Sources suggest that this is M1's first media pitch in the last ten years.
It is understood that M1 is looking for fresh perspective on its media planning.The telco is believed to have been inspired by competitor SingTel's high profile media pitch that resulted in the account being handed back to the incumbent MEC.
M1's creative account is handled by Y&R, which won the business in 2008 following a closed-door pitch.
Last year in April, M1's CEO Neil Montefiore had left the company to join rival telco StarHub as its CEO.
Montefiore was replaced by M1's CFO Karen Kooi Lee Wah who took on the role of CEO, after an extensive internal and external search.
It is understood that M1 is looking for fresh perspective on its media planning.The telco is believed to have been inspired by competitor SingTel's high profile media pitch that resulted in the account being handed back to the incumbent MEC.
M1's creative account is handled by Y&R, which won the business in 2008 following a closed-door pitch.
Last year in April, M1's CEO Neil Montefiore had left the company to join rival telco StarHub as its CEO.
Montefiore was replaced by M1's CFO Karen Kooi Lee Wah who took on the role of CEO, after an extensive internal and external search.
M1 was launched in Singapore in April 1997. The operator was the second-ranked telecoms company in Singapore with a 34 per cent market share in 2002 which eventually slipped to 31.7 per cent by May 2003. Subsequently M1 lost its second-place hold in the market to StarHub two years later.
M1 currently has more than 1.7 million customers. It provides a full range of voice and data communications services over its 2G/ 3G/ 3.5G networks, as well as fixed and mobile broadband. The telco was the first mobile operator in Singapore to offer High Speed Downlink Packet Access (HSDPA) in December 2006 when it launched 'M1 Broadband'.
