s youngest media bosses.
Profile: CNBC's Satpal Brainch on expanding in Asia
President and managing director at CNBC Asia-Pacific Satpal Brainch is one of Asia’s youngest media bosses.
Leo Burnett Jakarta hires Sutton
JAKARTA - Thomas Sutton (pictured), the group account director of Citibank at Publicis Singapore, has left the agency to join Leo Burnett Kreasindo in Jakarta as country advisor.
Profile: Visa marketing head Dee Dutta welcomes a hands-on role
Less than one year into the job and Dee Dutta, Visa's head of marketing for Asia-Pacific, says he is already feeling the benefits of switching from a global to a regional role.
Profile: Marketing head Lito German on BMW's Asia operations
Lito German, the new marketing director at BMW Group Asia, is German by name if not by nationality, and is eager to prove his other credentials.
VIDEO: Tom Bernardin, global CEO of Leo Burnett, on new business in Asia-Pacific
GLOBAL - Tom Bernardin, the global CEO and chairman of the Leo Burnett group, has said that despite not winning a big piece of global business, Leo Burnett has done better than the competition in 2009. He attributed the agency's financial results to consistent new business wins within the network.
Making sense of the diversity in media habits between China's tiers
Although much has been written on the challenges of understanding and engaging China's multi-tiered consumers from a brand and product perspective, what has attracted less attention is the importance of adapting media strategies to the variety of economic and geographic markets in the country.
Apathy reigns in Asia over Nestle's saga and social media mess
Thanks to Facebook and other social media channels, Nestle has in recent weeks had to deal with an enormous public relations mess, the source of which lay deep in the Indonesian rainforest. But as international condemnation grows, why has the region stayed silent?
Profile: Poh Lin Tay Mengi is helping Dell emerge in new APAC markets
In an increasingly digital world, Dell's marketing director for Asia-Pacific, Poh Lin Tay Mengi, sees room for success in traditional retail.
VIDEO: MMA on why there are more mobile phones than toothbrushes in the world
SINGAPORE - A statistic quoted at the recently concluded Mobile Marketing Association (MMA) Forum in Singapore stated there are more mobile phones than there are toothbrushes globally and more mobile phone than toilets in India. Media spoke to four experts at the event for their opinion on the matter.
Adfest 2010 cancelled due to political situation in Thailand
BANGKOK - The Adfest festival in Pattaya has been cancelled due to ongoing political instability in the capital of Bangkok.
IAB Report: The true extent of Singapore's digital spend
Prior to its recent release, IAB's report on Singapore's online advertising revenue was being touted as a landmark development for the advertising industry, in that it would be the first attempt to quantify the country's digital spend. The eventual results made for interesting reading.
Carrefour moves US$5 million media business to Mediacom without a pitch
SINGAPORE - French supermarket chain Carrefour is believed to have moved its media business to Mediacom from local group Ad Planet without a pitch.
Mapletree searches for media agency in Singapore
SINGAPORE - Mapletree, a leading real estate company in Singapore, is believed to be on the look out for a media agency. It is understood that the real estate company has initiated conversations with a series of media agencies.
Paul Corrigan set to leave GroupM Malaysia; Girish Menon to take over
KUALA LUMPUR - Paul Corrigan (pictured), the CEO of GroupM Malaysia, is set to leave the agency group after a two-year stint with Girish Menon, the former head of GroupM and Mindshare Vietnam, taking over the role starting from 1 May.
Twitter spreads its wings in India
With an estimated two million users, Twitter in India now has the third highest number of active users after the US and Germany.
M&C Saatchi launches id, a brand design specialist company in India
MUMBAI - M&C Saatchi India recently the launch of id, a brand design specialist company, spearheaded by Hemant Sapre as brand design director. He will be partnered by Suranjan Das who will head the business side and the operations.
DBS searches for agency to handle projects
SINGAPORE - DBS, the largest commercial banking group in Singapore and Southeast Asia, is believed to be on the look out for a creative agency to handle several projects.
Six vye for cement brand Holcim's media business in Indonesia
JAKARTA - Leading global cement and aggregates brand Holcim is believed to have invited six agencies to pitch for its media business. The agencies reported to have been invited include Initiative, a GroupM agency, CS Media along with another local media agency and incumbent Zenith Optimedia.
Aegis Media's regional director of digital operations Arun Kumar to leave
SINGAPORE - Arun Kumar (pictured), the director of digital operations at Aegis Media Asia-Pacific, based in Singapore, is to leave the company.
