In his new regional assignment, Clapshaw will drive the digital agenda for all TBWA Group companies in the region as well as growing the Tequila Digital specialist brand.
Clapshaw, who joined Tequila Australia in August last year, will remain based in Sydney and continue to run the Australian operation in his capacity as managing director.
Clapshaw, who joined Tequila Australia in August last year, will remain based in Sydney and continue to run the Australian operation in his capacity as managing director.
Keith Smith, president international of TBWA said: “In driving the digital agenda for all of TBWA’s group companies, Charles’ clear mission is to replicate the success of Tequila Australia across the region".
“We have some great talent in place and with Charles at the helm we will be looking to produce even more cut-through work and create more synergies through the regional network,” he said.
Commenting on his new appointment, Clapshaw said: “Digital is already a passion within the TBWA network here in AP, and I look forward to enhancing our existing offering as an integrated network, as well as grow a very strong contender in the
specialist space with Tequila digital throughout Asia.”
