Malaysian stock exchange Bursa Malaysia shortlists three agencies

KUALA LUMPUR - Malaysia's stock exchange, Bursa Malaysia, which launched a tender for its national creative business in February is believed to have shortlisted three agencies including M&C Saatchi, Ogilvy & Mather and McCann Erickson.

The incumbent for the account is TBWA-ISC.

It is understood that a large number of agencies in the country submitted their credentials before the shortlist process.

The account is estimated to be worth about US$1 million.

The appointed agency will need to develop advertising collaterals, execute media planning and placements and undertake events management for the stock exchange.