Has Singapore Tourism Board got its new branding right?
Singapore Tourism's Board's (STB) new destination brand "Your Singapore" launched to a mixed response from the industry at a tourism event with much fanfare last month.
Twelve agencies in the running for road safety outreach campaign
SINGAPORE - The Singapore Police Force has received submissions from twelve agencies for its road safety outreach creative account that was put up for pitch in March this year.
G2 appointed as activation agency for Shell project in Malaysia
KUALA LUMPUR - G2 KL has been appointed as the lead activation agency to promote one of Shell's key fuel products, strengthening the agency's portfolio with Shell.
Publicis Modem's regional MD Arlene Ang to leave
REGIONAL - Arlene Ang (pictured), the managing director of Publicis Modem for Asia, is set to leave the agency after a four and a half years.
Singapore Pay TV: Tension mounts between SingTel and StarHub
Singapore's broadcast industry is set for a major shake-up following the Government's announcement that pay-TV providers will now be able to carry exclusive content purchased by another player.
Singapore Government responds to new pay-TV regulations
SINGAPORE - Lui Tuck Yew, Singapore's acting minister of information, communication and arts, made the first official Government comment on the changes in the pay-TV sector in Singapore at the MIPTV trade show yesterday.
SingTel Mio TV drops Al Jazeera English
SINGAPORE - A Singaporean minister confirmed that the Arabic news channel, Al Jazeera, was dropped by SingTel's Mio TV due to low interest among viewers.
Zenith Optimedia releases 2010 ad growth figures for Asia-Pacific
ASIA PACIFIC - After having upgraded its forecast for global ad growth this year from 0.9 to 2.2 per cent, Zenith Optimedia has released ad growth figures for Asia-Pacific.
TBWA Singapore promotes Lou Dela Pena to general manager role
SINGAPORE - TBWA Singapore has promoted Lou Dela Pena (pictured) to the role of general manager.
Brother calls regional digital pitch
REGIONAL - Brother, the Japanese electronics brand that produces products for the print and imaging, labelling and sewing markets, has invited six agencies to pitch for its regional digital business.
TBWA Group Asia-Pacific appoints Charles Clapshaw to regional digital role
HONG KONG - Tequila Digital Australia's managing director Charles Clapshaw has stepped up to the newly created role of president of Tequila Digital in the Asia-Pacific region.
Ogilvy appoints Andre Nair as group managing director of its Malaysia operations
KUALA LUMPUR - Ogilvy & Mather has appointed Andre Nair as group managing director in Malaysia. The appointment will take effect from 1 May.
Enfatico to reposition as activation and delivery agency
SINGAPORE - Enfatico, the agency set up by WPP group to service Dell, is in the process of repositioning itself as an activation and delivery agency. Managing director, Harish Vasudevan, explains the move in an exclusive interview with Media.
Asatsu-DK wins NEA's Keep Singapore Clean media strategy business
SINGAPORE - Singapore's National Environment Agency (NEA), a statutory board under the Ministry of Environment and Water Resources, has appointed Asatsu-DK to handle the media strategy for its 'Keep Singapore Clean' campaign after a tender process.
Telkom splits advertising account between Grey/Grey Media and BBDO/OMD in Indonesia
JAKARTA - Telkom, one of Indonesia's biggest telecoms, has split its advertising account between Grey/Grey Media and BBDO/OMD after shortlisting four agency pairs including Hakuhodo/Carat and incumbents Bates/Mindshare.
Industry analysts say SingTel could benefit from new government code
SINGAPORE - Experts in Singapore say that SingTel could gain more out of the Media Market Conduct Code that makes it mandatory for pay-TV operators to share content.
Singapore Government instructs SingTel and StarHub to share content
SINGAPORE - The Singapore Government has announced that pay-TV providers such as SingTel and StarHub will be able to carry exclusive content purchased by another player in a move that is aimed at making such content accessible and cheaper for consumers.
CNBC Asia-Pacific appoints Junji Sumitani as VP of ad sales
SINGAPORE - CNBC Asia-Pacific has announced the appointment of Junji Sumitani (pictured) as vice-president of advertising sales.
BBDO/Proximity wins Guinness activation pitch
SINGAPORE - BBDO/Proximity Singapore has been appointed by Asia-Pacific Breweries Singapore (APBS) to conceptualise, develop and execute an island-wide activation program for Guinness beating out the competition in a three way pitch process that started back in January.
Singapore Sports Council hands branding business for SSI to Futurebrand
SINGAPORE - Singapore Sports Council (SSC), a government body tasked with developing sports in Singapore, has handed its branding brief for the Singapore Sports Institute (SSI) to Futurebrand following a tender process that involved multiple agencies.
Profile... Meadows brings Aviva to Singapore's masses
The CEO of insurance giant Aviva is using a mass-market strategy to set the brand apart from its rivals.
Universal McCann Malaysia appoints Neeraj Gulati as head of social marketing
KUALA LUMPUR - UM Malaysia hired Neeraj Gulati (pictured) as the leader of its social marketing services.
Grey appoints Hari Krishnan to head Grey Mumbai
MUMBAI - Hari Krishnan (pictured), the former vice-president at Star TV, has been appointed as VP and branch head of Grey Mumbai.
TBWA Group Singapore wins Asia Square's creative account
SINGAPORE - MGPA, one of the world's leading private equity real estate investment companies, has awarded its Asia Square Commercial Property brief to TBWA Singapore after a three-way pitch.
AirAsia rolls out pitch outside Malaysia
REGIONAL - Budget airlines AirAsia is set to review six out of its nine key markets one after the other, following its Malaysian pitch in January.
Indonesia: Brands seek a slice of the lucrative rural market
Rural consumers in Indonesia offer sizeable rewards to brands in the market, but converting them requires a deft touch. Besides FMCG companies like Unilever and Kraft, very few multinational brands have found a footing in Indonesia's rural areas.
GO Comm wins new accounts in Malaysia
KUALA LUMPUR - Malaysia based GO Communications has started 2010 with a flurry of new clients including Greenlam, Mark's Place, Mattel, OSIM, Oxford University Press, Slimming Sanctuary and Symantec.
CNBC Asia Pacific promotes Jacqueline Lam to VP of marketing and distribution
SINGAPORE - CNBC Asia Pacific has announced the promotion of Jacqueline Lam (pictured) to vice president of marketing and distribution effective immediately.
Grey Group Singapore wins Ministry of Manpower's workplace safety and health brief
SINGAPORE - Ministry of Manpower (MOM) Singapore's Occupational Safety & Health Division has handed Grey Group Singapore the creative brief for its workplace safety and health, estimated to be worth US$1.2 million.
Indonesian cement brand Indocement shortlists three agencies
JAKARTA - Indocement, Indonesia's second-largest cement brand, is believed to have shortlisted three agencies including Dwi Sapta, Fortune and incumbent Grey Advertising.
The Park Hotel appoints Wieden+Kennedy for two new properties
NEW DELHI - Wieden+Kennedy (W+K) Delhi has been hired by The Park Hotel for overall brand development and the launch of its two new properties called The Park, Hyderabad and Apsara cruiser and The Park on Vembanad Lake.
DBS appoints SingTel's Melvin Lim as marketing director
SINGAPORE - DBS has appointed Melvin Lim to the newly created role of marketing director. Lim was previously deputy director for segment marketing at SingTel.
AirAsia invites four agencies to pitch for regional media business
KUALA LUMPUR - AirAsia has invited Mindshare, Zenith Media, MPG and incumbent Carat to pitch for its regional account as part of a media review announced in December,.
SIM shortlist three agencies for its media business
SINGAPORE - Singapore Institute of Management (SIM Group) is believed to have shortlisted three agencies to pitch for its media business. Agencies believed to have made it on the shortlist are Maxus, MPG and Initiative. It is not clear whether incumbent PHD has made it to the shortlist.
Unilever hands brand activation account for Pepsodent to Oze
JAKARTA - Unilever has handed a brand activation project for its Pepsodent toothpaste brand to local shop Oze after a five-way pitch, which included Ogilvy Action and Satu Atap.
The Brand Union Singapore to handle branding for Super Coffeemix
SINGAPORE - The Brand Union Singapore has been appointed by food and beverage company, Super Coffeemix, to handle its branding programme, following a competitive pitch.
ESPN Star Sports launches sport entertainment show in Malaysia
KUALA LUMPUR - ESPN Star Sports has launched MyEG Xtra Time, billed as Malaysia's first sports entertainment programme, on Star Sports.
Batey appointed to handle ESPN Star Sports creative
SINGAPORE - ESPN Star Sports (ESS) has appointed Batey to handle its creative duties for several markets in Southeast Asia.
Damien Cummings, former GM of Ogilvy Neo, joins Dell as online director
SINGAPORE - Damien Cummings (pictured), the former general manager of Neo@Ogilvy, has joined Dell's small and medium business team as the online director for Asia-Pacific and Japan.
Sony Handycam calls creative pitch in Malaysia
KUALA LUMPUR - Sony Handycam is believed to have initiated a creative pitch in Malaysia. Sources suggest that the Japanese electronics giant has called a mix of local and international agencies to pitch for the business.
Osotspa appoints JWT to launch new product in Indonesia
JAKARTA - Thai FMCG Osotspa has appointed JWT to handle the launch of a new product in the Indonesian market.
Indonesian insurance brand Sequis Life appoints Y&R as its creative AOR
JAKARTA - Indonesian insurance brand, PT Asuransi Jiwa Sequislife (Sequis Life), has handed its creative business to Y&R following a five-way pitch.
Kuala Lumpur International Airport launches creative tender
KUALA LUMPUR - Kuala Lumpur International Airport (KLIA) is believed to have launched a creative tender to promote five international airports in Malaysia.
Adfest postponed, organisers attribute decision to political turmoil
BANGKOK - Adfest 2010, which was slated to be held in Pattaya from 18 to 20 March, has been postponed with organisers citing the "difficult political situation" as the primary reason.
Singapore Customs calls a media pitch for anti-contraband cigarettes campaign
SINGAPORE - Singapore Customs is believed to be on the lookout for an advertising agency for its anti-contraband cigarettes campaign.
Olivier Altmann appointed chief creative officer of Publicis Worldwide
PARIS - Publicis Worldwide has promoted Olivier Altmann (pictured), the executive creative director of Publicis Conseil, to the newly created position of chief creative officer Publicis Worldwide.
Seven vie for BNI creative
JAKARTA - Bank Negara International (BNI), which recently handed its media to MPG, has invited seven agencies to pitch for its creative account.
BRI calls a creative pitch
JAKARTA - Bank Rakyat Indonesia (BRI), one of the largest banks in Indonesia, is believed have called a creative pitch.
EDB tipped to appoint JWT and MEC
SINGAPORE - The Economic Development Board (EDB) is poised to appoint JWT and MEC for its integrated marketing campaign to position Singapore as a premier business hub.
De Kretser's GO Communications to expand
KUALA LUMPUR - Malaysia-based PR firm GO Communications is planning to increase its presence in the Southeast Asia region.
CAAS shortlists agencies
SINGAPORE - After receiving submissions from a total of 13 creative and media agencies, Civil Aviation Authority of Singapore (CAAS) has shortlisted four agency pairs for the S$4 million (US$2.6 million) account.
Leo Burnett wins Tesco
BANGKOK - Tesco Lotus, the Thai arm of UK supermarket giant Tesco, has handed its creative account to Leo Burnett.
PTT reappoints Thai duo
BANGKOK - Thailand's biggest energy company PTT, which had called a six-way pitch in March, has handed back the creative account to incumbents TBWA and Spa Advertising.
Ogilvy retains HPB's youth health account
SINGAPORE - Health Promotion Board (HPB) has reappointed Ogilvy & Mather Singapore to handle the creative for its youth health promotion account, worth about S$1.4 million (US$936,000).
BRI hires local shop Oze
JAKARTA - Bank Rakyat Indonesia (BRI), one of the country's largest banks, has appointed local shop ad to handle its consumer loan product after a five-way pitch that involved Ideasphere, Octocom, Onecom and Sphere.
MCYS launches million dollar push for singles
SINGAPORE - Ministry of Community Development, Youth and Sports has launched a Leo Burnett created push to encourage more Singaporeans to get married.
Tesco Thailand shortlists agencies
BANGKOK - British supermarket giant Tesco, which is reviewing its creative and media in Thailand, is reported to have shortlisted three creative agencies, including Leo Burnett, McCann Erickson and Ogilvy & Mather, after inviting a few agencies to pitch for the account.
MediaCorp launches programming on TV5 in the Philippines
SINGAPORE - MediaCorp is running two hours of programming every weekday on TV5, a prominent channel in the Philippines.
DHL calls global creative pitch after Ogilvy resigns
GLOBAL - Ogilvy & Mather is believed to have resigned the global creative account of logistics and communications company DHL, leading the client to call a pitch.
ESPN Star Sports rebrands
SINGAPORE - ESPN Star Sports has concluded a rebranding exercise and launched a new on-air presentation across its networks today.
Paseo calls creative pitch in Indonesia
JAKARTA - Asia Pulp & Paper (APP) has launched a creative review for its Paseo tissue brand in Indonesia. Several agencies are believed to be involved including Leo Burnett, TBWA and Cabe Rawit.
Live Issue... Times of India looks to build on success of 'Lead India'
At Spikes Asia this year, The Times of India (TOI) was named Advertiser of the Year, a new category introduced at the event, for its 'Lead India' campaign.
Seven vie for Ministry of Manpower brief
SINGAPORE - Seven agencies are battling for the Ministry of Manpower (MOM) tender, which seeks to market the country's workforce to the international business community.
Ministry of Tourism and Tourism Malaysia call PR pitch
KUALA LUMPUR - The Ministry of Tourism and Tourism Malaysia (TM) are believed to have issued a PR tender in Malaysia.
Ogilvy promotes Gavin Simpson to group ECD for Malaysia
KUALA LUMPUR - Gavin Simpson will be moving to Ogilvy & Mather Malaysia as a group executive creative director, replacing Daniel Comar who is moving up to a new role as regional executive creative director of OgilvyAction.
Saxo Capital Markets appoints Profero to digital account
SINGAPORE - Saxo Capital Markets has hired Profero as its digital agency-of-record.
15 agencies shortlisted for Honda's motorcycle brands
JAKARTA - Astra Honda Motor (AHM), a unit of Indonesia's largest automotive distributor Astra International, which previously invited five agencies to pitch for its motorcycle business, has revised the list to include ten more agencies.
SPIKES: India and Southeast Asia dominate print shortlist at Spikes Asia
ASIA-PACIFIC - Southeast Asian countries and India have dominated the Print category shortlist that was released at Spikes Asia today.
National Broadband plan shortlists three agencies in Malaysia
KUALA LUMPUR - National Broadband Plan, a body developed by Malaysia's Ministry of Energy, Water and Communications and the Malaysian Communications and Multimedia Commission (MCMC), has shortlisted three agencies including M&C Saatchi, Grey Advertising and local shop Spencer Azizul for the final round of its pitch.
Tan Kien Eng takes over at Leo Burnett Singapore as Kurt Viertel departs
SINGAPORE - Tan Kien Eng (pictured), the managing director of Leo Burnett Malaysia, has taken over the agency's Singapore operations as Kurt Viertel departs to become MD at Clemenger Harvie Edge Brisbane.
VIDEO: Euro RSCG scoops Spikes party crown
SINGAPORE - After getting a taste of six exciting parties Media's editorial team has voted Euro RSCG's bash as the party of the night at Spikes Asia.
India reviews $50 million tourism media account
NEW DELHI - India's Ministry of Tourism has initiated a media buying and placement review, estimated to be worth an estimated US$50 million, for its campaign 'Incredible India'.
McCann Worldgroup replaces regional chief as Kevin Ramsey departs
ASIA-PACIFIC - McCann Worldgroup's Asia-Pacific president and CEO Kevin Ramsey (pictured) is leaving the agency, to be replaced by Michael McLaren.
Rapp India appoints Venkat Mallik as president
NEW DELHI - Rapp India has appointed Venkat Mallik (pictured) as the president of its India operations.
DraftFCB Malaysia appoints digital head
KUALA LUMPUR - DraftFCB Group in Malaysia has hired Noor Ashikin Aziz (pictured) as general manager and executive creative director for its digital division.
Star TV restructure: up to 200 layoffs expected
ASIA-PACIFIC - News Corp's decision to split Star TV Asia into three units is likely to result in up to 200 job losses in the Hong Kong office.
SingTel reopens media pitch
SINGAPORE - After shortisting three agencies for its media business, Singapore's largest telco SingTel is believed to have reopened its pitch process.
ESPN Star Sports and Skype launch commentator contest
SINGAPORE - ESPN Star Sports (ESS) and Skype have announced the launch of Skype Star commentator contest, which will offer sports fans and aspiring commentators an opportunity to audition online for a chance to present a segment on ESPN's SportsCenter Asia.
Pete Mitchell departs Universal McCann
BANGKOK - Pete Mitchell (pictured), the interactive strategy director for Universal McCann Asia-Pacific, has resigned from the agency.